highlights
News
Cambium ramps up channel play
Secureway to focus on security, virtualisation and cloud
Graham Owen, MEA Regional Sales Director, Cambium Networks Cambium Networks aims at recruiting heavily into the channel market by looking at new partners and customers with the launch of its ePMP platform. “We are focused on a completely different market set where we have traditionally played in the high end pointto-point and point-to-multipoint space. We will be launching some new products in November. The channel needs to keep an eye on that. That’s going to bring in some new point-to-point products which we believe will really revolutionise the pointto-point market,” said Graham Owen, MEA Regional Sales Director, Cambium Networks. The company is currently focused on developing new products and at the weeklong ICT event, it showcased the new ePMP platform, which is the new low cost point-tomultipoint solution from the company. Owen says it is an innovative product because it uses GPS synchronisation on its play station “This is key when you are doing multipoint deployment in high interference environment. Spectrum is a major commodity in the world in the wireless space and to be able to reuse Spectrum utilizing the GPS technology is very important to our customers,” added Owen. The company is excited about 2014 as it sees a huge growth potential in the Middle East and Africa region. “We will also be launching an additional point-to-multipoint platform, which will be focused into the service provider market. We are launching a new 3.5 Ghz product, at the end of the year,” said Owen.
16
Reseller Middle East
november 2013
Fari Boustantchi, CEO, Secureway Secureway aims at focusing on security, virtualisation and cloud computing in 2014, according the company’s CEO Fari Boustantchi. Being in the space for the last eight years, the distributor has noticed the increased attention over security in the market, over the last two years. “With organisations experiencing security threats over the last few years, they are more aware of the necessity of having a secure network. But what is challenging is the fact that people move frequently in this region. Our job is to train more partners because we are in a leveraging business and that is done through one’s partners. The more partners we have, the more awareness we create in the market and are able to manage and execute projects,” said Boustantchi. The company displayed its entire range of products at GITEX, and has also introduced the executive security training programme, Mile2, in the region, which is in line with the distributor’s focus for next year. “What is new from us at GITEX 2013 is our executive security training called
Mile2. It is a well-known programme globally, and we are more than happy to bring Mile2 in the region. We have got good traction for this training solution at the event. We are glad to see an increased trend in security which is a direct result of previous issues that were seen in the market,” said Yannick Bourque, Sales Director, Secureway. Apart from security, the company will also be focusing on virtualisation and cloud computing. Boustantchi said, “Many of these businesses depend on each other, for example, cloud without security and virtualisation does not exist. We want to operate in the same area for another two years.” 2014 will also see the exit of certain brands along with some additions as well. This is because, according to Boustantchi, as a value added distributor, it cannot handle 30 brands. “You need to have expertise on the products and that is only possible with an active team in relevant areas, which we have in our major brands showcased today. So, there will be some exits but will also have more products next year.”
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