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Retail News April 2007

Page 43

RN April07Deli ●

quality of products at the right price, therefore ensuring attractive margins. Additionally, Stonehouse can provide a standard of service and convenience for companies, with their nationwide distribution network. Commenting on the rationale behind White Hat, Tom Shipsey, CEO, stated, “We have invested substantially in developing White Hat for the food service and FMCG market. Essential to the brand is excellent quality, high standard of products, comprehensive national network, competitive pricing and convenience. However, White Hat goes even further - it is a brand that stands out from the rest: it was built by our customers, based on their knowledge of their business. Essentially, it stands alone in terms of quality, service and price”. Stonehouse purchases on behalf of 42 Wholesale Cash and Carrys as well as the symbol groups Costcutter, Gala, Mace, Quikpick, Checkout and VIVO. White Hat fulfills the needs of a deli by supplying products to the symbol groups including dry goods, chilled goods, disposable cups and plates and a range of food containers.

Kerryfresh Kerryfresh is one of Ireland’s leading suppliers of fresh foodservice ingredients and food-to-go concepts for delicatessens and sandwich bars. Kerryfresh prides itself on working to ensure consumers can always find something different in their local deli when they need a quick meal or snack. For winter, the company introduced ready-to-go porridge, a quick and convenient format of Ireland’s healthiest hot breakfast option. The porridge is

Stonehouse created the White Hat brand to reflect the importance of quality, price and service.

Kerryfresh have expanded their hot food offering, with premium Denny 130g fresh sausage rolls.

complemented with a variety of tasty fruit toppings (mixed berry or apple & cinnamon compote). More recently, Kerryfresh have expanded their hot food offering, with the introduction of hot and spicy chicken wings and premium Denny fresh sausage rolls (a substantial snack at 130g, with extra-high meat content). This spring, Kerryfresh is launching convenient pre-sliced versions of Denny’s famous bulk hams (including the Crumbed, Traditional and Finest varieties), as well as tempting new extensions to their range of salads and sandwich fillers.

Brady Family Hams Brady Family’s portfolio includes an extensive range of premium quality, 42

hand-crafted hams. With their rich taste, firm texture and succulent flavour, only the finest fresh Irish pork is used in Brady Family hams, sourced from Bord Bia approved suppliers with full traceability to farmer. Mixed with a traditional family recipe of blended ingredients, Brady Family hams are carefully crafted following an age-old method, resulting in a non-processed, rich dry ham with no retained water. With Brady Family’s extensive range of hand-crafted hams (including traditional cooked ham, baked ham, oak smoked ham, glazed hams and old style ham on the bone), retailers can maximise all deli ham sales opportunities, including take-home purchases, sandwich fillings or thick slices for hot meals to go. The range


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