CUTTING EDGE TECHNOLOGY EXPERIENCE TEAM WORK
TOP-NOTCH TRAINING GAIN KNOWLEDGE
CREATE
ACHIEVE GOALS
GENERAL RESOURCES, EDUCATION AND TOOLS
WORK WITH PROFESSIONALS
BUILD YOUR COMMUNITY LASTING IMPRESSIONS
IDEAS
List two items from each section that you want to implement
Technology:
1.
2. Marketing:
1.
2. Community 1. 2. Education: 1.
2. Core Services: 1.
2.
List three things that you can do to market your business without any cost 1. 2. 3.
In order of priority list three services you need to learn more about 1. 2. 3.
Save a password once and it ’s instantly available on all of your devices
1.Install the extension on your browser for saving and accessing your passwords.
2.Make a strong master password.
3.Explore your LastPass password manager vault.
Username
Password
RE/MAX BombBomb Social
RE/MAX MegaphoneRE/MAX Perks at Work
RE/MAX S ckersRE/MAX Booj
RE/MAX PhotofyRE/MAX Collec on
GMAIL.COM
Username
Password
RE/MAX Profile
Username
Password
REALTOR.COM
Username
Password
RPR -REALTOR Property Resource
Username
Password
Zillow
Username
Password
COMPANY PROVIDED ACCOUNTS
Breakthrough Broker
Username
Password
CINCH Home Warranty Marketopia
Username
Password
Deposit Link
Username
Password
Lis ngs 2 Leads (GF & WG only)
Username
Password
RCEXTRA.COM
Username
Password
Tes monial Tree
Username
Password
YAPMO/Konverse
Username
Password
FaceBook Business Page
FaceBook Pixel
Username
Password
Instagram Username
Password
Username
Password
Twi er
Username
Password
Yelp
Username
Password YouTube
Username
Password
CVRMLS
MLS -Builders Update
Username
Password
MLS -eProperty Watch
Username
Password
PAID ACCOUNTS
KVCore
Username
Password
VoicePad
Username
Password
CloudCMA
Username
Password
ForeWarn
Username
Password
From Your Friends
Username
Password Home Ac ons
Username
Password
COMING SOON Agent Metrics
Username Password Updater
Username
Password Other
Username
Password REALTOR–NAR
Back At You (formerly—Lumentus Social)
Username
Password
OpCity
Username
Password
Username Password REALTOR–VAR
Username Password REALTOR–RAR
Username
Password
This agent -to-agent referral system will help you a ract business from other agents
The more informa on you provide, the be er your chance of being no ced!
Go to www.remax.com, click on RE/MAX Affiliate Log In (very bo om of the page)
Login using your remax.net username and password. We cannot see the password or give to you. If you have forgo en you will need to click “Forgot Password”
Click on these 3 bars
Click on your name, this brings up the various menus to change informa on in your profile, click edit profile to change/add contact informa on
Name & Designa ons:
Edit your Name, Nickname, and Designa ons here
Address: Any edits must be done via email through ecare@remax.com
Phone, Email, Web/Social Media: Edit and set primary Phone Numbers, Websites, and Social Media sites
Opt In/Out: We recommend leaving the Integra on Controls and Publishing checkboxes unchecked. Checking these boxes removes your informa on from these systems
By default, you will receive a paper invoice for your annual dues. Go paperless by selec ng the Paperless Op on for Invoices checkbox.
Demographics:
Edit your Birthdate, Job Title, Gender, Race, First Year Licensed, and the Languages you speak
Personal Profile: Edit Hobbies, Civic Ac vi es, and Community Awards. Community Awards may include any non-RE/MAX award
Educa on Background:
Share your alma mater
Photo & Biography: Upload your professional photo!
The public sees this!
Make a great First Impression
Why do I want it?
Great blogs with stuff you need to know:
A real estate agent ’ s playbook for creating Facebook lead ads
Farming tactics -steps to analyze a given neighborhood
Best Apps for agents boost your marketing firepower
Creative ways to generate listings
Open House tips
Exclusive access to analy cs and custom branded repor ng tools that can be printed, emailed or texted from anywhere at any me.
