SOUTHEAST Issue 17 | July - August 2019
t s u g u A y Jul Happenings! HAVE SOME FUN ON YOUR SOCIAL MEDIA PAGES WITH THESE UPCOMING #HOLIDAYS! 7/1: Joke Day! 7/4: Happy 4th of July! 7/6: International Kissing Day 7/13: National French Fry Day 7/25: National Wine & Cheese Day
Micah Roberts 7/4
7/29: Chicken Wing Day 7/30: National Day of Friendship 8/1: National Girlfriends Day 8/8: World Cat Day
Liliana Farias 7/7
Happy Anniversary! Celebrating 1 year in July!
8/9 National Book Lovers Day 8/14: National Financial Awareness Day 8/26: National Dog Day
2
n a m To
! e r o ym
Years in July!
Clair Bloedel
Jackie Ketterhagen
2
Jen Prowitz
Years in August!
Judi Heinz
Wendy Ward Sellers
Brats, Burgers & Drinks will be provided!
Save the Date! The WRA's annual convention is their showcase event of the year where hundreds of Realtors gather together from all corners of the state for classes, networking and fun! You'll learn strategies and get ideas to soar to new heights. With all the knowledge you'll gain at the convention, you'll be in a league of your own as you score new clients, new relationships and new success!
July 2019 Webinar Schedule Listing Automation aka The EASY Button July 11th, 2019 11:00am - 12:00pm
Facebook Advertising 101 July 23rd, 2019 11:00am - 12:00pm
Are you taking advantage of the listing automation
So you’ve already set up a business page on
tools built into PrimeAgent? Learn how to connect
Facebook, you’re sharing content and keeping your
your listing to PrimeAgent and create postcards,
presence fresh and up-to-date. In this session, you’ll
flyers, and videos. We'll also cover how to post
learn the basics of Facebook Advertising including
listings to social media quickly. Join us now and
how to use Facebook Ad Manager. Join Realty
save time later!
Executives own Marketing Department Data Scientist Amy Gerrish and get ready to get personal
Text Message Marketing July 16th, 2019 11:00am - 12:00pm Did you know PrimeAgent On-Demand, our in-house mobile marketing solution, is included with each
with one of the world’s biggest communities.
Owning Your Image Online July 30th, 2019 11:00am - 12:00pm
agent website subscription? In this session, learn how to use our simple and effective text feature to reach serious buyers instantly as they tour neighborhoods and drive by listings, plus learn tips for staying in touch with your new leads!
Learn how to build strong profiles on Zillow, Realtor.com, Realtor.com and on RealtyExecutives.com. We’ll also discuss the importance of online reviews and share tips for making the most of your profiles.
Mastering your PA Contact Manager July 18th, 2019 11:00am - 12:00pm Are you getting the most from the PrimeAgent CRM
Getting Inside the Hearts & Minds of Today’s Consumer July 31st, 2019 11:00am - 12:00pm
tool? See how easy it is to import contacts, add new contacts, set reminders and update client
Selling and buying a home is an emotionally-
notes. We will also discuss how to use our email
charged process for everyone involved. Zillow
marketing system to reach potential clients and stay
Group recently released its 2018 Consumer Housing
in touch with past clients.
Trends Report which will help real estate agents and brokers alike to gain insight into the desires,
To register for these webinars, log in to your PrimeAgent account and click the training tab.
expectations and challenges today's home buyers and sellers face. Brokers can leverage the findings of this annual report to identify new ideas to help
August trainings will be posted once they are released.
agents better connect with and serve their clients’ needs. Agents won't want to miss the latest findings to help grow their businesses in 2019.
