inPAINT Magazine Oct/Nov 2015

Page 30

PROVEN PRO ADVICE

DECKED OUT THE INS AND OUTS OF DECK REFINISHING

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ON’T YOU LOVE BASEBALL-MOVIE ANALOGIES, especially if Kevin Costner has any role in it? “If you build it, they will come.”

BY JIM WILLIAMS

Many homeowners across the country are saying the same thing, and there are no bats or balls or gloves in sight. If we build it, people will come … to entertain, to relax, to enjoy. The next great American pastime is most likely already in millions of Americans’ backyards … and it comes in the form of an outdoor deck. Patio and deck construction is big business to the tune of $885 million in annual revenue, according to IBISWorld, an international market research firm. Up 2.6% since September 2014, it’s a trend driven by a slow but steady housing market recovery. There is no denying the popularity of decks. In recent years, they have become a haven for outdoor

entertaining and enjoyment as homeowners seek to extend their indoor living space outdoors, which is as much about lifestyle as it is expansion. And it’s this quality-of-life factor that is driving many homeowners to turn to the pros to bring new life to their aging decks. Embrace the differences The most consistent and obvious truth about deck projects is this: no two deck projects are alike. When considering any job, whether it’s refinishing a deck or building a new one, it’s important to manage your customers’ expectations, says Bill Gradisher, East Coast field technical services rep for PPG Architectural Coatings. Some factors in a new deck, says Gradisher, are things such as which side of the home the sun rises and sets on. “This will help determine the amount of sun exposure the deck will receive and, as a result, which type of stain is ultimately needed,” he says. Gradisher also says pros should take note of any awnings or pergolas that might hang over the deck, as well as expected foot traffic on the deck. “This will also


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