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RE/MAX VS. THE INDUSTRY
“The resources and systems offered by RE/MAX are instrumental in helping me grow my business.”
You don’t have to just take our word for it. Major industry surveys and reports reach the same conclusion: RE/MAX is home to the most productive offices and agents in the industry.
Jennifer Laughton RE/MAX Prosperity Realty Phoenix, Arizona
RE/MAX dominates industry surveys – such as the REAL Trends 500 and RISMedia Power Broker Report – measuring the productivity of agents at the top brokerages. Additionally, in network-to-network comparisons, RE/MAX blows away the competition in the two most meaningful measurements: total number of transaction sides, and average transaction sides per agent.
JOIN THE MOST PRODUCTIVE
TEAM IN REAL ESTATE.
HIGHEST OVERALL SATISFACTION FOR HOME SELLERS AND HOME BUYERS AMONG NATIONAL FULL SERVICE REAL ESTATE FIRMS
Nobody in the world sells more real estate than RE/MAX. The RE/MAX model serves top-producing agents, and those who aspire to be. At RE/MAX, performance inspires performance, and creates a high-energy, winning office environment.
RE/MAX received the highest numerical score among full service real estate firms for home sellers and home buyers in the proprietary J.D. Power and Associates 2011 Home Buyer/Seller StudySM. Study based on 3,861 total evaluations measuring 8 firms and measures opinions of individuals who bought a home between March 2010 and April 2011. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2011. Your experiences may vary. Visit jdpower.com
Why would you choose to be with someone else, when you can join the best? 13.1
There are a number of reasons why RE/MAX agents outperform other agents. Here are a few: • An agent-focused philosophy • High-commission concept – keep more of what you earn • The most recognized brand in real estate • Extensive services, training and technology
• A high-energy, productive environment • A vast support system • Free and effective lead generation • Premier quality service • Personal control over your business
AVERAGE U.S. TRANSACTION SIDES PER AGENT 7.1
Coldwell Banker
6.3
ERA
6.2
5.4
Prudential Century 21
WHERE DO YOU® WANT TO BE? 5.1
This chart of national franchise organizations is based upon 2010 data each organization provided to either REAL Trends, Inc., a leading industry analyst, or to the United States Securities and Exchange Commission on Form 10-K Annual report for 2010. Prudential data is based on REAL Trends estimates.
Keller Williams
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COMBINE YOUR STRENGTHS WITH OURS RE/MAX offers you the training, tools and support to help you take your productivity to the next level. At the same time, you remain in control and enjoy the independence to conduct your operations as you see fit. The flexibility of the RE/MAX model puts you in prime position to reach your full potential in real estate.
“The RE/MAX brand makes a powerful statement about the professionalism and expertise I can offer clients.” Ed Viselli RE/MAX Preferred Realty Windsor, Ontario
INSTANT RECOGNITION. INSTANT CREDIBILITY. Want to make a real impression among potential clients? Try placing the RE/MAX Balloon logo next to your name.
THE RE/MAX APPROACH Our top priority is you. Your goals are our goals. That’s why we offer essential support and services to help you establish a successful real estate operation.
When you attach the most recognized brand in real estate to your business, you establish an immediate connection with consumers. The RE/MAX brand enhances your already-established credibility and market influence – which helps you grow your business.
Make your next career step the best one you’ve ever made. Let RE/MAX help you achieve your personal and professional goals.
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ADVERTISING THAT DRIVES BUSINESS
“The technology and support at RE/MAX help me better serve my existing clients, while RE/MAX referral and lead systems help me connect with new ones.”
Through the years, billions of dollars have been invested in promoting the RE/MAX brand.
Barry Gates RE/MAX Professionals Lawton, Oklahoma
Consumers learn about the value of RE/MAX, and you, through extensive ad campaigns. TV, radio, print, outdoor and online. Your RE/MAX ads are everywhere. These ads build brand awareness and tout the benefits of working with you, a RE/MAX agent. Additionally, the RE/MAX ad campaigns serve another, yet equally important purpose: Every RE/MAX ad drives consumers to your listings at remax.com®. On average, remax.com delivers more than 4,000 leads to RE/MAX Associates every day, with no referral fees.