Check out the blogs online for ways that other agents use this resource! h p://blog.narrpr.com/agents/what-is-rpr/
What do I have to do?
You will need your NRDS number. This is on your NAR membership card or the address label of your monthly REALTOR® magazine OR go to h ps://login.connect.realtor/#!/forgotmember Go to h ps://www.narrpr.com/
Click “create a new account“
Maps you can really use, and data to back them up.
School a endance zones, FEMA flood maps, demographic informa on, thema c maps, heat maps and more are available in RPR®.
A free profile gives you top placement as the lis ng agent on your ac ve lis ngs and a single point for profile and account management.
Your profile will be faster to update, your adver sing simpler to manage and your ROI easier to track. It ’s prime exposure on the largest online real estate network for zero dollars.
Zillow is the leading real estate marketplac e on the internet. A great Zillow agent profile is essen al for capturing leads while thousands of poten al customers search in your area. Effec ve profiles are compelling, have wonderful reviews, and include a call to ac on. We’ll show you how to create a great Zillow agent profile and close more deals.
You will need to create an account on Zillow h ps://www.zillow.com/agent-resources/blog/create-a-free-agent-profile/
Click on My Zillow Profile
Edit
Agent Name Agent Name
Your Bio and writeup here.
Your name here
Customize the look of the portal links you send your clients
Your Photo and contact informa on.
1.Click “My Matrix”
2.Click “My Informa on”
3.Click “Header & Footer”
4.Click “Select a different banner image/theme ” choose one from the list offered
5.Upload your photo
6.Click “Yes, I want a Print Footer” choose different colors if you wish
7.Click “Save”
1.
2.
3.
4.
5.
6.
Why
Automa c pos ng service to your social media pla orms (however, if in addi on to the provided content, you want to post something yourself, you s ll can!)
Provide your social media audience with relevant industry, local and lifestyle news and have the ability to examine your ROI
Increase engagement and create interac ons that generate business
What
See Mark—we have a company discount
Community happenings and events
Local news
Brand or company updates
Real estate news
Household ps and tricks
Lis ngs
Self-promo on
WE’VE GOT WHAT YOU NEED! AUTOMATED MARKETING THAT SAVES TIME & KEEPS YOU TOP-OF-MIND
ListSource helps build highly targeted local or na onal marke ng prospect lists with fresh price, property and homeowner informa on. Use property, homeowner and demographic –based leads from more than 134 million households to speak directly to the audience that you are interested in. These lists do not provide emails or phone numbers. The cost for the list is es mated at 34 to 42 cents per name.
1.Search Proper es—explore millions of homes to create precise marke ng and prospect lists
2.Find Homeowners—Access the precise homeowner informa on you need
3.Generate Leads—Create your custom direct marke ng prospect lists
1.Get complete and unlimited access to run prospect lists before purchasing and downloading
2.Save your favorite search parameters for faster list crea on
3.Saved parameters and purchased lists are stored for 90 days
Curbside Lead Genera on—Homebuyers can access the mobile website by scanning the QR code or tex ng 804.377.0777. They will be taken directly to the RE/MAX Commonwealth property search app and given details about the property. The client can then be transferred directly to you! Even if they are not transferred to you, VoicePad captures the name and number of anyone who inquires about your property and sends it immediately to you!
Branded to You!
Available to clients 24 hours a day, 7 days a week
Great op on to discuss at Lis ng Presenta ons, show your prospec ve client that you work hard to market their property.
Your clients can share the tours
Get your “Key Word” to send to clients
You will be able to edit your personal contact informa on to decide how lead no fica ons reach you.
Set up Social Media access to facilitate pos ngs on your lis ngs to Facebook, Twi er, Google+ and Craigslist.
Invite your clients.
Use at Open Houses.
Go to Voicepad.com
Navigate to the Marke ng Toolkit
Set up the YouTube connec on, first, in the social media op ons.
