PERIMETER BUSINESS
‘None of us can stand on our own’ to lure tourists to Perimeter CONTINUED FROM PAGE 11
to the Georgia World Congress Center. Sandy Springs’ hotel sales tax rate is 7 percent, while Dunwoody’s is 5 percent, the minimum allowed by law. And both cities say that what works for one is good for the other. It doesn’t hurt Dunwoody that Sandy Springs has Pill Hill, and it doesn’t hurt Sandy Springs that Dunwoody has Perimeter Mall. Paul said that as the cities are trying to come together to look at how to market the Perimeter area from a business and development point of view, it’s likely they will together look at how to market hospitality and tourism in the area at some point. “It’s a friendly competition,” Bishop said of Dunwoody and its neighboring cities. “We recognize that none of us can stand on our own. Atlanta’s the draw, but each community around Atlanta has something unique to offer, so we want to work together and promote each other, because what we don’t have Roswell has, what Roswell or Marietta doesn’t have, Dunwoody or Sandy Springs does.”
Sandy Springs
Hotel occupancy for Perimeter Center/Roswell*
Number of hotels: 18 Number of rooms: 2,500
Dunwoody
2010: 65%; 2011: 67%; 2012: 67%; 2013: 70%; 2014: (ytd) 75%
Number of hotels: 5 Number of rooms: 1,492
*Perimeter Center/Roswell is how the area is categorized by Smith Travel Research as a metro Atlanta submarket.
Sources: Cities of Sandy Springs and Dunwoody
Source: Smith Travel Research
Hotel Motel tax revenue (in millions)* Sandy Springs
2010 $3.32
2011 $3.29
2012 $3.20
2013 $3.51
2014 $3.58
2015 budget $3.60
Dunwoody
$1.60
$1.70
$1.87
$1.87
$2.10
$2.30
*Sandy Springs’ hotel/motel tax rate is 7%; Dunwoody’s is 5%. The above numbers represent the total tax collected. Sources: cities of Sandy Springs and Dunwoody budgets Hotel occupancy for the Perimeter Center, which includes Sandy Springs, Dunwoody and Brookhaven, has increased since 2010. In recent years, revenue from Sandy Springs’ and Dunwoody’s hotel/motel tax has increased, too. Dunwoody’s CVB receives 40 percent of the total hotel motel tax revenue for that city, while Sandy Springs’ hospitality board receives 32 percent.
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NOV. 28 – DEC. 11, 2014 | www.ReporterNewspapers.net
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