U.S. TV SHARE OF VOICE Adults 25-54/1-4Q 2010 Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized
ERA Century 21 0% 0% Prudential 0%
At RE/MAX, high-quality leads and referrals continually come your way. Recently, RE/MAX surpassed the milestone of 10 million leads delivered to RE/MAX agents via LeadStreet®, a proprietary system that leverages consumer visits to remax.com. Additionally, RE/MAX has partnered with national lenders to develop programs such as the Proactive Short Sale and the Right Party Contact programs, which introduce families facing foreclosure to a RE/MAX agent who can help with alternatives. For RE/MAX agents, it’s a free referral opportunity. For a homeowner, it’s a solution. And it’s happening because RE/MAX is positioned as the go-to sales force in the distressed property arena.
Keller Williams 0%
Coldwell Banker 41%
LEADING THE WAY WITH LEADS
59%
RE/MAX percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys.
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THE PROPERTIES MAY BE DISTRESSED. “RE/MAX University gives me the training I need, at my convenience. It’s great to be able to earn a designation in the comfort of your home.”
YOU DON’T HAVE TO BE. In today’s market, distressed property expertise is critical for your success – the average income for RE/MAX CDPE designees is $15,000 more than the network’s overall average.
Anne Marie Faulkner RE/MAX Equity Group Beaverton, Oregon
And for RE/MAX agents in particular, distressed property training opens the door for even more business. Through the Proactive Short Sale program, RE/MAX Affiliates with CDPE, SFR or Five Star training are first in line to receive leads for tens of thousands of distressed properties.
LEARN MORE TO EARN MORE.
RE/MAX University provides the distressed property training you need. As with other RU courses, it’s all available on demand through a variety of platforms.
You want the best training, and you want it at your convenience. Through RE/MAX University®, you receive education from the industry’s top experts, covering nearly every facet of real estate productivity.
More than 30,000 real estate agents have earned their CDPE Designation.
...MORE THAN 42% ARE
More than 1,000 on-demand courses are available when and where you want them – online, on television or on your mobile device. It’s all offered through the latest highspeed distribution network.
*
Whether you are looking for motivation, education, or information, RE/MAX University delivers. Keller Williams
Coldwell Banker
Prudential
Century 21
*As of May 31, 2011. CDPE and the CDPE logo are registered trademarks of the Distressed Property Institute, LLC.
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AT YOUR SERVICE: TECH, TOOLS AND SUPPORT
RE/MAX WORKING FOR YOU
RE/MAX remains on the forefront of technology, with the latest tools and support systems.
RE/MAX is in the trenches, working alongside industry leaders and Washington D.C. policymakers to positively impact the real estate industry.
It’s all designed to help support your business and generate more income for you.
Recently, RE/MAX met with members of congress to help craft policy that streamlines the short sale process, to benefit consumers and agents alike. And working with major lenders, we’ve initiated programs that give owners of distressed properties more options for exiting their situation, while providing RE/MAX agents first priority on tens of thousands of resulting leads.
“The value of RE/MAX is undeniable. The tools and resources at RE/MAX enable me to provide top-notch service to my clients. At the same time, I enjoy the freedom to make the key decisions to best run my business.” Patrick Meehan Jr. RE/MAX at Barnegat Bay Forked River, New Jersey
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REMAX.COM® The RE/MAX consumer website is among the most visited sites in the real estate industry. Leads generated from remax.com are delivered to RE/MAX agents.
RE/MAX MAINSTREET®
RE/MAX WEB ROSTER
RE/MAX DESIGN CENTER
The RE/MAX intranet site at remax.net offers countless services, tools and resources for growing your business.
Allows direct referrals between nearly 90,000 agents around the world.
It’s like your own personal ad agency. The RE/MAX Design Center offers more than 2,000 templates for listing presentations, web videos, and more.
RE/MAX TRAINING AND SUPPORT
RE/MAX ONLINE ADVERTISING KIT
RE/MAX SOCIAL NETWORKING
RE/MAX technology trainers offer regular webinars and online training programs, in addition to live classroom sessions.
Customize RE/MAX TV, radio, print and online ads with your personal message.
RE/MAX on Facebook, YouTube, Twitter and elsewhere on the web keeps you updated on the latest news and information.
