Design | Develop | Build
RETAIL TRAILBLAZER 2025
The Retail Trailblazer Award celebrates the pioneers redefining the future of shopping. This prestigious accolade honours a brand, organisation or individual who is setting the benchmark in retail design and customer experience, going beyond expectation to inspire the entire industry. Recognising innovation, creativity and impact, the award shines a spotlight on those who are not just keeping pace with change, but driving it – shaping the spaces, stories and experiences that make retail truly unforgettable.
The winner was selected following an independent, in-person judging session held in London.
WINNER: Coach
JUDGES 2025
Andrew Busby Retail Industry Expert, Speaker, and Writer
Judith Kelly Head of Retail Design and Delivery at Hammerson
Tim Nash Curator of Shop Drop Daily
Isabella Fish Retail Editor, The Times & The Sunday Times
Barbara Chapman Creative VM Consultant & Stylist
Jack Stratten Director, Insider Trends
Ian Scott Retail Consultant & Public Speaker
Matthew Brown Retail Futurist, Echochamber
CREATIVE COLLABORATION
We offer a flexible range of lighting services to our retail clients:
Lighting Design
Lighting Supply
Bespoke Lighting
Project management
Commissioning
Scene setting
Our projects include:
Flagship Stores
Rollouts
Department Stores
Shopping Centres
We operate globally with established partnerships in:
Europe | Gulf | USA | Asia
CREATIVE LIGHTING
Charlotte Tilbury Covent Garden, London
Into Lighting
Harrods Lingerie Department
Lighting Design International
IQOS Store Poland
Philip Morris International
Ledge 65 Corner - Adidas
Unibox
Metal Morphosis
Northbanks Design
Sponsored by
FESTIVE DISPLAY
Coach
Propability
Coach Holiday The Hyundai Seoul
Fortnum & Mason Falling Fircones
Fortnum & Mason
Selfridges More the Merrier
TsUM Kiev Ukrainian Christmas
First Department Store TSUM Kyiv
Woolworths South Africa Best Xmas Ever!
Woolworths South Africa
HIGHLY COMMENDED
Woolworths South Africa
Sponsored by
FOOD, BEVERAGE & SUPERMARKET
Centra Drumcondra Musgrave
Household Design
L’Oreal Transformation Sainsbury’s
Kesslers London
Sainsburys Kiln Lane
Kesslers London
Seed & Bloom
TGP International
HIGHLY COMMENDED
Sponsored by
GRAPHICS
Boucheron Pop-up, Selfridges London
Northbanks Design
Bicester Village The Summer Garden & Gatherings Experience
B_RD
HIGHLY COMMENDED
Mega Creative
Wicked - Hamleys Christmas Window Propability
Mega Creative
Sponsored by
Diesel
Carnaby Christmas Façade
Persona 3 X Yokocho The Japan Centre
HOSPITALITY DESIGN
HIGHLY COMMENDED
Albatross Death Cult
2G Design & Build
Bardacious Bath Resolution Interiors
Claro London
DLSM Studio
Row on 5
Rosendale Design
Seed & Bloom
TGP International
Sponsored by
Row on 5
Rosendale Design
CREATIVE DESIGN MEETS DISTINCTION
At Morplan, we bring imagination to retail with innovative, sustainable products and furniture designed to inspire.
Whether you’re outfitting your store space with sleek shop fittings, eye-catching showcases, or elegant mannequins and hangers, we’ve got you covered. And if your vision calls for something truly individual, our vast network of expert suppliers can help bring your bespoke ideas to life— beautifully and seamlessly.
INDEPENDENT STORE (UK)
Philip Jones Opticians
Design Led Practice Refurb
INSTORE SCHEME
HIGHLY COMMENDED
Sponsored by
Off White X Flannels
B_RD
Portugal Jewels
Fortnum & Mason
Dr Martens X Wednesday
Imageco Visual Imaging
Giant Bicycles - Tugby
Whiteroom
Portugal Jewels
Fortnum & Mason Soft Serve Seagulls
LEISURE, VISITOR OR EXHIBITION ATTRACTION
British Library Fantasy: Realms of Imagination
Proportion London
Barley Communications
Cadbury World Project Sparkle
Chambers Design
Samsung Flip Park
HIGHLY COMMENDED
The Design Museum REBEL 30 Years of London fashion
Proportion London
Northbanks Design
Leadenhall Market
Sponsored by
Cadbury World
Project Sparkle
Chambers Design
OMNI-CHANNEL EXPERIENCE
NearSt
NearSt
Frasers Group
Woolworths South Africa
Austen & Blake Store
Manchester
Northbanks Design
Metal Morphosis
Northbanks Design
Sports Direct Cardiff
Woolworths South Africa
This Apple can Save the World
HIGHLY COMMENDED
Woolworths South Africa
Sponsored by
For agencies and creative teams who need a full-service production partner, on time, on brief, behind the scenes. tonyg.co.uk
Cubitts, York Place, Edinburgh for Child Studio: Bespoke joinery and installation
POP/POS
HIGHLY COMMENDED
Superdrug
Morphe2 FSDU POS
Sponsored by
Fenty Beauty x Selfridges
Kesslers London
TonyG
Arken POP International Ltd
All Saints fragrance
Northbanks Design
Armani Holiday Campaign
Kesslers London
National Trust
Castlefield Viaduct
SEBATIS DURUL REKLAMCILIK
VE TASARIM HIZM. TIC. VE
SAN. A.S.
