Structural data • Media reporting • Congress
BioFach 2012
Please also see the show report for Vivaness, as some items may change due to Vivaness taking place as an independent event in the exhibition duo since 2007.
1.
Structural data (Figures of the previous event in brackets, * determined by registration)
Total Exhibitors
2,216
(2,346)
Germany
International
651
1,565
(670)
(1,676)
Total exhibition space in m² Exhibitor stand space in m² Special shows m²
76,670 (78,962) 36,753 (37,970) 3,189 (2,518)
15,722 (16,150) 3,189 (2,518)
21,031 (21,820) (-)
Visitors BioFach+Vivaness*
40,315 (44,591)
23,591 (25,260)
16,724 (19,331)
2.
Media reporting
998 journalists from 36 countries
1.742.823 page impressions at www.biofach.com from November 2011 to February 2012
3.
Congress
8.274 congress participants gathered information at 161 individual events.
Top 5 forums at the BioFach and Vivaness Congress
1.
Fachhandels Forum (German organic trade forum)
2.
Sustainability Forum
3.
Vivaness Forum
4.
Fair & Ethical Trade Forum
5.
Gastro/HoReCa Forum
BioFach 2012
Origin of visitors
4. Origin of visitors at BioFach/Vivaness (Determined by registration, figures of the previous event in brackets )
International Germany
41% 59%
(43%) (57%)
100%
(100%)
European Union 70% (71%)
North/West 27% (27%)
East 10% (10%)
1 5+6 2
Africa 2% (1%)
7 3a
America 6% (6%) Asia, Australia/ Oceania 10% (9%)
Rest of Europe 12% (13%)
International
3b
4
South 63% (63%)
Germany North/West: Nielsen regions 1, 2 and 3a South: Nielsen regions 3b and 4 East: Nielsen regions 5, 6 and 7
The visitors came to BioFach/Vivaness 2012 from 130 (128) countries.
Top 10 countries for international visitors 1.
Austria
2.
Italy
3.
Netherlands
4.
France
5.
Poland
6.
Switzerland
7.
Spain
8.
Great Britain/Northern Ireland
9.
Slovenia
10.
Czech Republic
Sectors of economy • Visitors survey
BioFach 2012
5. Visitors according to sectors of economy
(multiple answers)
(Determined by registration, figures of the previous event in brackets)
Retail
37%
(30%)
Organic & health food
16%
(13%)
Manufacturer Food Beverages Personal care and drugstore articles Textiles and other natural products
17% 12% 2% 2% 1%
(23%) (16%) (3%) (3%) (1%)
Food, general
10%
(6%)
Cosmetics/perfumery
4%
(3%)
Wine/delicatessen
3%
(4%)
Textiles and other retail
2%
(2%)
Agriculture and aquaculture
10%
(14%)
Drugstore articles
2%
(2%)
Service sector
8%
(6%)
Wholesale trade/Import & export
18%
(13%)
Organic & health food
11%
(*)
Association/official agency/public institution
5%
(3%)
7%
(*)
Hotel/gastronomy
2%
(2%)
Eating out and other gastronomy
1%
(1%)
10%
(14%)
100%
(100%)
Food, general
Other
6. Selected results of visitors survey (Figures of the previous event in brackets, *not requested in 2011)
6.1 Position of visitors in company Self-employed entrepreneur, co-owner, freelancer
37%
(36%)
Employee/official, skilled worker
15%
(14%)
Pupil, student
13%
(9%)
Department head, group leader, team leader
10%
(13%)
Area manager, operations manager, works manager, branch manager, office manager
7%
(8%)
Managing director, board member, administrator
6%
(9%)
Apprentice
3%
(3%)
Lecturer, teacher
2%
(3%)
Other position
7%
(5%)
100% (100%)
6.2 Main reason for visit (multiple answers) Information about new products
54%
(49%)
Maintaining business contacts
32%
(32%)
General market orientation
43%
(44%)
Observing competitors
15%
(13%)
Influence on product development
13%
(11%)
Further education/extending knowledge
40%
(32%)
Experience/exchanging information
38%
(33%)
Preparation for investment and purchasing decisions
12%
(12%)
Initiating business contacts
37%
(34%)
Conclusion of contract/purchase
10%
(7%)
BioFach 2012
Visitors survey
6.3 Visitors’ satisfaction with exhibits (1 very satisfied ... 6 not satisfied)
47% (43%)
(25%)
25%(25%) 22%
3%
1
2
3
(5%) 2% (1%)
1% (1%)
5
6
4
6.4 Main interest in following product segments (multiple answers) Natural products
33%
(32%)
Wine
16%
(15%)
Basic foodstuffs, basic commodities
31%
(27%)
Olive oil
16%
(15%)
Fair trade (regional/international)
31%
(24%)
Meat, sausages
14%
(12%)
Organic farming, marketing
28%
(27%)
Textiles
11%
(12%)
Beverages
27%
(21%)
Convenience products
11%
(11%)
Fruit, vegetables
26%
(23%)
Frozen foods
11%
(9%)
Delicatessen, health food, spices
26%
(22%)
Fish, seafood
9%
(8%)
Baked products, confectionery, spreads
25%
(20%)
Media, service provider
6%
(5%)
Milk, dairy products, eggs
24%
(21%)
1
BioFach 2012
Visitors survey
6.5 Purchasing authority 91% (*) of the visitors are involved in purchasing decisions in their company.
6.6 Information and contact opportunities on the stands 97% (98%) of the visitors were satisfied with the opportunities for obtaining information and establishing contact.
