HOTEL Editorial
Dear readers, Few industries have been offered as many new possibilities through technological development over the last few years as the hotel industry.
Does this lead to huge expenditures? How do such solutions work? Aren’t they suited for large hotel chains only?
Facebook, Twitter, websites offering hotel valuation services, and online booking platforms allow hotels to acquire customers from all around the world. For hotels that grow with the trends, this can be an advantage, but for those lagging behind, it is a competitive disadvantage in the fight for customers. In this issue of our e-magazine we show how hotels can use digital media, including Facebook, Digital Signage solutions, audio concepts, and more to their advantage.
To successfully implement Digital Signage in a hotel, its potential has to be internally recognized and provided with adequate resources and concepts. Read about interesting concepts for increasing employee efficiency and generating more revenue per guest with the help of Digital Signage. Both long-term promotions and last-minute offers can be broadcast quickly and easily. Some of them can even be created automatically, without any extra work for employees! That sounds like a great opportunity, doesn’t it?
The experts who have authored the articles herein show how Digital Signage can become an important part of any hotel’s communication strategy. Information displayed on screens in public areas and in guest rooms ensures efficiency, an increase in revenue, and new possibilities for informing and entertaining guests.
I wish you fun with the magazine and I hope you are inspired by many interesting ideas for recognizing and using Digital Signage - and digital media in general – as an opportunity for the future! Daniel Gasser Publisher
About Publisher: Relevance Consulting GmbH, Tulpenweg 86, CH-3098 Köniz, www.relevance-consulting.com Chief editors: Daniel Gasser, Jens Dautzenberg The authors carry full responsibility for the contents of their texts. In case of a legal offence the author of the offending article is to be held responsible. Authors of this issue: Barbara Trachsel, Brigitta Füri, Jens Dautzenberg, Eckhard Reimann, Michael Nägele, Philipp Benker, Daniel Gasser, Thomas Peter Fischer Graphics: Relevance Consulting Please send marketing and press requests as well as advertising and collaboration offers to: e-magazine@relevance-consulting.com The use of the contents of this e-magazine in full, in parts or in derivative forms is prohibited without prior written permission by the editors of the magazine.
RELEVANCE 02/2010
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