THE Concept
Welcome to RE/MAX London
MISSION STATEMENT ‘‘To become THE ESTATE AGENCY of choice by providing a professional business environment in which we are personally committed to establishing lifetime customer relationships through outstanding results.’’
Andrea Frigo Regional Director
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Peggy Su Regional Director
RE/MAX. The most successful real estate franchise in the world* Since its founding in 1973 RE/MAX has grown steadily. Today RE/MAX has over 90,000 agents worldwide, in over 90 countries and handles millions of property transactions. In Europe RE/MAX has more than 11,000 agents operating from over 1,500 offices. RE/MAX keeps growing and growing.
RE/MAX offers entrepreneurial individuals and property agents the opportunity to be part of the world‘s most successful real estate network. Both experienced property agents and motivated professionals looking for a career change are welcome. We look at two critical factors: your personality and your will to succeed. As a RE/MAX Office Owner you manage a team of well trained and entrepreneurial self-employed agents. As a RE/MAX Sales Associate you work closely with like-minded professionals with the support of a highly efficient back office system. Whether an Office Owner or a Sales Associate you will be supported by experienced trainers, coaches, business development consultants and office colleagues. By leveraging the support systems and the know-how you can quickly achieve high income levels. What does RE/MAX provide to Office Owners? •
The use of the world famous brand
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A network with more than 90,000 colleagues
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A proven and successful business model
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A first in class training system
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An advanced IT platform
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Exclusive access to national and global websites
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Effective marketing and PR concepts
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A sound investment and business planning process
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Joint events and convention
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Continuous support by competent business development consultants
This brochure was created with the purpose of presenting the RE/MAX concept and to set out the reasons why RE/MAX could transform your future as an entrepreneur. The choice is yours. We wish you a lot of fun reading. Sincerely,
Andrea Frigo Regional Director RE/MAX London
* According to the 2011 Franchise Times survey of the top 200 franchise systems worldwide
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The RE/MAX Concept The RE/MAX concept was designed to boost the efforts of office owners and agents to realize an outstanding performance in a constantly changing and highly competitive market environment. It provides tools, support and services to master core disciplines of the property market: • Marketing & PR • Brand • Technology • Network • Education & Training • Support & Services • Sales System
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The Brand
A brand experience – All over the world
RE/MAX is recognised as the No. 1 brand worldwide regarding property transactions. RE/MAX sets standards for the industry for over 39 years. A strong brand that contributes to the success of its network partners. The Brand benefits: • The Value of the brand – a listing tool which pays directly in to your business. As the well-known top performer in property, the brand provides you with an advance of trust. Trust is a key contributing Factor in the decision making process, in appointing an agent. • Positioning – As a RE/MAX broker or sales associate you become a part of the most efficient network of property professionals. • Behaviour and Image – The RE/MAX Code of Ethics serves as the foundation of an image as the most ethical, skilled, professional, experienced and successful property organisation. • Opportunities – Two different brand images for residential and an additional brand image for commercial property ables brokers and agents to create the tailored brand appearance according to their local market conditions.
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Why quote on eduction?
Why quote on education?
“Our RE/MAX educational systems are the best in the world.“ At RE/MAX your success has no limits but your own ability, determination and hard work. There are absolutely no restrictions and you have the freedom to develop your full business potential. Becoming a successful entrepreneur not only earns you respect from your industry peers, it also generates the intense internal pride
Konstantinos Kolovos Broker/Owner Greece
that comes from being independent and making it your own way! Join the RE/MAX family in Europe today!
“I have the freedom to organise my time and to decide which level I want to reach.” As a RE/MAX Associate, you are free to be creative with unlimited promotions and advertising to determine how to best invest in your individual business set up. So be innovative - RE/MAX Sales Associates are groundbreakers!
Lydia Massari Sales Associate Italy 6
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Marketing & PR
Marketing is a core discipline in the property industry. The foundation of professional brand development is communication. As a full service Franchise Provider, we provide Brokers and Agents with a
wide range of tools and approaches to market their operations. A major goal that connects all RE/MAX operations - to increase the value of the RE/MAX brand. Locally and Globally.