Digital Marketing Tips to Create a Killer Open House Updated May 24, 2019 Realty Executives International
Run a Facebook Live Stream Imagine a buyer across town sees your listing, loves the layout, the price and the location but can’t make it to your open house. She may flag it for later review or even email you, but, soon, she’s off to the next page view and your listing blurs in with the rest. Now imagine that same buyer sees the same house on your Facebook Live video. She wants to know how big the master closets are, so you walk her through the master suite in real time on a virtual tour. She books an appointment to see the house in person. After the open house, you post your video on your site for additional engagement, and you get two more offers. A virtual open house is a game-changer, especially when you factor in weather, compressed sale durations and picky sellers who may be averse to hosting a flood of strangers into their home.
Tease with Video Email If you’re not comfortable with a live stream or you don’t have a big social following, you can still capture buyers’ attention with a video that you pre-record and directly embed into emails sent out prior to the open house. A video featuring a short tour of the house creates an inviting way to pre-sell your prospects on the best attributes of the house.
Capture Leads with a Digital Sign-In Have you ever received a hot lead only to find out you missed the phone number or email due to a prospect’s sloppy handwriting on the open house sign-in sheet? Create a great first impression by using a digital sign-in sheet on a tablet or laptop. Inform your guests that they’ll receive email updates on the property when they sign into your event. Or team up with a local coffee shop and offer free coupons for those who sign-in.
Time It to Drive Traffic Veteran agents and brokers know that a crowded open house only stirs a sense of urgency among buyers. One great way to drive traffic is to make the listing active on a Thursday, block all showings Thursday and Friday, then host your open house on Saturday.
Virtually Stage Every Room Several apps allow virtual staging of the home’s interior in a variety of décor styles. If a home buyer can visualize the space in a décor style more in line with their wants and needs, they’re more inclined to engage. After the guests leave, email the images that resonated most. Even if you offer digital staging options, you might also print out old-school floor plans of each room with measurements to help buyers envision their furniture placement.
Get an Exclusive as a Premier Agent By claiming a property listing on Zillow, you can include details about your real estate open house for free and engage with millions of home shoppers on the largest real estate network on the Internet. Zillow Premier Agents appear as the exclusive agent for the listing.
Create a Single Property Website Remember, most open house attendees are visiting several houses, making the recall of each property’s features and location a bit of a memory game. To help your listing stand out from the crowd, create a single property website with multiple photos of the house. Then, hand each guest a flier with a short URL link or QR code linking to the site once they leave the house.
Open houses can be a great way to market yourself and the home you are showing so make sure to reach as many consumers as possible using these digital marketing tips!
Market Socially
Facebook Rule Takeaway from a Webinar led by Judy LaDuer 20-10-5-1 20: mins in the morning; 20 mins in the afternoon 10: likes 5: comments 1: personal message
* This is a great system to structure a relational presence on social media and build some organic relationships.
Carrie Bluel Director of Development
Hotel Info
Westin Kierland Resort & Spa The “Realty Executives Meeting� special group rate is $269 plus tax. To reserve your room, you may call the group reservation department at 1-800-354-5892 and request the "Realty Executives Meeting" special group rate. *Group rates are available through Friday, September 27, based on availability.
Itinerary Sunday, 10/27 6pm-8:30pm Welcome Cocktail Reception Monday, 10/28 9am-5pm General Session Monday, 10/28 6pm Dinner & Celebration Tuesday, 10/29 9am-3pm Breakout Sessions
We hope to see many of our Southeast Agents there!
C A B E R N E T
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UP TO 50% OFF!
AGENT SPOTLIGHT Amy Sprengel
Tell us about yourself! I have been married to Robert for almost 22 years. We met at church the summer before my junior year of college. Maddie is our oldest and she’s 20 1⁄2. Jake is our high school graduate this year and he will be 19 in August. Grace is our youngest. We have been her family since May 6 of 2013 when we brought her home from China. She turns 8 in October. Elphie is our 2-yearold, 6lb dog who is Grace’s spirit animal. I have a Bachelor's Degree in Education and History and a Psychology Minor from Concordia University Wisconsin. That being said, I put on the teacher hat, the historian hat, and the psychologist hat as a Realtor quite often!
