Retail Focus 123

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PROJECT

FLANNELS LIVERPOOL, UK T he l atest F LA NN ELS o p e n i n g has found a home in a b u i l ding wit h historic fas h i o n heritag e. Over se ve n F Loors a nd 120,0 0 0 sq ua r e f eet, t he behem oth space fo r mer ly own ed by re vo l u t ion a ry dra per Owen Owe n host s a n ex pa n sive fas h i o n of f er in g . The revoluti ona ry s tore b ri ng s a va s t, d y n am i c b ea uty edit, fo ur res ta ura nts , a ‘ tw ea k men ts ’ d estina tion courtes y of c el eb ri ty-a p p roved D r . E s h o , the world’s firs t B a rry’ s B ootc a mp s i tua ted i n s i de a store a nd a so on-to-b e-unvei l ed roof terrac e w i th sp ecta cula r vi ew s of the c i ty. Michael Murra y, FL ANNE L S’ C hi ef E xec u ti v e comments: “Thi s i s a mi l es tone moment for o u r b usiness. The s c a l e, s ervi c e p rop os i ti on a n d br an d offering to be d i s c overed a t FL ANNE L S L i ve r po o l is truly in a lea g ue of i ts ow n – I c a n’ t w a i t f o r o u r customers to s ee i t. W i th the op eni ng of ea c h o f th e s e ex perience-or i enta ted Fl a g s hi p s , w e’ re d o u bl i n g d own on our commi tment to ‘ new l uxury’ , o n o u r und erstanding of youth c ul ture, a nd on the v al u e d p rop osition we g i ve to brand s : a c c es s to u n tappe d a ud iences.” >> >>>

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