channel elite 2013
07 $321m
Revenue for 2012
Logicom Group Logicom is a leading ICT distributor of computer systems, networking products, components and peripherals. In addition to components and peripherals, the distributor offers value-added services to its partners such as solution configuration, pre-and post-sales support, training and marketing initiatives in addition to finance services.
Logicom Dubai operates out of a wholly-owned, and brand new purpose-built 5,000-square-metre facility located in Jebel Ali Free Zone and a secondary depot in the heart of the city for local resellers to collect their orders fast and easy. The distributor is currently looking to broaden the solutions and services provided to second-tier channels by adding a more extensive solutions portfolio. It has recently added NetApp to the portfolio with a vision to provide infrastructure support through cloud services. Over the last 12 months, Logicom has enhanced its partnerships with Cisco and added new lines of business with HP in the Gulf, Saudi Arabia and Jordan. It has also signed up Nokia in Lebanon as well regional cooperation with new vendors such as Lenovo, Citrix, Jabra and ZTE. Additionally, Logicom has embarked on a major rebranding exercise this year, which includes the adoption of a revamped logo, updated social networking presence and a brand new web site with graphical language. Logicom says it is continuously evolving its business model to reflect the advancements in the market and plans to expand its mobility portfolio, which already boasts Nokia and ZTE. The distributor attributes its success to the strength of relationship with its partners and says its mission is to continue to develop and extend the value it delivers to a loyal network of partners. In order to offer the best pre-sales support to its partners, Logicom has recruited pre-sales engineers, product specialists, and invested in offering demo labs and specialised training to its channel.
Vendor profile Systems: HP, Cisco, Lenovo, Samsung Software and security: Adobe, Microsoft, WatchGuard Networking: Cisco, HP Peripherals and storage: Qnap, WD, NetApp Components: Intel, Kingston Others: ZTE, Nokia
Location of sales offices
Reseller Middle East
Address: PO Box 23472, CY 1683 Nicosia, Cyprus Year of start-up: 1992 Total number of resellers: 6,800 Total number of employees: 250
Top five vendors by revenue contribution: HP, Cisco, Intel, Kingston, Schneider Electric Top vendors by years of relationship: Intel, Cisco, Microsoft, Kingston, HP
Revenue break up by category
11%
Networking
83%
Hardware
2%
Peripherals and storage
UAE, KSA, Kuwait, Oman, Jordan and Lebanon
42
Michael Papaeracleous, Director of Distribution
4%
Software and security
October 2013
www.resellerme.com