TOP 10 Systems Integrator
Alpha Data Restructuring towards a services led business model Currently the systems integrator has a business model built around infrastructure products and solutions. More than 90% of its revenue comes from infrastructure sales. Its revenue is driven by HP, Avaya, Cisco products and solutions, which account for more than 50% of its revenue. On the vendor relationship side, it has deep relationships with Avaya, Microsoft and HP. The systems integrator is a 100% UAE based company and has vertical market segment focus into oil and gas, government, large and medium scale enterprises, education, health care and hospitality. The systems integrator offers a range of solutions and services and these include:
automation systems, business continuity and disaster recovery, computer accessories and supplies, computer aided design and large format printing solutions, converged networks, data centres, digital signage and information kiosks, interactive and SMA television, network security, PA systems and paging systems, PCs and servers, printing solutions, projection and screen equipment, storage, structured and fibre cabling, telepresence, audio and video conferencing solutions, virtualisation solutions and voice recording solutions. Alpha Data has decided to move away from the hardware reseller model towards a higher level of customer engagement.
Location of sales offices: Abu Dhabi, Dubai, UAE
Location of support offices: Abu Dhabi, UAE Year of start up: 1981 Total employees: 720 Engineers: 450
Top vendors by revenue contribution: HP, Avaya, Cisco, Microsoft
Value added services: Presales technology; Presales audit; Presales consulting; Solution sizing; BoQ; Proof of concept, demonstration Implementation; Training, documentation, knowledge transfer; After sales support; Post sales audit; Remote monitoring and support
300 250
Address: PO Box 45384, Abu Dhabi, UAE
Top vendors by years of relationship: Avaya (Nortel), Microsoft, HP, Cisco, Belden
Exports
Revenue {$M}
Fayez Ibbini, Managing Director
200
210
150
Vendor profile
0
100
Systems: HP, VMware, Oracle Software and security: Microsoft-Cura Peripherals and storage: HP Networking: Avaya, Cisco, Juniper Networks Accessories and consumables: HP Services and training: HP, VMware, Oracle, Avaya, Cisco, Juniper Networks, MicrosoftCura
05
Out of UAE: 0% UAE: 100% 2008 2008
2009 2009
2010 2010
Revenue breakup (%) Hardware
Software and security
92
56
Reseller Middle East
Peripherals and storage
Networking
Accessories and consumables
Services, training, others 8
october 2011