IN THE BEGINNING Tie-ups
Waseela and Dialogic to expand mobile backhaul solution market Waseela has announced expansion of its global partner network as the new regional system integrator for Dialogic, a global provider of communications technologies that power advanced networks. The agreement comes as a result of the strong demand for Dialogic’s mobile backhaul solutions, particularly in the emerging markets. As its dedicated partner in the Middle East, Waseela will serve as systems integrator of Dialogic’s Session Bandwidth Optimiser for Core and Mobile Backhaul, a standalone system that can optimise bandwidth and increase capacity significantly in the backhaul and core segments of both 2G and 3G mobile networks. The company will be responsible for the complete lifecycle of Dialogic’s telecom infrastructure projects, from planning to operations. Dr Samer Taha, CEO at Waseela said: “The mobile backhaul has become a critical component, if not a weak link in today’s 3G networks as operators in many of the Middle East markets scramble to meet the exploding demand for mobile data capacity. This partnership with Dialogic will allow Waseela to expand its solutions portfolio to offer mobile
(Left to right) Tim Wheeler, Director of Business Development Enterprise, Dialogic and Dr Samer Taha, CEO, Waseela network operators bandwidth optimisation solutions and it opens up new opportunities for both companies.” Speaking on the partnership, James Besley, Vice President of Sales, EMEA at Dialogic added: “We are pleased to work with a well-known and well-respected system integrator like Waseela. With this expansion of our network, we are able to provide our Middle East customers with easy and reliable access to our mobile backhaul optimisation solutions,
necessary to meet their communications needs in this rapidly growing sector, supported by Waseela’s highly talented resources with outstanding track record”. Waseela for Technology Consultations, an integrated telecommunication solutions and services provider, was established in Amman, Jordan in 2006. Dar Alhai for General Trading and Investment is the major share holder in Waseela and had a turnover of more than $384 Million in 2010.
GN Netcom signs on Optimus for Jabra Optimus Technology and Telecommunications announced it has inked a partnership agreement with GN Netcom to distribute its flagship brand, Jabra in the Middle East. According to the partnership deal, Optimus will promote and distribute Jabra’s extensive range of headset solutions and Bluetooth technologies for business customers through its strong channel network across the region. “We are happy to partner with GN
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Reseller Middle East
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Netcom to distribute their strong portfolio of business products under their Jabra brand in this region. This partnership is important for us as Jabra is a leader in headsets solutions and a perfect choice to complement our customer unified communications and call centre requirements. Through our marketing and channel development activities, we plan to strengthen Jabra’s channel network, sales and market share in this region,” explains Meera Kaul, Managing Director, Optimus Technology and Telecommunications.
"The Middle East is an important market for Jabra. We were looking to sign on an established distributor to help increase our footprint in this region. We partnered with Optimus because they not only have the market knowledge and expertise required to promote our brand but also a channel network in the region. We are confident that our partnership with Optimus will help provide a momentum to our growth,” said Hanny Hanna, Jabra’s Business Manager, Middle East and Africa.