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RE/MAX COMMERCIAL : ®
“The RE/MAX Collection helps my luxury homes stand apart. The logo is classy, and clients notice the difference.”
YOUR GLOBAL NETWORK
Lori McGuire RE/MAX Select One Dana Point, California
With thousands of clients served and billions of dollars in transactions, RE/MAX Commercial is among National Real Estate Investor Magazine’s Top 25 Commercial Brokerage Networks. The comprehensive training, tools and resources provide you with the foundation to build a successful business. With RE/MAX Commercial, you enjoy benefits including: • A global referral network of nearly 90,000 agents • The RE/MAX Maximum Commission Concept, which ensures that you keep more of what you earn
THE RE/MAX COLLECTION
®
• Hands-on corporate support, combined with extensive business-building tools, resources and training • Association with the most recognized name in real estate
Additionally, the entrepreneurial-based model of RE/MAX Commercial places the control of your business where it should be – with you, the commercial expert in your market.
RE/MAX COMMERCIAL – A SNAPSHOT More than 400 commercial offices and divisions More than 3,000 commercial professionals in 42 countries More than $70 billion in commercial volume since 2003
“The RE/MAX Commercial model makes a substantial difference in my business. The big commercial companies cannot touch the services and compensation modeled at RE/MAX Commercial.”
Fine Homes & Luxury Properties Fine Homes & Luxury Properties
The RE/MAX Collection builds on RE/MAX brand recognition while offering specialized and customized resources designed specifically for buyers and sellers of fine homes and luxury properties. The distinctive signage and advertising materials of The RE/MAX Collection set luxury properties apart. Ad programs with global publications can help promote these properties to millions of qualified customers. Any RE/MAX agent who lists a property that qualifies for The RE/MAX Collection is able to take full advantage of the program and the marketing materials. Through RE/MAX University, RE/MAX agents can receive training specifically for the luxury market, including education credits toward the Certified Luxury Home Marketing Specialist (CLHMS) designation.
Mark Hulsey RE/MAX Results – Commercial Division
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FIND YOUR NICHE RE/MAX partnerships provide RE/MAX offices and agents with an even broader set of resources to drive leads.
GLOBALIZE YOUR BUSINESS When you join RE/MAX, you become part of a worldwide sales force of nearly 90,000 agents in over 80 countries. You tap into a global referral network and enjoy the benefits of one of the planet’s most powerful real estate brands.
THE RE/MAX GLOBAL NETWORK VASTLY EXTENDS YOUR PERSONAL REACH. YOU BENEFIT FROM:
From charity involvement to sponsorships, these relationships help you further connect with customers in your community.
CHILDREN’S MIRACLE ® NETWORK HOSPITALS RE/MAX agents have donated more than $100 million to CMN Hospitals, supporting 170 hospitals. RE/MAX is the exclusive real estate sponsor.
• International Web presence – No matter where in the world you’re located, consumers can find you and your listings through remax.com and global.remax.com.
RE/MAX GREEN The RE/MAX Green program helps agents attract and assist buyers and sellers who value homes that are energy-efficient and environmentally friendly.
Green
• International Referral System – You can select the perfect Associates for your referrals through the RE/MAX Web Roster. • G lobal Educational Opportunities – Sharpen your international real estate skills and take advantage of the globalization of real estate through RE/MAX University courses.
“The RE/MAX brand gives me instant credibility among clients around the world. Also, I have access to training, technology and resources that other real estate companies can’t match.”
RE/MAX WORLD LONG DRIVE CHAMPIONSHIP
SUSAN G. KOMEN FOR THE CURE®
RE/MAX is the title sponsor for the RE/MAX World Long Drive Championship – golf’s premier power event – which is broadcast around the world on ESPN.
RE/MAX is a national sponsor of the Susan G. Komen Race for the Cure, and RE/MAX agents have raised millions of dollars for the cause.
The exposure reinforces the winning image of RE/MAX to millions of consumers.
Cristiane Souza RE/MAX Premier Rio de Janeiro, Brazil
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Make your move today. JoinREMAX.com (800) 525-7452
© 2011 RE/MAX, LLC. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. Each RE/MAX® office is independently owned and operated. remax.com® 110434