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rIBBLE CYCLES
RIBBLE VALLEY, UK A brand new bicycle retail proposition blending digital with the physical to create a unique, totally immersive and all-sensory consumer experience. Ribble, a digital first business and renowned bicycle manufacturer has opened a brand new destinational flagship showroom in the heart of the Ribble Valley, Lancashire. The 2,000sq ft state of the art showroom has been designed to showcase Ribble’s complete award-winning and critically acclaimed bicycle range and provides a brand new bicycle retail proposition blending digital with the physical to create a unique, totally immersive and allsensory consumer experience. The spacious flagship has been designed to individually showcase every bike in the Ribble range with a generous amount of space to allow the customer to interact with the bikes and appreciate the design in detail. Sense of space also expands to consumers being given control over their own environment with information immediately at their fingertips: dedicated product information is contained on digital display screens beside every bike on display, allowing the customer to truly experience the bike in action alongside key information including spec, geometry, pricing, FAQ’s and reviews. A knowledgeable, passionate and friendly team are also on-hand to answer any questions and assistance to select the perfect bike.
“We wanted to create a brand showcase which would define the future of cycle retailing and represent our worldclass credentials. Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance. From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.” States David Stacey, Commercial Director, Ribble Ribble’s proposition has reimagined retail, by personalising the physical in-store experience and combining with a digitally enabled environment to be paperless, efficient, engaging and constantly ‘live’ with the ability to refine in real time messaging and merchandising.
Other key showroom elements include:Europe’s largest indoor 4k video wall dramatically adding further brand enhancement, engagement and customer interaction. Ribble’s BikeBuilder tool which allows the customer to customise their builds with each and every componentry option on display in-store. >>>>
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