Reputation-guards.com

REPUTATION GUARD: MONITOR YOUR ONLINE

REPUTATION & KEEP TRACK OF NEGATIVE CONTENT

HAVING A GOOD ONLINE REPUTATION IS KEY TO THE SUCCESS OF ANY BUSINESS OR INDIVIDUAL. BUT IT CAN BE DIFFICULT TO KEEP TRACK OF WHAT PEOPLE ARE SAYING ABOUT YOU AND YOUR BRAND ON THE INTERNET, ESPECIALLY IF YOU DON’T HAVE THE RIGHT TOOLS AND STRATEGIES IN PLACE. FORTUNATELY,

THERE ARE SEVERAL WAYS THAT YOU CAN MONITOR YOUR ONLINE PRESENCE AND TAKE PROACTIVE STEPS TO PROTECT YOURSELF FROM NEGATIVE CONTENT.

FROM USING

REPUTATION

GUARDS TO SETTING UP

GOOGLE ALERTS, HERE'S HOW TO KEEP TRACK OF WHAT'S BEING SAID ABOUT YOU ONLINE SO THAT NO BAD REVIEWS LINGER LONGER THAN NECESSARY.

PRESENCE AND TRACK ANY NEGATIVE CONTENT

REPUTATION GUARDS IS A POWERFUL TOOL THAT CAN HELP YOU MONITOR YOUR ONLINE PRESENCE AND TRACK ANY NEGATIVE CONTENT. WITH A FEW SIMPLE CLICKS, YOU CAN GET AN UP-TO-DATE OVERVIEW OF ALL THE MENTIONS OF YOUR COMPANY OR BRAND ONLINE. THE REPUTATION

GUARDS DASHBOARD ALLOWS YOU TO SEE ALL MENTIONS IN ONE PLACE AND ALSO PROVIDES INSIGHTS INTO SENTIMENT AND INFLUENCERS ASSOCIATED WITH YOUR BRAND. THIS ALLOWS YOU TO IDENTIFY POTENTIAL ISSUES BEFORE THEY BECOME LARGER PROBLEMS. ADDITIONALLY, THE PLATFORM GIVES YOU CONTROL OVER HOW YOU RESPOND TO NEGATIVE CONTENT BY ALLOWING YOU TO SET AUTOMATED ALERTS FOR KEY PHRASES AND POST RESPONSES QUICKLY AND EFFICIENTLY.

THEY

RE DOING DIFFERENTLY THAN YOU—AND HOW IT

WORKING FOR THEM. YOU CAN EVEN USE THE PLATFORM TO COMPARE PERFORMANCE OVER TIME, HELPING YOU PINPOINT AREAS WHERE IMPROVEMENT IS NEEDED SO THAT YOU CAN MAKE STRATEGIC CHANGES AS SOON AS POSSIBLE.

IN ADDITION TO MONITORING NEGATIVE CONTENT, REPUTATION GUARDS ALSO ENABLES USERS TO PROMOTE

POSITIVE REVIEWS AND FEEDBACK FROM CUSTOMERS WHO ARE PASSIONATE ABOUT THEIR PRODUCTS OR SERVICES.

THIS HELPS BUILD CUSTOMER LOYALTY AND TRUST WHILE SIMULTANEOUSLY BOOSTING YOUR REPUTATION WITH POTENTIAL CUSTOMERS WHO MAY BE ON THE FENCE ABOUT CHOOSING YOUR BUSINESS. PLUS, IT HELPS COUNTER ANY MISLEADING OR INACCURATE INFORMATION OUT THERE ABOUT YOUR BUSINESS THAT COULD BE COSTING SALES

OPPORTUNITIES IN THE LONG RUN. REPUTATION-GUARDS

FUTURE ATTACKS IS A CRITICAL PART OF MAINTAINING A

POSITIVE ONLINE PRESENCE. TO ENSURE THAT YOUR BRAND AND REPUTATION STAY SAFE, IT’S IMPORTANT TO IDENTIFY POTENTIAL RISKS BEFORE THEY BECOME LARGER PROBLEMS.

