PROJECT: MR JONES WATCHES, LONDON Step inside Mr Jones Watches, and you’ll be transported into a world of creativity and innovation. This flamboyant flagship store perfectly showcases the exquisite, one-of-akind timepieces created by this successful online horologist who has now entered the world of bricks and mortar. Mr Jones Watches truly embodies imagination and inventiveness. Its watches are stunning; each one an artistic masterpiece that is so much more than a functional item. The new Neal Street showroom is suitably quirky and distinctive to mirror the art and design heritage of these unique time pieces. The brand’s philosophy revolves around collaboration and since 2007 it has partnered with over 50 artists and designers. This has
resulted in a diverse and unique collection of products. The watches are made using a layered approach, where the watch face is pad printed with one colour at a time. The timekeeping mechanism is often integrated into the design, for example, using a character’s eyes, legs, or teeth. It was crucial for the new shop to showcase the full range of watches, a customization area for bespoke straps, illustrations, and engravings, and also have room for apparel, presented in an innovative and engaging way. Just like the watches, the store is constructed from a series of layers to create a striking interior. The bright orange shopfront captures your attention and the minimal window display affords views Photography: GG Archard straight instore. The window displays just three individual stands in the style of a mock
