Creative Retail Awards - Shortlist 2025

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Take a look at the

2024 video highlights:

This year, the Creative Retail Awards will be held in a beautiful theatre setting. It’s the perfect location to reflect the imagination, drama and creativity that define the very best in retail.

Theatre and retail share a powerful connection. Both are built on storytelling, atmosphere and visual impact. From immersive store experiences to captivating displays, the most successful retail designs are performances in their own right.

The venue adds elegance and a true sense of occasion. With dramatic lighting, rich surroundings and a layout designed to captivate, it will set the scene for an evening that celebrates the industry’s most creative and forward-thinking work.

Join leading brands, designers and visionaries from across the retail world. Enjoy a night of inspiration, entertainment and recognition in a setting that puts creativity in the spotlight.

www.creativeretailawards.com/tickets

CREATIVE COLLABORATION

Fenty Beauty x Selfridges
Kesslers
Off White x Flannels

Design | Develop | Build

CREATIVE LIGHTING

Charlotte Tilbury Covent Garden, London
Into Lighting
Harrods Lingerie Department
Lighting Design International
IQOS Store Poland
Philip Morris International
Ledge 65 Corner - Adidas
Unibox
Metal Morphosis
Northbanks Design

We offer a flexible range of lighting services to our retail clients:

Lighting Design

Lighting Supply

Bespoke Lighting

Project management

Commissioning

Scene setting

Our projects include:

Flagship Stores

Rollouts

Department Stores

Shopping Centres

We operate globally with established partnerships in: Retail and commercial lighting specialists

Europe | Gulf | USA | Asia

FESTIVE DISPLAY

Coach

Coach

Propability

Holiday The Hyundai Seoul
Fortnum & Mason Falling Fircones
Fortnum & Mason
Selfridges More the Merrier
TsUM Kiev Ukrainian Christmas
First Department Store TSUM Kyiv
Woolworths South Africa Best Xmas Ever!
Woolworths South Africa

FOOD, BEVERAGE & SUPERMARKET

Centra Drumcondra Musgrave
Household Design
L’Oreal Transformation Sainsbury’s
Kesslers London
Sainsburys Kiln Lane
Kesslers London
Seed & Bloom
TGP International

B_RD

Boucheron Pop-up, Selfridges London
Northbanks
Diesel Carnaby Christmas Façade
Mega Creative
Persona 3 X Yokocho The Japan Centre
Mega Creative
Bicester Village
The Summer Garden & Gatherings Experience
Wicked - Hamleys Christmas Window

HOSPITALITY DESIGN

Albatross Death Cult
2G Design & Build
Bardacious Bath Resolution Interiors
Claro London
DLSM Studio
Row on 5
Rosendale Design
Seed & Bloom
TGP International

WHERE

CREATIVE DESIGN MEETS DISTINCTION

INDEPENDENT STORE (UK)

At Morplan, we bring imagination to retail with innovative, sustainable products and furniture designed to inspire.

Whether you’re outfitting your store space with sleek shop fittings, eye-catching showcases, or elegant mannequins and hangers, we’ve got you covered. And if your vision calls for something truly individual, our vast network of expert suppliers can help bring your bespoke ideas to life— beautifully and seamlessly.

INSTORE SCHEME

Off White X Flannels
B_RD
Portugal Jewels
Fortnum & Mason
Dr Martens X Wednesday
Imageco Visual Imaging
Giant Bicycles - Tugby
Whiteroom
Portugal Jewels
Fortnum & Mason Soft Serve Seagulls

LEISURE, VISITOR OR EXHIBITION ATTRACTION

British Library Fantasy: Realms of Imagination

Proportion London

Cadbury World Project Sparkle

Chambers Design

Northbanks Design

The Design Museum REBEL 30 Years of London fashion

Proportion London

Barley Communications
Leadenhall Market
Samsung Flip Park

OMNI-CHANNEL EXPERIENCE

NearSt
NearSt
Frasers Group
Woolworths South Africa
Austen & Blake Store
Manchester
Northbanks Design
Metal Morphosis
Northbanks
Sports Direct Cardiff
Woolworths South Africa
This Apple Can Save the World

POP/POS

Superdrug

Morphe2 FSDU POS

Fenty Beauty x Selfridges
Kesslers London
TonyG
Arken POP International Ltd
All Saints fragrance
Northbanks Design
Armani Holiday Campaign
Kesslers London
National Trust
Castlefield Viaduct
SEBATIS DURUL REKLAMCILIK
VE TASARIM HIZM. TIC. VE
SAN. A.S.
VERSUNI Turkiye - Philips
Cubitts, York Place, Edinburgh for Child Studio: Bespoke joinery and installation

