GOING THE SOCIAL DISTANCE: HOW TO BUILD A SUSTAINABLE AUDIENCE ON SOCIAL MEDIA
Chapter 6: Posting On Instagram
Instagram users who see the most engagement from their audience are people who post valuable content often. This can mean posting once a day, several times a day, or a few times a week. For my own social media use, one post a day feels reasonable. It keeps my content in my audience’s feed without inundating them. Frequency will depend on your business offering, your amount and quality of content available, and your availability. My general recommendation is to test varying frequencies to see what your audience responds to.
Creating effective and engaging posts Offer a variety of social media post content that keeps telling a visual and interesting story. Make use of keywords and emotive, engaging and personable language that speaks to your audience. In other words, talk to them like you would your neighbor or your friend. Be okay including your 24 |
Going the Social Distance: Building a Sustainable Audience on Social Media
