Word play took place in the internet, and their main protagonist was the AU candidate, Tano Mato, perhaps because his name was more appropriate for this. For instance, in the websites of his political adversary, Tano Mato was called “Tano sen Tino” (which combined his nick name and the Galician expression “sen tino”, which means “without success”) and “Mato me mata” (“Mato kills me”). In the case of Jaime Cabeza, his surname, which in English means “head”, was used by his own team to name his blog: +Kbza, which also uses the sms language to appeal more to young people. The surname was also used in the creation of tags within the blog: “Pensa o que queiras… pero con cabeza” (“Think what you want... but with Cabeza). Humour was not the only strategy used in the campaigns. Accusations of different types also appeared in the electoral confrontation:
Figures 5 and 6: Examples of accusations in Facebook
Figure 7: “Euxtanomato” website / http://www.euxtanomato.es (2010)
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