channel elite 2013
29 $18m
Revenue for 2012
Lucky Star Computers The SMB reseller records impressive growth amidst volatile market and shrinking margins.
Lucky Star Computers, which started in 1998, has now grown to an $18 million company based on excellent customer service and trustworthy reputation. The reseller now boasts of four outlets in Al Ain Centre, located in Dubai’s buzzing high-street. As part of the expansion plans, Lucky Star expanded into the commercial SMB sector on the strength of HP workstations. Last year, it also entered the Indian market with the opening of two showrooms in the IT city of Bangalore in India. Lucky Star differentiates itself from others based on the personalised services provided. “This is what sets us apart from power retailers as we become trusted advisors to our customers. And this is the reason why we have around 700-plus repeat customers and repeat sales account for 30 percent of our revenues,” says K.U. Shankari, Founder and CEO of the company.
K.U. Shankari, Founder and CEO Year of start-up: 1998 Address: P O Box 43675, Dubai, UAE Total number of employees: 25 Technical staff: 5
Vendor profile Systems: HP, Lenovo, Dell, Toshiba
Revenue breakup Systems and components: 65% Software and security: 10% Peripherals and storage: 5% Networking: 5% Accessories and consumables: 10% Services and training: 5%
30 $6.7m
Spectrami Spectrami is the new face of value-added distribution in the region. Anand Choudha, Managing Director
Revenue for 2012 Spectrami, which is primarily focused on security and storage availability, has been successful in creating the right channels, enabling partners and working through various mechanisms like tech workshops. “We’ve been profitable as a company right from day one. In the first six months of our existence, we started off with $1 million of business. And then we built on very good growth in 2012, and 2013 has been good as well. Yes, there have been some challenges as well, because when you’re growing quickly, you have to make sure the correct processes are in place, and at the same time get new people on board as quickly as possible. That’s one of the challenges because you need to get people with the same passion for business as you have right now on the team,” says Anand Choudha, Managing Director of the company.
74
Reseller Middle East
October 2013
Revenue breakup
Year of start: 2011 Address: PO Box 487840 , Dubai U.A.E Total number of employees: 15
Vendor profile Security: 75%
Storage: 25%
Security and storage: Fidelis, Actifio, Verdasys, Tenable, Logrhythm
www.resellerme.com