Contents 10
38 COVER After the crisis, small Brazilian companies start looking for business abroad once again
ANTENNA
LEoNArdo moUrÃo
+ Gisele Bündchen is the face of BB worldwide + Peixe Urbano goes shopping in the neighborhood + Bionovis: Brazilian pharmaceutical research + Europeans who want to work in Brazil + Brazilian Spring at Macy´s + AmBev buys a Dominican brewer + Brazil´s hotel trade changes its profile LiGiA CrUZ
•The BRICs are 50 considering setting up a development bank. Would this be good for Brazil? EmErGiNG mArKETS
dEnySE Godoy
• Three Internet companies 54 shows that it is possible to go international with the click of a mouse ComPANiES
SUZAnA CAMArGo
• Audaces, from Santa Catarina 62 state, sets foot in the fashion world with innovative technologies SoFTWArE
ArMAndo MEndES
• It is up to the private sector to 66 lead the creation of a global business center in Brazil CAIo SAKAGAMI And fILIpE pELEpKA
• Englishman Jonathan Hannay 72 offers needy children in Diadema the chance to study, have fun and learn about art BEACoN
IsToCK
ArTiCLE
AnA CAroLInA LoUrEnÇon
•What´s free in London 74 during the Olympics, a restaurant in NY and the best executive class in the skies EXECUTiVE TrAVEL
MArCo rEZEndE
iN TrANSiT • Edgar Alexandre, from
82 Embraer, describes what it was like to take a Brazilian plant to the US
68 ARTICLE
Italy awaits elections in 2013 while a technocrat-led government does the homework ACHiLLE BoNTÀ