The Marketing and PR benefits: • Corporate Design and Corporate Identity. The strength of a brand is strongly supported by its recognition value. Styleguides from office fitting to businesscard layout, give the market appearance a professional look and uniformity throughout the network. • Marketing Campaigns – European, Regional and local Marketing-Campaigns support the strengthening of your individual operation by reinforcing the presence and the power of the RE/MAX brand. • Individual Marketing – Personalise many available templates in order to promote yourself in your local market using the RE/MAX design centre. Available to both brothers and agents. • Events – Outstanding performers deserve outstanding opportunities. Special Marketing and PR Events are a common exercise at RE/MAX Europe. We celebrate the success of our top brokers and agents, as we consider them as the most important asset of the RE/MAX network.
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Education & Training
1st class education for 1st class brokers and agents
Since 1973 RE/MAX provides top-notch education to brokers and agents. To ensure an outstanding service towards our clients, RE/MAX provides both – a predefined career path for brokers and agents and the opportunity for an Training and Education benefits: • Career path for Brokers – the education program for brokers is tailored to the specific challenges of leading a property operation. It includes training and coaching for Financial Management, Leadership and Recruitment strategies. • Career path for Agents – the education for Agents is more emphasized on the sales role. From specific sales trainings and coachings, an agent mentoring program, career planning seminars to specials from industry celebrities, as for instance the exclusive SALES POWER seminar presented by Tom Ferry, the top coach from the property industry in northern America. • Education & Training Specials – our brokers and agents are facing rapidly changing market environments. This demanding situation requires for the ability to break out from comfort zones and a high level of creativity. RE/MAX Europe provides the network with benchmarks and best practices from professional speakers from all over the world.
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individual development of skills and competencies 24 hours a day and 7 days a week. As well of this, RE/MAX facilitates special events with international top speakers from the Property Industry.
Tom Ferry
“We receive a lot of special trainings, for example on branding and how to market ourselves.� At RE/MAX you run your business independently, but you are never alone in daily operations or in long-term business planning. You are always backed by RE/MAX’s strong network in Europe, benefiting from support in training, referrals, marketing, technology and
Martina Meister Sales Associate Spain
administration. This enables you to reach your full potential by concentrating on what you do best.
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“When I joined RE/MAX everything started to flow.� The Regional Owners and Directors guide their Broker/Owners the backbone of the global growth - in supporting and motivating their Sales Associates. The Broker/Owners provide opportunities and business planning and in turn, Sales Associates concentrate on relaying those maximum services to their end customers.
Alfonso Lacruz Sales Associate Spain
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Technology
Cutting edge technology platforms for brokers and sales associates
Technology is the basis for a professional performance in the property industry. Speed and a high level service are main two key reasons, why customers chose to work with our property professionals. Cutting edge technology solutions for
brokers and agents - it is all set-up to create a strong infrastructure for our brokers and agents businesses. E-Mailing, recruiting platforms and the supported use of social media platforms go without saying in this powerful package.
The Technology benefits: • Broker Software – Functioning broker software is a must for successful brokers and agents. As a multi listing tool, this amazing technology increases your productivity and quality in terms of buyer and seller services and manages your referrals and contacts. • Web presence – RE/MAX are proud to be the first & only property business to have a global portal precence proof of our commitment to continuously push. Boundaries for the benefit of our brokers and our sales associates. • Recruiting platform – Recruiting is key to growth in the real estate industry. Online recruiting platforms provide brokers with a platform to recruit new agents online.
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Network
RE/MAX - the home of top performing entrepreneurs
Cooperation is one of the most appreciated words within RE/MAX. We believe in perpetual cooperation as a major source for an increase and the development of business. What makes us so strong at RE/MAX is our culture and philosophy of constant exchange. A worldwide
The network benefits: • Referrals – The referral platform at RE/MAX gives access to more than 90,000 professionals from the RE/MAX network worldwide. This tool provides brokers and agents with the chance to generate additional business across the local, national and international network. • Events and Conventions – International conventions, regional meetings and events, Broker and Agent tailored meetings and Award-Nights. There are unlimited chances to meet, exchange and generate personal and business opportunities for all RE/MAX brokers and agents.
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referral system and the large amount of events and conventions for exchange purposes are available for brokers and agents to develop both – their business expertise and their network of professional business fellows.
