Reseller Middle East

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highlights News

Ingram completes Aptec buyout

Dr. Ali Baghdadi, VP and CEO of Aptec – an Ingram Micro Company Ingram Micro, one of the largest technology distributors globally, has successfully acquired the Dubai- based prominent value added distributor, Aptec Holdings. The new

entity will be listed under the name: Aptec – an Ingram Micro Company. Through this acquisition, the global technology distributor has taken its first steps into the Middle East and North Africa (MENA) region and will leverage Aptec’s strength in the value added services space in addition to its extensive channel relationships to further expand its footprint across the region. “We are excited to make this announcement. This is our testament to the region, to bring leading solutions that are relevant to the needs of enterprises across the region. As always, we will continue to work closely with both our vendor and channel partners to effectively extend leading solutions and services across the 73 countries we will now serve as Aptec – an Ingram Micro Company, including the Middle East, Africa, Levant and the Mediterranean,” said Dr. Ali Baghdadi, VP and CEO of Aptec – an Ingram Micro Company.

Following the announcement, Dr. Baghdadi confirmed that he will lead the acquired operations reporting to Shailendra Gupta, Senior Executive VP and President, Ingram Micro Asia-Pacific. “The acquisition of Aptec fits well with our strategic objectives to continue to build our higher margin specialty businesses while broadening our geographic reach to capitalise on higher growth markets,” said Alain Monié, President and CEO of Ingram Micro Inc. “The Middle East and Africa are robust and growing markets with total IT spending projected to reach $80 billion by 2015. Aptec has been highly effective in growing their business and enhancing profitability in these emerging markets and we believe this combination will further accelerate these on-going objectives. Aptec has a long-tenured, accomplished leadership team and we look forward to joining forces with them.”

Comguard to distribute EnGenius

Ajay Singh Chauhan, CEO, Comguard Comguard has been appointed as the value added distributor by EnGenius. Comguard will distribute the wide range of EnGenius wireless data and voice communication solutions across the GCC. Together EnGenius and Comguard can provide clients a complete product line for all wireless environments,

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Reseller Middle East

november 2012

from enterprise-class wireless communications systems which includes long-range cordless phones, network servers security products and wireless mesh networking for digital wireless network cities, to end-user wireless network products. Ajay Singh Chauhan, CEO, Comguard, said, “Wireless is

the future of technology and we wish to play an important role in this segment. With our partnership with the leaders in wireless technology EnGenius, we intend to provide high quality products and services to our partners and end-customers in the region. In association with EnGenius, we plan to take several initiatives to lend continuous technical and marketing support to facilitate the growth of business for all our channel partners.” Comguard plans to run a special awareness campaign to highlight the products and solutions from Comguard Wireless stable in order to build a strong loyal channel partner network across the region. Comguard Wireless will also provide sale, pre-sales, technical training to its channel partners

on a regular basis to insure that its channel is abreast with new technologies and solutions, thereby enhancing their competitive edge in the market to explore new opportunities. Hossam Bebwy, Regional Sales Manager at EnGenius Technologies, said, “We are glad to partner with Comguard, the leaders in value added distribution in the Middle East region. We are sure that Comguard years of experience, technical expertise, and region wide channel base will help us further enhance our market share in the region.” Comguard Wireless is currently in the process of identifying and recruiting new partners across the GCC region, including UAE, Qatar, Oman, Bahrain, Saudi Arabia and Kuwait.


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