73 10-Minute Business Success _____________________________
up with the idea, but it was a really good idea – to have a complete e-commerce script written. It already cost us 50 bucks each to have this script written – it was another member who's doing the programming, so we're getting that very inexpensively – and it'll have everything from affiliate programs, autoresponders, various e-commerce products, shopping carts, and all these different things built in. Now, with 80 people in it, it's very nearly certain that since each person only has 50 bucks in it, within two weeks, half of the group will be giving this thing away for free or close to it. Bob: Sure. Paul: And it only makes sense. It's a great package, costing next to nothing. It's a power bonus. Of course, as you know, software's becoming commoditized like that, so it's going to continue to happen with pretty much anything, except proprietary data and relationships. Now, while these guys are all fighting over who can give it away the cheapest, I'm having the programmer add some functionality. It'll probably cost me about $800, and these features will ride on things that are already in the script, but with completely different functions – things that nobody else in this market is doing at the moment. And these features will be useful all by themselves, so I can take it out to the corporate market to professionals – doctors, lawyers, dentists – people who don't ever need to run affiliate programs or sell digital products. This enables me, just based on how I write the sales letter, to go out and target literally dozens of markets that none of the other people in this group are even going to be looking at. Bob: That's amazing. Now, Paul, I've got to tell you. I have to contradict you a second. As I said in the opening, I love your ezine because you think differently than everybody else, but you made a statement earlier, "Well, this isn't particularly ingenious or clever," but it is. It's absolutely ingenious in its simplicity. I've used a similar approach. I developed a toy that I licensed to a big company by improving on an existing toy. They sold about $6 million of it. I developed a whole company
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