Worldwide:
5 Continents 91 Countries 6,300 independently owned offices 90,000 sales associates globally 40th Anniversary in 2013 Europe:
33 Countries 17 Language Areas 1,500 independently owned and operated offices 11,000 sales associates
“I have never seen such a willingness to share experiences.” The basic idea Dave and Gail Liniger, started in 1973 is still the vision pursued by RE/MAX all across the globe: “Improve the working environment and the income potential of Sales Associates as well as their professional service level - and their chances of success will also increase.” This always keeps the end-consumer in
Dario Castiglia Regional Director Italy
focus and is known as the “RE/MAX Culture of Professionalism”.
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“The investment is relatively very low for something which can give you such a high return.” The “Everybody Wins” strategy both closes the winning circle and opens the door to constant growth, from which everyone benefits. In an environment where everybody focuses on their specific tasks and goals, they can also fully rely on the others to fulfill their part – Regional Directors drive
Bernard Raskin Regional Director Israel
market growth, Broker/Owners lead their group and Sales Associates provide top notch services to end-customers who rely on professional guidance in every property decision.
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Support & Services
Setting standards in the property industry for more than 39 years
The ongoing development of all independently owned businesses throughout the RE/MAX network is essential to a successful and sustainable performance. One of the core competencies of RE/MAX as a whole is its consequent approach to leadership towards its franchisees and
the market. This approach defines itself by supporting the regional leadership, brokers and agents. Its emphasis - to create an environment which enables top performers to reach their highest level of productivity.
The support & Services benefits: • Leadership & Development – Specific business and leadership Coaching and Consulting is provided directly from RE/ MAX Europe to the Regional Directors and Brokers, whilst Regional Directors and Brokers provide coaching and consultation to their agents. As a highlight, Brokers and Agents have access to an online leadership & development platform, which contains tools and training contents with the focus on property sales and lettings.
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Sales Systems Sales Power for real estate Brokers and Agents
The property industry is Sales Business. RE/MAX deals with dreams and emotions of franchisees and clients. To make these dreams come true, it requires a consequent and professional approach to property sales. This is the guarantee for the The Sales System benefits: • Sales System - RE/MAX Europe provides the opportunity for brokers and agents to make use of a professional online tool which were created by our sales associates for our sales associates. Making it an extremely relevant system to fit the way we work and the industry we work in. This integrated Marketing and Sales system allows the brokers and agents to concentrate on what they can do best – make the dreams of RE/MAX clients - buyers and sellers, come true.
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success of RE/MAX brokers and agents and it is the guarantee for an outstanding service quality and the RE/MAX goal – to always deliver the best possible customer experience.
“I’m always there for my agents. I listen to them a lot and give them all the tools they need.” This environment of a professional culture is the best premise for realizing the RE/MAX concept of “being in business for yourself, but not by yourself” in which everyone has their own part to focus on and be successful in: Regional Directors guide Broker/Owners in
Evie Romaidis Broker/Owner Portugal
recruiting, retaining and supporting Sales Associates. Broker/Owners motivate their Sales Associates and provide them with support for any property endeavors.
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Profile and Role of a Broker / Owner The RE/MAX Role Model
RE/MAX Broker / Owner always play a key role in the Success History of the organisation. The daily core tasks demand a set off individual skills, competencies and experience. The
RE/MAX concept was assembled to support already existing expertise and to precisely develop skills and competencies according to the Role and Profile of a Broker / Owner where needed.
Profile of a Broker / Owner •
Entrepreneur
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Strong attitude – Winner Mentality
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Leadership and Coaching attitude
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High level of discipline
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High level of commitment
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Communicator & Networker
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Quick Implementer
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Keen on working with a sales-team
• The RE/MAX role model – RE/MAX Broker / Owner are always the first impression and the first sales argument towards agents, clients and their society
• Regional Networker and Cooperator – connecting to your society and key players in the market is one of the main business generators in properties. • Lister and Seller • Rainmaker – the RE/MAX Broker / Owner is generating business opportunities for the sales team and the operation as a whole. • Manager and Implementer – The implementation of the RE/MAX concept and the ongoing Management of the operation. • Agent recruiter – Recruiting Agents is a major priority for Broker / Owners as it is the key for business growth.
• Leader and Motivator – Leading, coaching and developing a team of individual sales agents is essential for a sustainable development of the operation.
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If you want to make the difference, join us today! Contact us at fs@remax.co.uk
RE/MAX London 85 Rochester Row, London SW1P 1LJ Office: +44 (0)20 3142 7288 Fax: +44 (0)20 7931 7335 www.remax.co.uk
Each office independently owned and operated.