6.7 Opinion of the present economic situation (at the time of exhibition in February 2012)
Strong upturn 35% (34%)
Slight upturn 44% (46%)
Steady 16% (15%)
6.8 Intention to visit the next BioFach 80% (81%) of the visitors plan to visit the next BioFach in 2013.
Slight downturn 4% (4%)
Distinct downturn 1% (1%)
BioFach 2012
Exhibitors survey
7. Selected results of exhibitors survey (Figures of the previous event in brackets, * not requested in 2011)
7.1 Associated with following product segments (multiple answers) Basic food, raw materials
20%
(23%)
Media, service provider
7%
(7%)
Delicatessen, health food, spices
14%
(12%)
Milk, dairy products, eggs
5%
(6%)
Baked products, confectionery, spreads
12%
(9%)
Fair trade (regional/international)
5%
(5%)
Beverages
11%
(8%)
Convenience products
5%
(4%)
Organic farming, marketing
11%
(8%)
Textiles
3%
(3%)
Fruit, vegetables
10%
(11%)
Frozen food
3%
(3%)
Olive oil
10%
(11%)
Meats, sausages
2%
(3%)
10%
(10%)
Household supplies
2%
(2%)
7%
(12%)
Fish, seafood
2%
(1%)
Natural products Wine
7.2 Aims of participation (multiple answers) Sectors and people
Ø 60%
Image and PR
Ø 49%
Contacts, international
75%
(86%)
Imagecultivation/PR
52%
(51%)
Contacts, national
61%
(62%)
Market positioning
45%
(46%)
Exchange of experience
56%
(53%)
Networking
47%
(42%)
Market and products
Ø 48%
Customer acquisition
65%
(72%)
Customer care
58%
(58%)
Market observation
46%
(51%)
Innovation news
41%
(39%)
Direct transactions
39%
(38%)
Market development
38%
(41%)
Politics and public opinion
Ø 32%
Contact to opinion leaders
33%
(33%)
Contact to political representatives
30%
(25%)
BioFach 2012
Exhibitors survey
7.3 Assessment of professional qualifications of the visitors (1 very satisfied ... 6 not satisfied)
(37%) 35% 34%
(32%)
17% (14%)
7% (9%) 5% (4%) 0% 1
2
3
4
5
(1%)
6
2%
(3%)
No answer
7.4 Overall success of participation 86% (85%) of the exhibitors were satisfied with the overall success of participation.
7.5 Follow-up business 85% (86%) of the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.
7.6 New business relations 92% (91%) of the exhibitors established new business relations.
7.7 Target group accuracy 93% (91%) of the exhibitors were able to reach their most important target groups during BioFach 2012.
BioFach 2012
Exhibitors survey
7.8 The exhibitors received visitors from the following branches: (multiple answers) Retail Organic & health food
31%
(26%)
Food, general
26%
(*)
Wine/delicatessen
10%
(*)
Cosmetics/perfumery
6%
(2%)
Drugstore articles
3%
(1%)
Textiles and other retail
3%
(*)
Organic & health food
33%
(32%)
Food, general
27%
(*)
Food
24%
(33%)
Beverages
10%
(12%)
Personal care and drugstore articles
6%
(6%)
Textiles and other natural products
2%
(2%)
13%
(9%)
2%
(2%)
10%
(9%)
Eating out and other gastronomy
7%
(*)
Association/official agency/public institution
6%
(3%)
Wholesale trade/Import & export
Manufacturers
Agriculture & Aquaculture Agriculture Fisheries & aquaculture
Service sector Hotel/gastronomy
7.9 Intention to exhibit at the next BioFach 85% (84%) of the exhibitors plan to exhibit at BioFach again in 2013.
Exhibitors survey • Miscellaneous
BioFach 2012
7.10 Opinion of the economic situation (at the time of exhibition in February 2012)
Strong upturn 11% (15%)
Slight upturn 43% (45%)
Steady 25% (19%)
Slight downturn 12% (8%)
Distinct downturn 2% (1%)
No answer 7% (12%)
8. Miscellaneous The representative interviews were carried out by an independent market research institute. The structural data have been certified by FKM, the Society for Voluntary and Independent Control of Fair and Exhibition Statistics, Berlin. Further information is available at www.fkm.de.
This show report is also available in German. Other detailed results of the survey can be obtained from NürnbergMesse, Market Research, telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de.
3 May 2012 NürnbergMesse GmbH - Market Research -