Google sign on will appear, log in
Use email/username associated with your Google account
Set up a YouTube channel
Post your tour to your YouTube channel. This will take about 5 to 10 minutes.
Below the video, on YouTube you will also find a link to the property detail page for the tour property on your Mobile Site
A slide sorter is featured where you can replace or move photos around as desired
$8
It’s a great way to send documents to clients. Fantas c magazine quality look, pages “flip” as if you were turning them by hand!
Email your marke ng department, request a flipping book (Joomag) and a ach your .pdf document to the email. They will convert the document into a link.
Make sure you enable FLASH when you get your first issue!
Use for property brochures, lis ng, buyer and marke ng presenta ons and promo onal marke ng using any PDF file we create.
Look for Invite to Breakthrough Broker in your email (the office code is remaxcommonwealth)
Log in, choose the piece you would like to create!
Video & Photography
Contact Management
Email Marke ng
How-To Series
Product Reviews
Open House Strategy
Working with Referrals
Prospec ng Best Prac ces
Online Lead Genera on
Flyers & Brochures
Postcards
Door Hangers
Open House Items
Social Media Graphics
Lis ng & Buyer Presenta ons
Infographics/Videos
Newsle er Template
Le ers/Le erheads
Self-Promo onal Brochures
Spanish Marke ng Materials
Helpful Documents
Business Cards
Social Media Management
Blog Content for REALTORS
Social Media Planning
Marke ng Made Easy
How-To Series
Produc vity
Mo va on
On Demand Webinars
Expert Interviews
Sales
Book Reviews
Book Recommenda ons
Best Prac ces
Real Estate Business Planning
New Agent Tools
Real Estate Accoun ng
Checklists
Why do I want it?
Automated Property Marke ng, Referral & Lead Genera on
Every Tool Generates Leads & Referrals
While Marke ng Your Lis ngs!
What do I have to do?
Ask marke ng to register you
One-Click CMAs
Easy way to create reports that help you write more offers and win more lis ngs.
Unlimited usage for CMA, Buyer, Expired and FSBO presenta ons
Has link available for “Home Value”
Will pull reviews from Zillow into the presenta on
This presenta on also uses our custom pages
Get the link to subscribe from the Marke ng Department
Customizable, branded email newsle er sent automa cally to YOUR contacts
Unlimited emails and contacts!
Not much! They will build, collate, or import your database
They will design the newsle er, write the content, launch the newsle er and track your “open” results
Why do I want it?
Personalized postcard with a FREE OFFERor DISCOUNT at a local restaurant, venue or merchant sent to YOUR SPHERE.
What do I have to do?
Go to fromyourfriends.com and click the subscribe bu on.
Upload your contacts. You can update, add to or export your database at any me.
You can view the current offers
by clicking the “Richmond VA” logo.
Automate your customer surveys, tes monial marke ng and 3rd party reviews
Get your login and password from marke ng staff!
High quality photo edi ng, virtual staging, floor plan redraws, renders and virtual renova on
What do I have to do?
Go to boxbrownie.com
Someof their services:
Item removal$4 -8
Virtual Renova on from $24
Virtual Staging$48
Adding Dusk Sky$4
Floor Plan Redrawsfrom $24
Portrait Retouching$4
Rendersfrom $280
It’s a touch to your clients—branded to YOU!
This program sends emails to you and your clients o ffering local and na onal discounts both in-store and online
Keep your name (and face!) in front of your clients and show them you value their business
You can earn points when your clients make a purchase
Upload your photo and contact informa on
Upload your client list
Just a few of the great deals you and your clients will see!
Instruc ons:
1.Go to www.remax.net, this brings up Max/ Center, Login: this is your remax.net email address
2.Click Apps on the le panel
3.Click Shop RE/MAX
4.Click Apparel & Promo onal Items
5.Click RE/MAX Rewards Perks At Work
6.Click “To Learn More’
7.Click “My data is already added to Perks at Work” -follow instruc ons to get registered
Upload Contacts:
1.Click “Invites”
2.Click “Import Contacts”
3.Choose method “Single Invite” or “Mul ple Invites”
Single Invite: Enter First and Last Name and Email Address
Mul ple Invite: Click on the source document where your contacts reside and follow the on screen direc ons
Make iphone messages more fun, crea ve and memorable with emojis that are REMAX branded.