How long have you been with Realty Executives Southeast? I’ve been with RESE officially since May 1, 2017. I was hired to recruit agents and help grow the brokerage. In October of 2017 I was licensed. In October of 2018 I hung my license and began to pursue a business as an agent.
What inspires you? What do you enjoy most about this line of work? My biggest inspiration in life is making a positive impact or a difference wherever I can. That’s when I feel most inspired and that I’m living a life with purpose. If it’s at home, it’s making a difference in the lives of my family and helping to raise my children to be people that look to make a difference wherever they are and leave people and places better than when they found them. That has translated well to my time at RESE both as a recruiter and as an agent. I loved when agents joined us and had their life and business change for the better. I love working with people to take the next step in owning a home or selling a home and purchasing a new one. It’s such a huge endeavor and so far, my favorite part of my real estate business is helping people walk through that process and navigate the ups and downs.
What is the best advice you've ever been given? I love a quote by CS Lewis that says: “Don’t let ordinary circumstances rob you of your joy.” My life verse is: “Even to your old age and gray hairs, I am He, I am He who will sustain you. I have made you and I will carry you; I will sustain you and I will rescue you.” Isaiah 46:4 A good friend once told me “God is not surprised by this” when we needed to sell our house in a specific window of time while we were in the process of adopting Grace. A pre-listing inspection revealed “mold” or what looked like mold in the attic and I was devasted. We decided to wait to do anything until we had buyers and they had an inspection. Their inspector said it was normal and nothing to worry about. I spent a lot of time anxious about nothing, but the reminder that even when something has blindsided me – it’s of no surprise to God, has been a great source comfort to me 7 years later.
2 Truths & a Lie: Can you guess which statement is Amy's lie?
Amy's Favorites!
MUSICALS
I am left-handed I have sung for thousands of people I went to college on a softball scholarship Jen's lie: I have a YouTube play button award for reaching 1M subscribers with my channel, “The Prowitz Project”.
Available Now on PrimeAgent: The Four Pillars of Realty Executives UPDATED May 20, 2019 Realty Executives International
At Realty Executives, we dedicate ourselves to the four pillars of our value proposition: Brand, Technology, Training and Concierge. Each one of these pillars plays an integral role in every enhancement we make for our network, with the ultimate goal to maintain healthy company growth and a successful future for all. Our network is made up of innovators and entrepreneurs, which is why for over 50 years Realty Executives has been the trusted real estate expert by the most productive, efficient and successful professionals. The four pillars of our value proposition are a true representation of why our network continues to choose Realty Executives as the place to call home. Brand: Our brand is our people. We are the only real estate company named for our greatest asset – you. For over 50 years, Realty Executives has become one of the largest and most established real estate franchise systems in the world being the first 100 percent commission-based real estate company. The ongoing strive to provide top-of-the-line technology, tools and customer service to our network is what makes us a game-changer in the real estate community, charting a course for the next 50 years. Technology: We are the first real estate franchisor to develop a technology platform that was created for our people, by our people. We own the technology assets, giving you the comfort of knowing we have no dependencies on third-party providers. Our platform’s functionality gives you the ability to perform at the highest level. Our top of the line technology includes on-demand mobile marketing, personalized web services and free custom listing and video automation, which gives you the ability to perform at the highest level while saving you time and money. Training: Our team provides ongoing training opportunities and unique training programs to propel our real estate professionals to the next level. Available through the new EXECŽ University, our exclusive, free and focused training programs provide an on-demand library including webinars, franchise trainings and more. Each program and/or resource is crafted to help our executives reach their greatest success! Concierge: Our white glove concierge team brings unparalleled support to our network and we are continuously improving our offering. Supporting our network is a top priority at all times and we have the numbers to prove it. The Realty Executives customer service team is 2.7x faster than the industry average according to Zendesk and is relentless to find the right solutions quickly and efficiently.
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