POP-UP STORE

Future Stores London
Powells Ltd
Chanel
Dubai Mall Holiday Pop-Up
Pardgroup
Coach loves Paris
Coach
Ikea Hus of Frakta
Porsche NOW The Strand
StudioXAG
Porsche Cars GB

RETAIL EXPERIENCE

Coach APW
Coach
Dawkes Expansion
Dawkes Music
Kayanee Store Riyadh
Selfridges Joke Shop Corner Shop
House of Frakta - IKEA
StudioXAG
TCC
Virgin Media x O2

Shortlisted for:

Best Creative Lighting

Best Graphics

Best Independent Store

Best Leisure, Visitor or Exhibition Attraction

Best Omni-channel Experience

Best POP/POS

Best Sustainable Display

SHOPFITTING /FIT OUT OF THE YEAR

Pardgroup

Pardgroup

Pardgroup

Portugal Jewels
umdasch Store Makers Management GmbH
Celine Harrods Pop-up
Jeanne Lanvin Cannes
Portugal Jewels
The Georgian at Harrods
Pangaia Carnaby Street Shopfit

STORE-IN-STORE OR CONCESSION

Pardgroup

Pardgroup

Pardgroup

Pardgroup

Davines in Harrods
Mega Creative
La Roca Village POP-IN Installation
Pomellato Bergdof Goodman
Selfridges Manchester Pop-Up - Louboutin
Loewe x On Running

SURFACES & FINISHES

Pardgroup

Pardgroup

Pardgroup

Davines in Harrods
Mega Creative
De Beers VIP Event
Mega Creative
Pomellato Bergdof Goodman
Valentino Pop up Mexico
Lora Piana Into the Wild Pop-up

SUSTAINABLE DISPLAY

Woolworths South Africa
Lush
Store
Woolworths South Africa
Kesslers London
Woolworths South Africa
Woolworths
Africa

TECHNOLOGY

Pardgroup

Fenty Beauty x Selfridges
Kesslers London
Future Stores London
Powells Ltd
Loewe x On Running
Samsung & Virgin Media O2
Imperial Brands Blu Bar
Kesslers London

WINDOW SCHEME NON-FESTIVE

&

Builders Tea

Selfridges Joke Shop Windows

Propability

First Department Store TSUM Kyiv

Woolworths South Africa
Fortnum
Mason
Fortnum & Mason
Maria Prymachenko in the Art Season at TSUM Kyiv
Woolworths South Africa This Apple can Save the World
Planet Koibird has Landed
B_RD

PROPS

STORE DESIGN OF THE YEAR

Asteri
Dalziel and Pow
Flannels Leeds
Argent Design
M&S Battersea
Kesslers London
Portugal Jewels
Portugal Jewels
Renuar Flagship Store
designThat
Wayfair Chicago
Gensler

DESIGN AGENCY OF THE YEAR

The best brands deserve the best collaborators.

IN A WORLD WHERE THE VISUAL LANDSCAPE FEELS LIKE AN ECHO-CHAMBER AND BRAND EXPERIENCES BLEND INTO ONE ANOTHER, IT'S ORIGINAL IDEAS THAT TRULY RESONATE. THAT'S PRECISELY OUR MISSION. MAKING IDEAS POSSIBLE.

"Being part of the SDEA continues to provide valuable connections, business support and the opportunity to celebrate the very best talent from across the industry through the Creative Retail Awards each year."

Claire White Antalis

Rob Hill Graphica Display Ltd

"I have been an active member of SDEA for 7 years and found it highly valuable in the furtherment and growth of key industry connections and links to new customers. "

Mark Chatterton Morplan Ltd

"Our last 3 years fees have been covered by just one of the leads we received from the SDEA this year."

and new

years and new one

"As a member of the SDEA, we have had numerous opportunities thanks to their Directory and infoline service. I've benefitted from various advantages including leads, enriching networking events, discounts on trade shows, access to the SDEA App for retail trends and information updates. The Creative Retail Awards is an incredible annual event that showcases the very best in class across selected categories."

"We love the SDEA – very supportive and a great way to network with like-minded peers. Always good fun too!"

Ross Inanc H.O.L Group

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