PROJECT
THEORY London, UK
A r c hitecture stud io Syb ari te d i s ti l l ed the es s en c e o f Theory into a cohes i ve d es i gn l a ng ua g e c en tr e d ar o und timelessnes s , c ons truc ti on, b a l a nc e, a n d o penness. The sto re i s d es i g ned a s a vol up tuo u s l y sc u lpted and curva c eous s p a c e w here there ar e pu r posefully no ha rd ed g es . As s uc h, the s hop i s n av ig a ted throug h a s eri es of s hop p a b l e l ayer s t h at ar e continually unc overed a s the c us tomer mo v e s ar o und the enviro nment. Simon Mitchell, c o-found er of Syba ri te c omm e n te d: “Working with Fast Reta i l i ng on the Theory s tor e i n Re gent Street was a b out b ui l d i ng c onnec ti vi ty f o r th i s pr o gressive bra nd . Thei r c ore va l ues of ti mel es s n e s s , bala nce a nd opennes s i nformed our d es i g n an d th e pr o cess around it a nd w ere i ntri ns i c to the c a n v as we crea ted. Reg ent Street i s a n i nvi ti ng a nd c o h e s i v e backdrop navig a ted i n a n org a ni c c i rc ul a r mo ti o n th r ough susta inab l e, muted a nd textured tone an d m ateria lity ”. The material pa l ette c ons i s ts of a l a yeri ng e f f e c t o f te xtures which offer ta c ti l i ty, va ri a ti on and w a r m th i n a sub tle and class i c w a y. Ha nd -c ra fted p l as ter i s s e e n alo ngside natural ma teri a l s of c ork , ti mb er, l i m e s to n e , an d soft a nd envel op i ng touc hes of vel vet. B l ac ke n e d br o nze, lucite and s mooth s tone form the b es po ke f am ily of fix tures a nd d emons tra te a d el i c a te b al an c e
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t he n e w T he o ry f l ag s h ip s to r e w i l l b e part of a ‘ c o n n e ct e d r e ta il s pac e ’ w i t h U n i q lo, It is t he f i r s t t i me t he two fas hi o n b r an d s hav e o c c u p i e d a r e tai l s pac e i n t he same lo cat i on in t he U K an d E u ro p e.