ONE WAY TO DO THIS IS BY CONDUCTING REGULAR AUDITS OF YOUR DIGITAL ENVIRONMENT AND CONTENT TO DETECT ANY POTENTIAL ISSUES. THIS CAN HELP YOU IDENTIFY

POTENTIAL THREATS SUCH AS OUTDATED OR MALICIOUS CODE ON YOUR WEBSITE, SECURITY FLAWS IN YOUR SOFTWARE, OR ANY UNWANTED CONTENT THAT COULD BE DAMAGING TO YOUR BUSINESS OR PERSONAL BRAND. IT’S ALSO IMPORTANT TO MONITOR FOR ANY CHANGES IN THE ONLINE LANDSCAPE THAT COULD AFFECT YOUR BUSINESS OR BRAND—SUCH AS SHIFTS IN CUSTOMER SENTIMENT OR NEW COMPETITORS ENTERING THE MARKET.

FACTOR AUTHENTICATION, AND REGULARLY UPDATING

SOFTWARE AND PLUGINS. IT’S ALSO IMPORTANT TO ENSURE THAT SENSITIVE CUSTOMER INFORMATION IS SECURELY STORED AND ACCESSIBLE ONLY BY AUTHORIZED PERSONNEL. ADDITIONALLY, HAVING A PLAN IN PLACE FOR RESPONDING QUICKLY AND EFFICIENTLY IF A SECURITY BREACH DOES OCCUR CAN HELP YOU MINIMIZE DAMAGE AND GET BACK UP AND RUNNING AS SOON AS POSSIBLE.

LASTLY, IT’S IMPORTANT TO CONTINUALLY MONITOR SOCIAL MEDIA PLATFORMS FOR ANY MENTIONS OF YOUR BRAND OR KEYWORDS ASSOCIATED WITH IT—AS WELL AS MAKE SURE THAT YOU RESPOND PROMPTLY WHEN NEEDED. DOING THIS WILL HELP KEEP TRACK OF WHAT PEOPLE ARE SAYING ABOUT YOU ONLINE SO THAT ANY NEGATIVE FEEDBACK DOESN'T LINGER LONGER THAN NECESSARY—HELPING PROTECT BOTH YOUR REPUTATION AND BOTTOM LINE!

PROMPTLY WHILE ALSO MINIMIZING POTENTIAL DAMAGE TO YOUR BRAND.

THE FIRST STEP IS TO BE SURE THAT YOU HAVE SET UP ALERTS SO THAT YOU CAN BE NOTIFIED WHEN NEGATIVE REVIEWS OR COMMENTS APPEAR ONLINE. YOU SHOULD ALSO MAKE SURE THAT YOUR TEAM HAS A STANDARD PROTOCOL FOR ADDRESSING THESE ISSUES AND ARE PREPARED TO RESPOND SWIFTLY AND PROFESSIONALLY. ADDITIONALLY, HAVING THE RIGHT TOOLS IN PLACE CAN HELP STREAMLINE THIS PROCESS—SUCH AS CUSTOMER RELATIONSHIP

MANAGEMENT (CRM) SOFTWARE FOR MONITORING CUSTOMER INTERACTIONS, FEEDBACK LOOPS FOR GATHERING CUSTOMER INSIGHTS AND TRACKING

SENTIMENT TRENDS, AUTOMATED EMAIL CAMPAIGNS FOR PROACTIVE COMMUNICATION WITH CUSTOMERS, AND ANALYTICS PROGRAMS FOR MEASURING SUCCESS METRICS.

REPUTATION-GUARDS.COM

ABOUT YOUR BRAND, IT’S IMPORTANT TO TAKE STEPS TO

ADDRESS THE ISSUE AT HAND. THIS INCLUDES

ACKNOWLEDGING THE PROBLEM, SINCERELY APOLOGIZING IF NECESSARY, PROVIDING SOLUTIONS WHERE APPLICABLE, AND THANKING CUSTOMERS FOR THEIR FEEDBACK. IT’S

ALSO HELPFUL TO FOLLOW UP WITHIN 24 HOURS WITH AN UPDATE ON THE SITUATION SO CUSTOMERS KNOW YOU ARE TAKING THEIR CONCERNS SERIOUSLY AND WORKING HARD TO RESOLVE ANY ISSUES PROMPTLY.

CREATE A PLAN FOR MANAGING SOCIAL MEDIA AND STAYING IN CONTROL OF WHAT IS BEING SAID SOCIAL MEDIA CAN BE A POWERFUL TOOL FOR BUSINESSES, BUT IT ALSO CARRIES SOME RISKS. TO PROTECT YOUR ONLINE REPUTATION, IT’S ESSENTIAL TO CREATE A PLAN FOR MANAGING YOUR SOCIAL MEDIA ACCOUNTS AND STAYING IN CONTROL OF WHAT IS BEING SAID ABOUT YOU ONLINE.

