RESTAURANT SECRETS INC
Building a restaurant business that works
Restaurant Prototype Systems™
Living The Successful Restaurant Dream? Before …
It all starts with living the dream! The Entrepreneur’s dream of running a successful restaurant …
THE IDEA . The Entrepreneur decides to venture into the restaurant business.
THE START . The Capital is secured. The ConstrucEon is on full steam towards achieving the dream.
THE ACTION . Restaurant is finally open. Every one is excited. Customers trigger in gradually. And the sales are promising.
Living The Successful Restaurant Dream? A'er … THE BUSINESS . The kitchen is not coping up with the customer’s orders! T h e S e r v e r s a r e o v e r w o r k e d ! Everything suddenly seems out of order! The figures are declining! THE REALITY . The restaurant is not breaking-‐even! The entrepreneur is working around the clock with no miracle in the horizon! The entrepreneur is under tremendous pressure! THE ENDING . Face-‐to-‐Face with the harsh reality! Customers turned away! The restaurant is set to close down!
“ How many *mes have we heard similar stories over and over again! ”
THE RESTAURANT OWNER WONDERS! ü Was it my restaurant locaEon? ü Were my occupancy costs too high? ü Were the operaEons overheads too high? ü Did I choose the wrong staff? Or did I over pay them? ü Was it my menu or the concept? ü Were my menu prices too low or too high? ü Were my markeEng strategies wrong? ü Or was it me? Why Do Some People Go Into Business, Only To Fail?!
IF ONLY I HAD SOMEONE TO SHOW ME THE WAY!
WHAT IS THE SECRET?
UNDERSTAND, WHY DO RESTAURANTS FAIL? Standardizing & RegulaEng your Daily OperaEons to resemble a fine-‐tuned engine may not guarantee you immediate profits but it is the foundaEon for ensuring that by starEng right, operaEng right & forecasEng innovaEve & tangible tools & methods of effecEve markeEng, you are on your way to owning & operaEng your restaurant profitably for many years to come! That is why today, MacDonald’s is the world’s most profitable, largest chain of restaurants. It is a mulE-‐billion dollar empire. And what do they actually do? Sell burgers ! But it’s not the food they sell that makes them the world’s richest restaurant; IT’S THE WAY THEY DO IT. With Systems that ensure that the food comes out on Eme, tasEng right, the same size, the same way, each Eme. With Procedures that enable their 100,000+ employees all over the globe to think, operate, cook, prep & serve the same way, every day, each Eme without fail. With Control mechanisms that ensure no waste goes unaccounted. The Secret behind this success story & many others is the difference between a restaurant operator knowing the hard core truth ‘running a restaurant is nothing about cooking food & selling it. It is all about OperaEons, Standards & Procedures’. We like to call it Restaurant Prototype Systems™. Some learn this truth a_er a year or 2 of back-‐breaking losses, when maybe it’s too late to rescue that lovely restaurant that had so much potenEal. Some never learn it & fail the restaurant industry. But, some know & believe that SOPs are the secret to a profitable restaurant. Those are the ones you see surviving, expanding & growing around every corner all over the world
THE ANSWER LIES IN THREE WORDS
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RESTAURANT
PROTOTYPE
™ SYSTEMS
THE RPS IS THE LAWS OF THE RESTAURANT BUSINESS
WHAT ARE RESTAURANT PROTOTYPE SYSTEMS
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Systems enable the restaurant to funcEon deliver as a unit a nd quality, q uanEty, service and a great experience to each GUEST … each TIME … each VISIT…
Consistency! W ith repeat y ou experiences, get r epeat Customers. 70% to 80% of sales in casual restaurants come from repeat customers
Systems allow you to have total control over your restaurant operaTons from purchasing to prep to cooking, cleaning, serving, selling, and handling complaints etc.
Systems e nable you t o g et Extraordinary results f rom ordinary p eople. c annot Restaurants afford t o h ire M BA graduates t o deliver e xcellent results
Systems allow the owner to have a life outside of the restaurant. When was the last 1me you’ve seen the owner of Subway or Trader Vic’s working in their restaurant? Probably never!
