Anna Grand Hotel - Brand book

HERITAGE ESCAPE IN THE HEART OF THE HUNGARIAN SEA

1.0 BRAND ELEMENTS

1.1 Logo

1.2 Clear space

1.3 Color variation

1.4 Specification and

1.5 Incorrect usage

1.6 Graphic elements

1.7 Photography

1.8 Color palette

1.9 Typography

1.1 Logo

NEW LOGO

We developed a new visual identity for Anna Grand Hotel. The new identity values the authentic Hungarian heritage style and its history, highlighting aspects present in its decoration, with a sophisticated touch and contemporary.

1.2 Clear space

CLEAR SPACE

For the most effective use. The logo should always be surrounded with at least the minimum amount of clear space. This territory will set it apart from any other accompanied copy, photography, illustrative material or design element.

1.3 Color variations

These are the monochrome and colorful logo variations on differernt background hues, for the new logo.

LOGO SPECIFICATION AND USAGES

Golden pleated color can be also used with both the emblem and the main logo as well.

1.5

Incorrect usage

PROHIBITIONS ON LOGO USAGE

• Don’t change the colours of the logo

• Any distortion of the logo or alteration of the layout of its contents is prohibited

• Don’t tilt the logo

• Don’t cut off parts of the main logo

• Don’t use overline on the main logo

1.6 Graphic elements

GRAPHIC ELEMENTS

The graphic elements can make the brand identity more consistant and have a stronger personality. The brand elements have the flexibility to be placed on different application materials.

1.7 Photography

1.8 Color palette

Beige

Color Ration Printable

C36 - M36 - Y51 - K1

Color Ration Digital

R178 - G159 - B127

Blue

Color Ration Printable

C73 - M60 - Y31 - K11

Color Ration Digital

R83- G95 - B124

Dark blue

Color Ration Printable

C89 - M78 - Y47 - K58

Color Ration Digital

R26 - G38 - B56

Neutral Grey

Color Ration Printable

C53 - M63 - Y52- K25

Color Ration Digital

R93- G93 - B95

In order to implement consistant yet diverse material for the brand, a primary and secondary palette has been chosen for use in the development of all media, including the website. The brand colors are partially spot colors from the new logo for Anna Grand Hotel.

PRIMARY FONT

BELLEZA

ABCDEFGHIKLMNOPQRSTUVWXYZ

abcdefghiklmnopqrstuvwxyz

12345

1.9 Typography

SECONDARY FONT

TT Drugs

ABCDEFGHIKLMNOPQRSTUVWXYZ

abcdefghiklmnopqrstuvwxyz

12345

PRIMARY TYPEFACE SECONDARY TYPEFACE

BELLEZA typeface - the primary font - gives elegant, classic, timeless and luxorious feelings which aligns perfectly with the Grand Hotels atmosphere.

TT DRUGS typeface - the secondary font - is used for longer bodies of texts and subtitles on all mediums. The font gives modern and clean feelings, and it suits very well with classical fonts such as Belleza.

FONT SIZE 9 PT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz.,“”’‘

123456789

FONT SIZE 11 PT

SUBTITLE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456789

FONT SIZE 26 PT

TITLE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz.,

2.0 STATIONERY SYSTEM

2.1 Business card

2.2 Envelope

2.3 Letterpaper

2.1 Business card

FRONT BACK

Name, title, Contact details

Monochrome golden logo on blue surface.

3.0 APPLICATION

3.1 Logo signage

3.2 Logo pattern

3.3 Amenity

3.4 Bathroom amenity

3.5 Door tag

3.6 Card key holder

3.7 Merchandise

3.8 Room amenity

3.1 Logo signage

LOGO SIGNAGE

Logo signage stickers for windows and other display areas.

3.2 Logo pattern

LOGO PATTERN

Pattern made out of different logo variations can be used for paper stuffing, gift paper or other design elements.

These amenities are provided for the guests. The design incorporates the new color palette and logo

3.4 Bathroom amenity

BATHROOM AMENITY

These are provided for guests. The design of the gown and bathroom accessories were designed with the new logo and colors of the Anna Grand Hotel.

3.5 Door tag

DOOR TAG

‘‘DO NOT DISTURB’’, ‘‘PLEASE MAKE UP ROOM’’ tags provided for guests, to leave message to the hotel personel.

3.6 Card key holder

CARD KEY HOLDER

This is a slip in, faux leather card key holder provided for guests, to keep their key cards from any type of demaging. The holder was designed with the new logo and color variants.

3.7 Merchandise

MERCHANDISE

Vine bag, and premium notebook with the logo of Anna Grand. These merchandise items can be purcashed by guests staying at the Anna Grand Hotel.

3.8 Room aminity

ROOM AMINITY

Pillow cases designed with the new logo and color scheme.

Plates napkins and menu cards designed with the new logo and brand elements.

3.9 Restaurant elements

4.0 WEB APPLICATION

4.1 App

4.2 Website design

4.3 Icon set

4.1 Mobile application

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The photography of the applications should be suited to the mood of Anna Grand Hotel’s new brand identity. All these applications should have similar feelings with each other.

4.2 Website design

The website should also contain the same brand elements as other applications, using the new logo, and brand color scheme.

4.3 Icons design

Minimalistic, sophisticated icon set for indoor and outdoor usage.

BRAND BOOK