Marketing On a Dime: Five Creative Tactics to Get Your Company Noticed
Presented by Women Owned and Managed Enterprise Network, 2011
Marketing On a Dime: Five Creative Tactics to Get Your Company Noticed 1. Get Clear About Who You Work With Exercise: Is the person male/ female? Where do they live? How much money do they make? How old are they? Do they have children? Where do they shop? What do they read? What is their education level? What is their marital status? What do they want more than anything? What keeps them up at night worrying? What associations do they belong to? Where can you reach them in large numbers? Write out a clear description of the ideal client you want to work with.
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2. Get Clear About What You Do Step 1. Who do you work with? Be crystal clear about this. Don’t say I work with women say I work with single moms, women in their 60’s or African American women be as clear as possible. Step 2. What problem(s) do they have? Again be clear about what they are experiencing in their lives or business. For example: Women who are autistic children, women who are tired of dating men that don’t work. etc. Step 3. What results do they want? Once you know the problem they have you can then start dealing with the results they want to achieve. Step 4. What is unique about what you do? What do you really deliver at the end of the day? What does your competition do? Step 5. What can you promise a client who works with you? What result does your client get from working with you? Describe this in a single sentence. Step 6. Add a call to action! Tell them what to do next. Sign up for your ezine, workshop, ecourse, etc. Now put it all together: I work with (step 1) who struggle with (step 2) ad would like to (step 3). What separates me from (insert competition) is (step 4) and because of tat my clients receive (step 5) Would you like to know more? (step 6)
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3. Create Pull Marketing Materials What marketing materials are you currently using? How is it working for you? i.e. are you getting clients from your brochure, website etc.? Is there a call to action on your marketing material? 4. Marketing Plan and Distribution Do you have a marketing plan now? Do you have a social media marketing plan? Where are you marketing now? Do you have a strategy for your marketing? Have you thought about where you should be marketing and advertising? Do you have a landing page on your website? Can prospects get a free offer from you? Do you have a monthly e-newsletter?
5. Delegate, Outsource, Create Learn to let go and allow others to help you in your business. When you do this you can free yourself up to create more products and services. What do you have on your computer now that you could repackage and sell? Think about special reports or ebooks that you can create from articles you have written. Have you spoken somewhere or are you about to speak somewhere? Can you record it and sell it? Do you do webinars? Sell those? Get on Free Conference or Free Conference Call and record yourself and sell the mp3 or CD. Delegate the work to a VA ( virtual assistant) and have it transcribed to create an e-book. Bonus: Market your business in these places a well Facebook- create a page for your business Twitter- send out timely tweets about your services BlogTalkRadio- create your own radio show, Interview people who may be of interest to your customers Ustream- create your own online TV show Constant Contact/ Mailchimp- send out monthly email newsletters to your customers YouTube-create videos about your business explaining a process or use it as your FAQ page instead of plain text Business card- add your social media profiles and website to your card Email Signature-add your social media profiles and website to your email address
Voicemail- remind people to go to your website or to sign up for an event Elance.com- hire a virtual assistant to help you with your work.