OUTLINING RULES AND PROTOCOLS, AND SPECIFYING WHEN AND HOW RESPONSES SHOULD BE ISSUED. IT’S ALSO

HELPFUL TO HAVE A PROCESS FOR FLAGGING PROBLEMATIC COMMENTS SO THAT THEY ARE REVIEWED BY A DESIGNATED MODERATOR BEFORE BEING POSTED ONLINE.

ADDITIONALLY, IT’S IMPORTANT TO STAY ABREAST OF ANY CONVERSATIONS RELATED TO YOUR BRAND ON SOCIAL

MEDIA SITES SO THAT YOU CAN ADDRESS ANY ISSUES

PROMPTLY. HAVING PROACTIVE MONITORING SYSTEMS IN PLACE—SUCH AS KEYWORD TRACKING OR SENTIMENT

ANALYSIS—CAN HELP ENSURE THAT NOTHING SLIPS

THROUGH THE CRACKS. ADDITIONALLY, HAVING A PLAN IN PLACE FOR RESPONDING QUICKLY AND EFFICIENTLY IF NEGATIVE COMMENTS APPEAR WILL HELP MINIMIZE DAMAGE AND KEEP CUSTOMERS HAPPY.

WELL AS HAVING POLICIES IN PLACE FOR HANDLING

OFFENSIVE LANGUAGE OR INAPPROPRIATE CONTENT.

FOLLOWING THESE RULES WILL HELP ENSURE THAT YOUR POSTS ARE COMPLIANT WITH INDUSTRY STANDARDS WHILE ALLOWING YOU TO STAY IN CONTROL OF CONVERSATIONS SURROUNDING YOUR BRAND ONLINE.

UTILIZE TOOLS SUCH AS GOOGLE ALERTS, HOOTSUITE, OR

BRAND24 TO KEEP UP WITH NEW MENTIONS OF YOUR NAME OR COMPANY ON THE WEB

KEEPING UP WITH NEW MENTIONS OF YOUR NAME OR COMPANY ON THE WEB CAN HELP ENSURE THAT YOU'RE AWARE OF ANY POTENTIAL THREATS TO YOUR ONLINE

REPUTATION. UTILIZING TOOLS SUCH AS GOOGLE ALERTS,

HOOTSUITE, OR BRAND24 CAN HELP YOU STAY ON TOP OF CONVERSATIONS ABOUT YOUR BRAND AND MONITOR FOR ANY NEGATIVE CONTENT.

GOOGLE ALERTS IS A FREE SERVICE THAT ALLOWS USERS

TO SET UP NOTIFICATIONS WHEN NEW CONTENT IS POSTED ABOUT A GIVEN TOPIC. THIS CAN BE A GREAT WAY TO KEEP AN EYE OUT FOR ANYTHING NEGATIVE BEING SAID ABOUT YOUR BRAND, AS IT WILL ALERT YOU WHEN SOMETHING MATCHING SPECIFIC CRITERIA IS POSTED ONLINE.

HOOTSUITE IS ANOTHER GREAT OPTION FOR KEEPING TRACK OF CONVERSATIONS SURROUNDING YOUR BRAND ONLINE. THROUGH ITS SOCIAL MEDIA MONITORING

CAPABILITIES, THIS PLATFORM ALLOWS USERS TO EASILY SEARCH CONVERSATIONS ACROSS MULTIPLE CHANNELS WHILE ALSO TRACKING KEYWORD MENTIONS AND CONTENT TRENDS IN REAL-TIME. THIS MAKES IT MUCH EASIER TO QUICKLY RESPOND TO ANY ISSUES THAT MAY ARISE.

BRAND24 IS YET ANOTHER TOOL THAT PROVIDES VALUABLE INSIGHT INTO HOW PEOPLE ARE TALKING ABOUT YOUR COMPANY ONLINE. THE PLATFORM OFFERS A

COMPREHENSIVE ANALYSIS OF CUSTOMER SENTIMENT AND BUZZWORDS ASSOCIATED WITH YOUR BRAND SO THAT YOU CAN IDENTIFY ANY POTENTIAL PROBLEMS BEFORE THEY BECOME MAJOR PROBLEMS.

