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Structural data • Media reporting • Congress

BioFach 2012

Please also see the show report for Vivaness, as some items may change due to Vivaness taking place as an independent event in the exhibition duo since 2007.

1.

Structural data (Figures of the previous event in brackets, * determined by registration)

Total Exhibitors

2,216

(2,346)

Germany

International

651

1,565

(670)

(1,676)

Total exhibition space in m² Exhibitor stand space in m² Special shows m²

76,670 (78,962) 36,753 (37,970) 3,189 (2,518)

15,722 (16,150) 3,189 (2,518)

21,031 (21,820) (-)

Visitors BioFach+Vivaness*

40,315 (44,591)

23,591 (25,260)

16,724 (19,331)

2.

Media reporting

998 journalists from 36 countries

1.742.823 page impressions at www.biofach.com from November 2011 to February 2012

3.

Congress

8.274 congress participants gathered information at 161 individual events.

Top 5 forums at the BioFach and Vivaness Congress

1.

Fachhandels Forum (German organic trade forum)

2.

Sustainability Forum

3.

Vivaness Forum

4.

Fair & Ethical Trade Forum

5.

Gastro/HoReCa Forum


BioFach 2012

Origin of visitors

4. Origin of visitors at BioFach/Vivaness (Determined by registration, figures of the previous event in brackets )

International Germany

41% 59%

(43%) (57%)

100%

(100%)

European Union 70% (71%)

North/West 27% (27%)

East 10% (10%)

1 5+6 2

Africa 2% (1%)

7 3a

America 6% (6%) Asia, Australia/ Oceania 10% (9%)

Rest of Europe 12% (13%)

International

3b

4

South 63% (63%)

Germany North/West: Nielsen regions 1, 2 and 3a South: Nielsen regions 3b and 4 East: Nielsen regions 5, 6 and 7

The visitors came to BioFach/Vivaness 2012 from 130 (128) countries.

Top 10 countries for international visitors 1.

Austria

2.

Italy

3.

Netherlands

4.

France

5.

Poland

6.

Switzerland

7.

Spain

8.

Great Britain/Northern Ireland

9.

Slovenia

10.

Czech Republic


Sectors of economy • Visitors survey

BioFach 2012

5. Visitors according to sectors of economy

(multiple answers)

(Determined by registration, figures of the previous event in brackets)

Retail

37%

(30%)

Organic & health food

16%

(13%)

Manufacturer Food Beverages Personal care and drugstore articles Textiles and other natural products

17% 12% 2% 2% 1%

(23%) (16%) (3%) (3%) (1%)

Food, general

10%

(6%)

Cosmetics/perfumery

4%

(3%)

Wine/delicatessen

3%

(4%)

Textiles and other retail

2%

(2%)

Agriculture and aquaculture

10%

(14%)

Drugstore articles

2%

(2%)

Service sector

8%

(6%)

Wholesale trade/Import & export

18%

(13%)

Organic & health food

11%

(*)

Association/official agency/public institution

5%

(3%)

7%

(*)

Hotel/gastronomy

2%

(2%)

Eating out and other gastronomy

1%

(1%)

10%

(14%)

100%

(100%)

Food, general

Other

6. Selected results of visitors survey (Figures of the previous event in brackets, *not requested in 2011)

6.1 Position of visitors in company Self-employed entrepreneur, co-owner, freelancer

37%

(36%)

Employee/official, skilled worker

15%

(14%)

Pupil, student

13%

(9%)

Department head, group leader, team leader

10%

(13%)

Area manager, operations manager, works manager, branch manager, office manager

7%

(8%)

Managing director, board member, administrator

6%

(9%)

Apprentice

3%

(3%)

Lecturer, teacher

2%

(3%)

Other position

7%

(5%)

100% (100%)

6.2 Main reason for visit (multiple answers) Information about new products

54%

(49%)

Maintaining business contacts

32%

(32%)

General market orientation

43%

(44%)

Observing competitors

15%

(13%)

Influence on product development

13%

(11%)

Further education/extending knowledge

40%

(32%)

Experience/exchanging information

38%

(33%)

Preparation for investment and purchasing decisions

12%

(12%)

Initiating business contacts

37%

(34%)

Conclusion of contract/purchase

10%

(7%)


BioFach 2012

Visitors survey

6.3 Visitors’ satisfaction with exhibits (1 very satisfied ... 6 not satisfied)

47% (43%)

(25%)

25%(25%) 22%

3%

1

2

3

(5%) 2% (1%)

1% (1%)

5

6

4

6.4 Main interest in following product segments (multiple answers) Natural products

33%

(32%)

Wine

16%

(15%)

Basic foodstuffs, basic commodities

31%

(27%)

Olive oil

16%

(15%)

Fair trade (regional/international)

31%

(24%)

Meat, sausages

14%

(12%)

Organic farming, marketing

28%

(27%)

Textiles

11%

(12%)

Beverages

27%

(21%)

Convenience products

11%

(11%)

Fruit, vegetables

26%

(23%)

Frozen foods

11%

(9%)

Delicatessen, health food, spices

26%

(22%)

Fish, seafood

9%

(8%)

Baked products, confectionery, spreads

25%

(20%)

Media, service provider

6%

(5%)

Milk, dairy products, eggs

24%

(21%)

1


BioFach 2012

Visitors survey

6.5 Purchasing authority 91% (*) of the visitors are involved in purchasing decisions in their company.

6.6 Information and contact opportunities on the stands 97% (98%) of the visitors were satisfied with the opportunities for obtaining information and establishing contact.