Systems allow you to work ‘ON’ your r ather than restaurant ‘IN’ your restaurant. Systems T ransform Your Good Restaurant To A Great Business!
PICTURE YOUR RESTAURANT AS A CAR! The Interior is > Your Personnel “HR” > They Either Make You Comfortable OR They Make Your Life & Business Uncomfortable
The Body is > Your Dining Room > All Front Of The House OperaEons, ambience, lighEng, décor, layout, seaEng, and service.
The Chassis is > Your Owner’s Business & Financial Management & Control over your Restaurant. It cannot be seen by the staff or the customers, but in reality it is gluing the restaurant/car together.
The Engine is > Your Kitchen > Back Of The House OperaEons. The Customer cannot see it, but it makes your car/restaurant run behind the scenes in harmony.
The Wheels are > Your Sales & MarkeEng Tool. They take you places. You reach your desEnaEon. And while you are on your journey, people can see you along the way.
BODY > FRONT OF THE HOUSE MANAGEMENT The Body is your Dining Room Weekly Planning Schedule Standard Service Steps Guest Complaint System Food Illness System Store Closing System Store Opening System Server Side-‐work System Understanding the Service Cycle Delivery System Manual Food Assembly Training POS training Teamwork & MoEvaEon Dress-‐Code Systems
And much more …
1. Customers Want to Feel Like VIP’s! 2. Customers Want Friendly & Consistent Service! 3. Customers Expect An Outstanding Experience!
ENGINE > BACK OF THE HOUSE MANAGEMENT The Engine is your Kitchen > (Product) Standardize the Quality Standardize the QuanEty Standardize the Speed Standardize the Packaging Standardize the PresentaEon Train the Cooks Control the Inventory Control the Purchasing How not to Run out of Products Control the Ordering & Receiving Health Hazard Control Maintenance System Regular Menu Monitoring and Re-‐Engineering
And much more …
1. Customers Demand Quality! 2. Customers Demand Speed! 3. Customers Demand Consistency!
CHASSIS > BUSINESS & FINANCIAL MANAGEMENT The Chassis is your Business & Financial Management Restaurant Daily Sales Control Restaurant Voids Control Restaurant Discounts Control Restaurant InspecEon Control Restaurant Breakeven Restaurant P&L Control Financial statements completed !
Food cost broken down !
PorEon control !
Profit & Loss !
Understand your balance sheet !
Budget control !
Restaurant Food Cost Restaurant Inventory Control Restaurant Peqy Cash Control Restaurant Peqy Cash Restaurant Purchasing
Inventory levels !
Sales analysis !
Accountant up to date !
Restaurant Cash flow Restaurant Weekly Staff MeeEng
And much more … Know your sales !
Know your breakeven !
Physical Inventory taken !
INTERIOR > PERSONNEL / HUMAN RESOURCES MANAGEMENT The Interior is your Personnel Customer Service Training Menu Knowledge Training Sales Technique Training Delivery & Order Taking Training Staff Performance EvaluaEon Staff IncenEve Program MoEvaEon & Follow Up Program AdministraEonal Procedures DelegaEon Strategy EvaluaEon Program Mystery Shopper Program
And much more …
Your Staff … Your Ambassadors. If you are planning to travel long distances, pick the right interior > staff …
WHEELS > SALES & MARKETING MANAGEMENT The Wheels; Deliver the message To Consumers Networking Website Analyze Your CompeEEon Track Your MarkeEng Cost Collect Data Base Monthly Newsleqer Weekly e-‐Flyers Gi_ CerEficates Groom Your Menu To Sell Customers Feedback Survey Community PromoEonal Leqers Mystery Shopper Community or Corporate Discount Program
And much more …
There is a restaurant on every corner. Without Your Sales, MarkeEng & Branding Efforts, No One Will Know You Exist
YOUR SYSTEMS MUST BE S.M.A.R.T
Simple
Measurable
Applicable
Repeatable
It’s NOT just what you sell, it is HOW you sell it
Trainable
Restaurant Secrets, Inc. Restaurant Prototype Systems™
Back of the House OperaEons Manual
Front of the Business & (HR) Sales & Restaurant House Financial Personnel MarkeEng Training OperaEons Management Management Management Encyclopedia Manual Guide OperaEons Guide Manual
RESTAURANT FACTS
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FACT
“ T H E M O R E D EP END ENT A RESTAURANT IS ON THE OWNER'S D A Y I N , D A Y O U T O F T H E RESTAURANT, THE GREATER THE RISK OF FAILURE ” … Really, the system is your answer … Build a restaurant system that works !
