BY JIM WILLIAMS
CONSISTENCY, COVERAGE, AND LONG-TERM DURABILITY ARE KEY Glenn Targac doesn’zt believe in shortcuts or giving customers an inferior product. Owner of San Antonio-based Fix Your Home— a remodeling, repair and home-solutions business—Targac is all about quality and transparency with his customers. And using a premium coating is Job #1.
“ Usually, an upgrade in paint will result in a 10% or less increase in the cost of the total project.” —GLENN TARGAC, FIX YOUR HOME
“My goal is always to educate the customer to use the highest-quality paint their budget will support and aid them in making an informed decision after they fully understand the longterm benefits,” Targac said. Why premium? As any pro will tell you, it’s not always easy in a cost-conscious consumer market to make the case for spending more money. Targac understands customers’ price sensitivities, so he gives them options to consider. “I estimate the total cost of up to three quality levels of paint and show them the total price differences between them for their project. Then I explain the quality differences—and particularly the ease of cleaning, durability and fade resistance of higher-quality paints. At this point, I discuss paint ratings from tests performed by a leading consumer organization.” Cost vs. labor Targac also separates the labor from the material costs when quoting a job. “I also explain that a higher material cost today will result in not having to paint as often, thus saving considerable labor expense in the long term. Labor costs are always higher than paint costs. Usually, an upgrade in paint will result in a 10% or less increase in the cost of the total project. Higher-quality paint will save money in the long term and maximize the investment the customer is making in their home.” Chris Polidoro of Shoreline Painting & Drywall, Inc., a long-standing family owned and operated company that has been serving customers in Connecticut for more than 40 years, agrees.
Oct/Nov 2016 | inPAINT
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