6.7 Opinion of the present economic situation (at the time of exhibition in February 2012)

Strong upturn 35% (34%)

Slight upturn 44% (46%)

Steady 16% (15%)

6.8 Intention to visit the next BioFach 80% (81%) of the visitors plan to visit the next BioFach in 2013.

Slight downturn 4% (4%)

Distinct downturn 1% (1%)


BioFach 2012

Exhibitors survey

7. Selected results of exhibitors survey (Figures of the previous event in brackets, * not requested in 2011)

7.1 Associated with following product segments (multiple answers) Basic food, raw materials

20%

(23%)

Media, service provider

7%

(7%)

Delicatessen, health food, spices

14%

(12%)

Milk, dairy products, eggs

5%

(6%)

Baked products, confectionery, spreads

12%

(9%)

Fair trade (regional/international)

5%

(5%)

Beverages

11%

(8%)

Convenience products

5%

(4%)

Organic farming, marketing

11%

(8%)

Textiles

3%

(3%)

Fruit, vegetables

10%

(11%)

Frozen food

3%

(3%)

Olive oil

10%

(11%)

Meats, sausages

2%

(3%)

10%

(10%)

Household supplies

2%

(2%)

7%

(12%)

Fish, seafood

2%

(1%)

Natural products Wine

7.2 Aims of participation (multiple answers) Sectors and people

Ø 60%

Image and PR

Ø 49%

Contacts, international

75%

(86%)

Imagecultivation/PR

52%

(51%)

Contacts, national

61%

(62%)

Market positioning

45%

(46%)

Exchange of experience

56%

(53%)

Networking

47%

(42%)

Market and products

Ø 48%

Customer acquisition

65%

(72%)

Customer care

58%

(58%)

Market observation

46%

(51%)

Innovation news

41%

(39%)

Direct transactions

39%

(38%)

Market development

38%

(41%)

Politics and public opinion

Ø 32%

Contact to opinion leaders

33%

(33%)

Contact to political representatives

30%

(25%)


BioFach 2012

Exhibitors survey

7.3 Assessment of professional qualifications of the visitors (1 very satisfied ... 6 not satisfied)

(37%) 35% 34%

(32%)

17% (14%)

7% (9%) 5% (4%) 0% 1

2

3

4

5

(1%)

6

2%

(3%)

No answer

7.4 Overall success of participation 86% (85%) of the exhibitors were satisfied with the overall success of participation.

7.5 Follow-up business 85% (86%) of the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.

7.6 New business relations 92% (91%) of the exhibitors established new business relations.

7.7 Target group accuracy 93% (91%) of the exhibitors were able to reach their most important target groups during BioFach 2012.


BioFach 2012

Exhibitors survey

7.8 The exhibitors received visitors from the following branches: (multiple answers) Retail Organic & health food

31%

(26%)

Food, general

26%

(*)

Wine/delicatessen

10%

(*)

Cosmetics/perfumery

6%

(2%)

Drugstore articles

3%

(1%)

Textiles and other retail

3%

(*)

Organic & health food

33%

(32%)

Food, general

27%

(*)

Food

24%

(33%)

Beverages

10%

(12%)

Personal care and drugstore articles

6%

(6%)

Textiles and other natural products

2%

(2%)

13%

(9%)

2%

(2%)

10%

(9%)

Eating out and other gastronomy

7%

(*)

Association/official agency/public institution

6%

(3%)

Wholesale trade/Import & export

Manufacturers

Agriculture & Aquaculture Agriculture Fisheries & aquaculture

Service sector Hotel/gastronomy

7.9 Intention to exhibit at the next BioFach 85% (84%) of the exhibitors plan to exhibit at BioFach again in 2013.


Exhibitors survey • Miscellaneous

BioFach 2012

7.10 Opinion of the economic situation (at the time of exhibition in February 2012)

Strong upturn 11% (15%)

Slight upturn 43% (45%)

Steady 25% (19%)

Slight downturn 12% (8%)

Distinct downturn 2% (1%)

No answer 7% (12%)

8. Miscellaneous The representative interviews were carried out by an independent market research institute. The structural data have been certified by FKM, the Society for Voluntary and Independent Control of Fair and Exhibition Statistics, Berlin. Further information is available at www.fkm.de.

This show report is also available in German. Other detailed results of the survey can be obtained from NürnbergMesse, Market Research, telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de.

3 May 2012 NürnbergMesse GmbH - Market Research -



BioFach 2013