VERSUNI Turkiye - Philips
POP-UP STORE
HIGHLY COMMENDED
Future Stores London
Powells Ltd
Chanel
Dubai Mall Holiday Pop-Up
Pardgroup
Coach loves Paris
Coach
Ikea Hus of Frakta
Porsche NOW The Strand
StudioXAG
Porsche Cars GB
Ikea Hus of Frakta
StudioXAG
Shortlisted for:
Best Creative Lighting
Best Graphics
Best Independent Store
Best Leisure, Visitor or Exhibition Attraction
Best Omni-channel Experience
Best POP/POS
Best Sustainable Display
RETAIL EXPERIENCE
Coach APW
Coach
Dawkes Expansion
Dawkes Music
Kayanee Store Riyadh
Selfridges Joke Shop Corner Shop
House of Frakta - IKEA
StudioXAG TCC
Virgin Media x O2
Sponsored
Dawkes Music
SHOPFITTING /FIT OUT OF THE YEAR
Pardgroup
Pardgroup
HIGHLY COMMENDED
Pardgroup
Sponsored by
Portugal Jewels
umdasch Store Makers Management GmbH
Celine Harrods Pop-up
Jeanne Lanvin Cannes
Portugal Jewels
The Georgian at Harrods
Pangaia Carnaby Street Shopfit
Jeanne Lanvin, Cannes Pardgroup
STORE-IN-STORE OR CONCESSION
Pardgroup
HIGHLY COMMENDED
Pardgroup
Pardgroup
Pardgroup
Sponsored by
Davines in Harrods
Mega Creative
La Roca Village POP-IN Installation
Pomellato Bergdof Goodman
Selfridges Manchester Pop-Up - Louboutin
Loewe x On Running
Loewe x On Running Pardgroup
SURFACES & FINISHES
Pardgroup
Pardgroup
Davines in Harrods
Mega Creative
De Beers VIP Event
Mega Creative
Pomellato Bergdof Goodman
Valentino Pop up Mexico
Lora Piana Into the Wild Pop-up
Pardgroup HIGHLY COMMENDED
Sponsored by
creating developing managing installing
TECHNOLOGY
HIGHLY COMMENDED
Pardgroup
Fenty Beauty x Selfridges
Kesslers London
Future Stores London
Powells Ltd
Loewe x On Running
Samsung & Virgin Media O2
Imperial Brands Blu Bar
Kesslers London
Sponsored by
WINDOW SCHEME NON-FESTIVE
Fortnum & Mason Builder’s Tea
Fortnum & Mason
HIGHLY COMMENDED
First Department Store TSUM Kyiv
Selfridges Joke Shop Windows
Propability
Sponsored by
Woolworths South Africa
Maria Prymachenko in the Art Season at TSUM Kyiv
Woolworths South Africa This Apple can Save the World
Planet Koibird has Landed B_RD
Builder’s Tea
Fortnum & Mason
STORE DESIGN OF THE YEAR
Asteri
Dalziel and Pow
Flannels Leeds
Argent Design
M&S Battersea
Kesslers London
Portugal Jewels
Portugal Jewels
Renuar Flagship Store
designThat
Wayfair Chicago
Gensler HIGHLY COMMENDED
Sponsored by
Portugal Jewels
The best brands deserve the best collaborators.
IN A WORLD WHERE THE VISUAL LANDSCAPE FEELS LIKE AN ECHO-CHAMBER AND BRAND EXPERIENCES BLEND INTO ONE ANOTHER, IT'S ORIGINAL IDEAS THAT TRULY RESONATE. THAT'S PRECISELY OUR MISSION. MAKING IDEAS POSSIBLE.
SHOP DROP DAILY CONCEPT OF THE YEAR PUBLIC VOTE
The Shop Drop Daily Concept of the Year Award recognises the most innovative and inspiring branded concepts from around the world, as featured on Shop Drop Daily, a leading platform for cutting edge brand experiences. This award showcases the Top 10 most viewed concepts of 2024, selected from the platform’s daily releases, and highlights the highest standards of creativity and excellence in the global retail industry. Chosen through public voting via the Creative Retail Awards online portal, the award offers the retail community an opportunity to celebrate and acknowledge the exceptional concepts that have transformed the customer experience and set new benchmarks in experiential retail over the past year.
Miss Dior Avenue
Valentino Beauty, Sparkle Your Reality
Anya Hindmarch x Peanuts, Stationery Shop
Nike Mad Brilliance Pack Launch
Fenty Hair, Mane Street, The Corner Shop
Solebox X Adidas Originals
Zara Cafe Station
Prada, Paradoxe Virtual Flower Market
Zara Ski
Rhode Skin
Fenty Hair, Mane Street, Selfridges Corner Shop
DESIGN AGENCY OF THE YEAR
Sponsored by
StudioXAG
"Being part of the SDEA continues to provide valuable connections, business support and the opportunity to celebrate the very best talent from across the industry through the Creative Retail Awards each year."
Claire White Antalis
Rob Hill Graphica Display Ltd
"I have been an active member of SDEA for 7 years and found it highly valuable in the furtherment and growth of key industry connections and links to new customers. "
Mark Chatterton Morplan Ltd
"Our last 3 years fees have been covered by just one of the leads we received from the SDEA this year."
and new
years and new one
"As a member of the SDEA, we have had numerous opportunities thanks to their Directory and infoline service. I've benefitted from various advantages including leads, enriching networking events, discounts on trade shows, access to the SDEA App for retail trends and information updates. The Creative Retail Awards is an incredible annual event that showcases the very best in class across selected categories."
Paul Smart Arken POP
"We love the SDEA – very supportive and a great way to network with like-minded peers. Always good fun too!"
Ross Inanc H.O.L Group
