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W H AT YO U N E E D TO K N O W
The biggest brand in China is… WPP and Kantar Millward Brown announce the BrandZ™ Top 100 Most Valuable Chinese Brands With a gargantuan total value of $684 billion, Chinese brands are here to stay. Combining financial data with consumer opinions gathered from interviews with over 400,000 Chinese consumers to produce a dollar value of how brand powers business, the BrandZ™ Top 100 Most Valuable Chinese Brands is the definitive ranking of China’s most powerful brands. ‘Growth’ is the theme of this year’s rankings, with the top 100 brands achieving a record 23% rise in value, from $557 billion a year ago to $684 billion in 2018. This represents the greatest oneyear growth since the BrandZ China Top 100 ranking was first published in 2014. This is a trend here to stay, according to WPP China chief executive Patrick Xu, noting that the BrandZ China Top 100 saw growth of 80% over the past five years – outpacing even the BrandZ Global Top 100’s 27% growth. “It’s a really exciting
MEET THE TOP TEN
BrandZ™ Top 10 Most Valuable Chinese Brands Brand Value (Millions $) 1 Tencent 132,213 2 Alibaba 88,623 3 China Mobile 49,231 4 ICBC 37,213 5 Baidu 24,990 6 Huawei 24,115 7 Moutai 23,175 8 Ping An 22,363 9 China Construction Bank 20,120 10 Agricultural Bank of China 16,158
time in China right now with many ambitious businesses recognizing the opportunities abroad and the importance of investing in building their brand outside of the region,” he said. “Many enterprises are responding to China’s ‘Belt
WeChat, owned by Tencent
and Road’ initiative and strengthening their overseas expansion momentum. Combined with market dynamics and millions of consumers embracing the ‘China dream’, we believe the overall perception of ‘Brand China’ is evolving, with Chinese enterprises enjoying a growing reputation within the global competitive landscape.” Check out www.dialoguereview.com for the complete list of BrandZ™ Top 100 Most Valuable Chinese Brands.
Not all start-ups are created equal An annual event on the Chinese start-up circuit, the Newtop 100 CEO Summit 2018, brought together 52 speakers and more than 600 start-up chief executives and venture capitalists in Beijing last April to network, share and explore the future of Chinese investments. Discussing industries from retail, new finance, education, investment, entertainment, to energy, cars and artificial intelligence, “competition” was the buzzword. Competition among companies within sectors is no more, Newtop 100 founder and chief executive Li Zhigang, and founder and managing partner of Sequoia Capital China Neil Shen, told delegates. Today, they posited, the integration of Dialogue Q3 2018
technologies, data and capital enables companies to enter into new fields more conveniently; meaning a more open – “borderless”– future. In Li’s view, cross-sector competition will make the “heavy company” and high-tech company two major trends in the future. A “heavy company” has deep control of the supply chain; is labourintensive and it is driven by technology, he explained.
The integration of sectors creates a more open business future
Speaking to Dialogue ahead of the event, Li said the discerning selection of start-ups is what makes for a successful Newtop 100 CEO Summit. “The first aspect we always pay attention to is whether the trend of the company’s industry coincides with the prospect of new economy or the social development. The second deciding factor to value a start-up lies in its CEO and executive team. For example: is the CEO a visionary? Can the team execute its ideas effectively?” Read the full interview with Newtop 100 founder Li Zhigang on www.dialoguereview.com, or learn more about the CEO Summit at www.lidpublishing.com
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Venture capital platform Newtop 100 hosts matchmaking summit