1.Go to App Store on Iphone, download the REMAX s cker App.
2.Create a message and click the bar at the bo om to get other images and choose the REMAX balloon.
When interac ng with your network, every point of communica on is key –and standing out from the crowd is important.
You can add RE/MAX branded digital s ckers to your texts and social media stories to remind consumers that when they work with a RE/MAX agent (you!), they’re working with the best.
The RE/MAX S cker Pack is available for FREE to make your communica ons even more fun, unique and RE/MAX. Whether you’re tex ng homebuyers a new lis ng or showing off a recently sold home on Instagram Stories, you have RE/MAX S ckers to add some extra personality.
You’ve got the hustle, the experience and the know-how. Now you can have a personalized commercial that proudly displays them. In just 4 easy steps, create a custom video that’s perfect for sharing on social media.
Photofy + RE/MAXempowers you to quickly and easily create professional graphics for any business need. The graphics within Photofy are designed to facilitat e, inspire and support how you deliver value to your clients and prospects.
Ask Karen or the marke ng department for an invita on to the RE/MAX special offer.
If the property qualifies at a list price of more than two mes the average sold price in a zip code for the previous 12 months, then you can use the RE/MAX Collec on branding.
There are different threshold prices for every zip code in our market area.
The Imprev automated Design Center marke ng pieces will automa cally display RE/MAX Collec on branding if the property qualifies.
The lis ng agent and the property will automa cally be displayed on the RE/MAX Collec on website during the lis ng me period.
Agents who qualfy for and have the CHMLS designa on will be on the RE/MAX Collec on website all the me.
View your RE/MAX Commonwealth billing and commission payments
View your produc on
View your closings
Just login!
We can supply your username if you do not have it .
We cannot see your password but can reset it if you have forgo en.
View all of your expense and earning reports in one place!
1. Log in at rcextra.com
2. Real Estate Tab
on top left screen—click Transactions pie icon, then select 8.7.1 Agent Earning History from the drop down menu.
3. Question Mark on top right screen—online help center
4. Wrench (on top right screen) –company roster report for all agents –shows agent pictures, phone numbers and email addresses
You want all of your emails to show. If you have a separate tab for “Promo on” then you might miss emails from US (RE/MAX Commonwealth), Na onal Associa on of REALTORS®, Virginia Associa on of Realtors, Richmond Associa on of Realtors, CVRMLS.
3. Check this box only
4. Click Save
This is a good way to keep the clu er out of your inbox.
1. Click here
2. Choose configure Inbox
When you receive an email you don ’t want to see in your inbox but rather peruse later,
1.Click here
2.Choose “Filter Messages Like These”
3.Choose “Create Filter”
4.Choose one of these op ons and click “Create Filter”
Why do I want it?
You already have it!
A personal fax number with unlimited usage.
Any fax that comes to your number is sent to you as a PDF file
What do I have to do?
Just give your personal fax number to your clients!
The Fax looks like this in your “In Box”
One stop shop for all things RE/MAX Commonwealth!
See/adver se new lis ngs
Ask for Contractor recommenda ons
Stay updated on classes, speakers and luncheons
Learn what your fellow agents are implemen ng to boost their produc vity
Read news that directly impacts the world of Real Estate
What
Just Sign In!
3
Adver se new lis ng:
Click on the plus sign
Choose New Lis ngs
Choose your audience
Fill in headline, property descrip on and property info
Add photo(s)
Publish!
Because you have a right to know who you are doing business with.
Gain informa on on criminal history, current property and vehicle ownership, bankruptcies, judgements or liens.
You can look up a phone number if you only have an address ASK
TECH TOOLS—REALTOR
You will need to reply to a welcome email if you want to be invited to par cipate.