BY TAKING ADVANTAGE OF ADVANCED TOOLS SUCH AS THESE, BUSINESSES CAN ENSURE THAT THEY ARE WELL INFORMED ABOUT THEIR REPUTATION AND EQUIPPED WITH THE INFORMATION NEEDED TO ADDRESS ANY ISSUES

PROMPTLY AND EFFECTIVELY. THIS WILL ALLOW THEM TO PROTECT THEIR GOOD NAME WHILE PROVIDING CUSTOMERS WITH AN EXCEPTIONAL EXPERIENCE FROM START TO FINISH

CAN LEAD TO NEGATIVE REVIEWS AND POOR CUSTOMER

SATISFACTION. THIS CAN ULTIMATELY DAMAGE YOUR BRAND'S IMAGE AND HAVE LASTING EFFECTS ON YOUR BUSINESS'S BOTTOM LINE.

A KEY COMPONENT OF ADDRESSING CUSTOMER SERVICE INQUIRIES QUICKLY IS HAVING A RELIABLE SYSTEM IN PLACE FOR TRACKING THEM. UTILIZING SOFTWARE SUCH AS

ZENDESK OR FRESHDESK CAN HELP ENSURE THAT ALL ISSUES ARE ADDRESSED PROMPTLY. THESE PLATFORMS

ENABLE BUSINESSES TO CREATE TICKETS FOR ANY INCOMING INQUIRIES, TRACK THEIR PROGRESS UNTIL RESOLUTION, AND STAY ORGANIZED WITH IMPORTANT CUSTOMER DATA AT HAND. THEY ALSO ALLOW CUSTOMERS TO TRACK THE PROGRESS OF THEIR TICKETS SO THEY KNOW WHEN THEY SHOULD EXPECT A RESOLUTION.

EXPECT AFTER THE RESOLUTION PROCESS HAS BEGUN.

WILL HELP SET EXPECTATIONS FOR CUSTOMERS SO THERE

NO CONFUSION ABOUT WHEN THEIR ISSUE WILL BE RESOLVED.

FINALLY, IT’S IMPORTANT TO REMEMBER THAT DISSATISFIED CUSTOMERS ARE OFTEN MORE INCLINED TO LEAVE NEGATIVE REVIEWS THAN HAPPY ONES ARE TO LEAVE

POSITIVE ONES. AS SUCH, ADDRESSING COMPLAINTS

QUICKLY IS ESSENTIAL FOR MAINTAINING GOOD RELATIONSHIPS WITH CUSTOMERS AND AVOIDING BAD PUBLICITY ON REVIEW SITES LIKE GOOGLE OR YELP! BY

FOLLOWING THESE BEST PRACTICES, BUSINESSES CAN MAKE SURE THAT NO BAD REVIEWS LINGER LONGER THAN

NECESSARY—PROTECTING THEIR REPUTATION AND KEEPING CUSTOMERS SATISFIED THROUGHOUT THE ENTIRE PROCESS.

OVERALL, MANAGING YOUR ONLINE REPUTATION IS

ESSENTIAL FOR ANY BUSINESS. BY TAKING ADVANTAGE OF TOOLS SUCH AS HOOTSUITE OR BRAND24 TO MONITOR CONVERSATIONS AND SENTIMENT SURROUNDING YOUR COMPANY, YOU CAN ENSURE THAT ANY POTENTIAL ISSUES ARE ADDRESSED PROMPTLY BEFORE THEY BECOME MAJOR PROBLEMS. ADDITIONALLY, UTILIZING SOFTWARE LIKE ZENDESK OR FRESHDESK TO TRACK CUSTOMER SERVICE

INQUIRIES WILL HELP RESOLVE THEM QUICKLY AND EFFICIENTLY WHILE ALSO SETTING EXPECTATIONS WITH CUSTOMERS REGARDING RESPONSE TIMES. FOLLOWING THESE BEST PRACTICES WILL ENABLE BUSINESSES TO PROTECT THEIR GOOD NAME WHILE PROVIDING AN EXCEPTIONAL EXPERIENCE FROM START TO FINISH! REPUTATION GUARDS PROVIDES COMPREHENSIVE SERVICES

IN THIS AREA SO DON'T HESITATE TO GET IN TOUCH IF YOU NEED ASSISTANCE SAFEGUARDING YOUR BRAND'S IMAGE.