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FACT
“ UP TO 80% OF SALES IN MOST RESTAURANTS COME FROM REPEAT C U S T O M E R S . A N D T H E M O S T EFFECTIVE WAY TO KEEP YOUR GUESTS COMING BACK IS BY TAKING CARE OF THEM WITH EXCEPTIONAL SERVICE ” …
Good people want to work for good companies that are organized and serious about what they do !
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FACT
“ A R E S T A U R A N T W H O S E OPERATIONS SYSTEM IS NOT SETUP AND/OR IMPLEMENTED MOST O F T E N R E S U L T S I N T H E RESTAURANT OWNER FLYING BLIND ” …
The system will Create consistency and make it possible for your employees to repeat a performance that creates a consistent experience for your guest !
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FACT
“ DEVELOPING A COMPREHENSIVE SYSTEM FOR YOUR RESTAURANT WILL HELP YOU GET OUT OF THE UNPROFITABLE STARTUP PHASE. GETTING A SYSTEM OF CHECKLISTS, FORMS AND PROCEDURES DEVELOPED QUICKLY REDUCES THE USUAL DISORGANIZATION AND CONFUSION DURING THE STARTUP OF ANY RESTAURANT. GETTING OUT OF THE STARTUP PHASE AS QUICKLY AS POSSIBLE AFTER OPENING IS KEY TO ACHIEVING YOUR PERSONAL SANITY AND PROFITABILITY ” …
The system will allow you to separate yourself from the day-‐to-‐day details and allow you to take your righsul place as owner !
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FACT
“ BY DEVELOPING YOUR BUSINESS SYSTEM, YOU WILL ENHANCE YOUR OPPORTUNITIES TO TAKE YOUR BUSINESS TO THE NEXT LEVEL & ENJOY MORE TIME OUTSIDE OF THE RESTAURANT. AND ISN'T THAT WHAT OWNING YOUR OWN BUSINESS IS REALLY ALL ABOUT? ” … Opening a restaurant is the easy part, making a profit is the challenge !
Restaurateurs by heart Gaby Co-‐Founder
BROOKE Restaurant OperaEons & Management Expert
ZOEY Restaurant MarkeEng & Sales Strategist
CHEF GIOVANNI Corporate ExecuEve Chef & Foodies Lover
HEATHER Restaurant Architect
ETHAN Restaurant Graphics Designer & Video ProducEon Expert
PrevenTon Is Becer Than Cure The best and brightest businesspeople in any industry surround themselves with smart advisers. The key for anyone considering opening a restaurant, is to realize that his/her dream should not be opening a restaurant, but having and opera*ng successful one. Finding yourself in a situaTon in which you have to “Save”-‐Your-‐ Restaurant isn't really something that you planned or ever expected to do.
“Restaurant Secrets Inc. will ensure that the "basics" are being consistently executed and this will go a long way in building a successful business that works.”
“It's no secret that many new restaurateurs 2ind themselves faced with severe challenges in turning their restaurants into successful businesses. "Opening a restaurant is the easy part; the real challenge is making money at it."
Dubai | Singapore
Restaurant Secrets, Inc.
Tried & Tested Restaurant Prototype Systems™