lighting
focuslighting on: Efficient and effective retail lighting design will attract customer attention, elevate brand image, and enhance the overall shopping experience, as well as reduce energy consumption and costs. This month, we shine a light on new schemes and products designed to bring the retail space to life.
Vertical limit Zumtobel’s liteCarve reflector technology allows precise, well-balanced rectangular light distribution, right up to the outermost peripheries. Mounted in front of a single LED (CoB) point light source, the reflector makes it possible to bring vertical surfaces alive, enabling uniform, efficient illumination, not only of displays, but also shelves, large posters, recesses and specific wall areas. The INTRO system with liteCarve technology is available in single, double and triple units, as well as in lighting channel form.
www.zumtobel.com
Light as ProAir Designed by LAPD, the ProAir LED spotlight from Philips provides a perfectly balanced product for retail applications. It has a high colour rendition index with a crisp white light and can be commissioned by untrained personnel without stepladders. Effective air-flow is designed into the product to channel heat away from the LEDs, ensuring a more efficient luminaire and an increased service life. ProAir is available with a variety of beam widths and accessories to ensure it has the full flexibility required from a retail lighting product.
www.lapdconsultants.com www.philips.co.uk/lighting
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Ted Baker takes control At the heart of the new Ted Baker store in Glasgow (Retail Focus, May 2014) is a dynamic, customised lighting system from Philips. A range of LED fittings are used to meet the requirements of different areas of the store, all linked to a Dynalite control system that is accessed through a customised touch-screen control panel. This enables staff to set different lighting scenes that are also synchronised with the music. Ambient lighting is delivered from a suspended raft system, supplemented by high-output eW Cove QLX fittings to uplight the ceiling and additional StyliD track mounted projectors located in recessed troughs to accentuate the merchandise and exhibits in the store. In the fitting rooms, recessed LuxSpace Accent 2 fixtures provide contrast for customers trying on various outfits.’We try to design every store, concession and office as a bespoke unit, reacting to the building and location we are in,’ says Ted Baker’s head of store design, Mark Valerio. ‘The overall design brief always includes special attention to lighting as this has a profound effect on the mood of the store.’
www.philips.co.uk/lighting