They have a minimum produc on level that is required and we are extending the invite to all of our individual and team leader agents. They currently have 248 agents in the Richmond market receiving referrals. They are currently genera ng over 445 referral leads per month in our market. A er they add an addi onal 108 agents, the market will be closed and then become available to new agents only when other agents drop out of the program.
The referral fees are 30% on proper es under $150,000 and 35% for proper es over $150,000. The referral fee must be paid on the total dollars received by RE/MAX Commonwealth on a referred transac on and is paid on bonuses and transac on fees also.
Welcome to the Virginia REALTORS® Legal Hotline.
Ques ons must now be submi ed to the Legal Hotline using the form that follows the User Agreement below. Do not email a achments with any Hotline ques ons –a achments may cause your email to be deleted without being read. Ques ons will be answered in the order they are received. Return calls will be made between 8:30 a.m. and 4:00 p.m., Monday-Friday. Every effort will be made to contact you within four (4) business hours a er you submit your ques on.
You need to have your NRDS number and password for www.VirginiaRealtors.org in order to submit a ques on.
You will need to submit the following informa on at h ps://www.virginiarealtors.org
1) I have read and agree to the User Agreement
2) I have communicated to my Broker that I am submi ng this ques on and I understand that my Broker will receive a copy of this ques on when submi ed
3)I understand that my Broker’s policies may be more restric ve than the general response provided by a Hotline A orney and I must abide by those policies
Have this informa on ready:
First Name
Last Name
Suffix
NRDS ID
Office ID
RE/MAX Commonwealth
Email Address
Mobile Phone*
Ques on*
h p://ww2.realestateis.com/lp/techhelpline/var.html
1-800-276-4216
The Tech Helpline is a member benefit for full dues paying members offering support for hardware, so ware, networking and digital devices. Members can contact friendly and knowledgable analysts via phone, e-mail or online chat for help with any device. The Tech Hotline will troubleshoot problems and offer solu ons, o en by remo ng in to your computer while you relax. The customer care team can advise you on hardware and so ware purchasing, and most importantly, they are especially a uned to your needs as a REALTOR®.
FEATURES INCLUDE:
Instruc on for installing and configuring new hardware and so ware
Diagnosis and repair of computer hardware and so ware issues
Advice for purchasing hardware, so ware and services
Basic instruc on with major so ware applica ons
Recommenda ons for upgrades and updates
Advice for performance op miza on
Troubleshoo ng network issues
No limits on the number of calls or on the length of me per call
Experienced, reliable, professional and courteous assistance
Assistance in English or Spanish
U.S. based analysts located in Orlando, Florida
Analysts available via live technical support or online chat
Support is available Monday-Friday from 9 a.m. to 5 p.m. Eastern Time
Because you need to stay in constant contact with your clientsthe ones you have worked with for years AND the ones you met at your last open house.
So easy to use -ePropertyWatch lets you "set it and forget it." Send the type of Informa on that homeowners love
Load email and property addresses once -ePropertyWatch takes care of the rest, every month, with no hassle.
Enroll yourself FIRST and watch for a couple of months so you can see what goes to clients before you enroll them.
83% of agents are forgo en by clients when it's me to list their homes. ePropertyWatch is the home and neighborhood informa on email and web service that YOU sponsor. With over 50% open rates, ePropertyWatch is one of the most engaging ways possible to stay in front of clients for years.
They have a 50% open rate, ePropetyWatch emails help your clients remember your name for years to come.
Why do I want it?
Learn how to sell and show new homes
What do I have to do?
1.Go to NewHomeSourceProfessional.com for home searches and tutorials.
Why do I want it?
Showing Management and MarketStats for MLS ’s, Brokers, Teams and Agents
What do I have to do?
Go to ShowingTime.com to sign up
Why do I want it?
Display Market Reports Quickly
What do I have to do?
Go to www.showing me.com/marketstats/faststats/
Why do I want it?
Display and Share Housing Informa on
What do I have to do?
Go to www.showing me.com/marketstats/infosparks
