THE FOUR SEGMENTS Singles
People living alone
28.9%
Families with children
Families with children under 17 living at home
28.0%
Young couples without children
Couples age 18-40
Older couples
Couples age 50+ with no children living at home
Outside segments
12.2% 24.8% 6.0%
TRAVEL IMAGE 2015
YOUNG COUPLES WITHOUT CHILDREN 1. USA
415.0 À
3. Canada
393.2 À
2. England 4. Italy
5. Spain
6. Norway 7. Ireland
8. New Zealand 9. Germany
10. Maldives 11. Iceland 12. France
13. Australia 14. Portugal
15. Thailand 16. Wales
17. Denmark 18. Austria
19. Scotland 20. Japan
21. Croatia
22. Netherlands 23. Switzerland 24. Greece 25. Malta
26. Czech Republic 27. Vietnam 28. Sweden
29. Belgium
30. Hungary
31. Barbados
32. US Virgin Islands 33. Singapore 34. Bahamas
403.0 À
4
35. Dubai
300.2 Á
6
37. Cyprus
295.3 À
1
388.9 À
10
383.4 À
10
384.3 À 381.6 À 381.1 Á
7
12 -7
378.6 À
16
369.3 Â
0
376.5 Á 368.6 À
-6 6
364.3 Á
-11
358.9 À
9
360.9 À 355.5 À 352.7 Á 351.5 Á
7
11 -4 -3
351.4 Á
-12
342.9 À
14
347.4 Á 342.6 À
-12 6
341.4 Á
-7
331.8 À
1
339.7 À 322.5 À 311.4 À 308.9 Á 308.8 À 308.4 À
5
10 7
-5
11 16
307.0 Â New 305.8 Â 304.6 Á
*
-12
302.2 Â New
36. Greenland 38. Finland 39. China
40. Faroe Islands 41. Estonia
42. Malaysia
43. South Africa
44. Luxembourg 45. Chile
46. Brazil
198.1 Á
-17
1
71. Cuba
192.9 Á
-24
184.9 Â
*
293.3 Á
-7
285.6 À
8
289.7 À
4
276.5 Â New 275.4 À 275.2 À 273.9
9 2
 New
273.3 À 263.0 Â
48. Latvia
69. Kenya
18
266.3 Á
47. Nepal
-2
300.2 À
10
-16 *
257.6 Â New
49. Poland
50. Mauritius 51. Lithuania
52. Argentina 53. Indonesia
54. Costa Rica
55. Cape Verde 56. Ecuador
57. Bulgaria
58. South Korea
255.6 À
8
246.5 Á
-40
242.0 À
2
237.4 Á
-34
234.0 À
7
228.3 À
6
242.7 Â New 239.4 À 234.6 Â 231.5 À
59. Bosnia and Herzegovina 227.7 À
5 *
9 14
60. Sri Lanka
226.9 Á
62. Laos
223.0 Â New
61. Tanzania
63. Philippines 64. India
65. Mexico
66. Puerto Rico 67. Abu Dhabi 68. Slovakia
224.8 Â
-21 *
222.1 Á
-31
215.6 Á
-28
203.2 Á
-6
216.1 Á 212.1 Á 200.0 Â
-5
-24 0
70. Zimbabwe
197.7 À
72. Slovenia
190.5 Á
73. Madagascar 74. Burma
76. Jamaica 78. Israel
81. Trinidad and Tobago 82. Dominican Republic
87. Jordan 88. Aruba
89. Russia 90. Fiji
91. Peru
92. Serbia 93. Oman
94. Albania
95. Macedonia 96. Qatar
97. Panama
98. Romania
99. Colombia
100. Pakistan 101. Rwanda
182.8 Á
-10
171.4 Á
-4
166.4 Á
-38
169.2 Â New 166.4 Â 162.7 Â
* *
160.4 Á
-21
138.0 Á
-18
160.4 Á 130.9
-25
 New
128.0 Á
-12
120.2 Á
-34
120.2 Á 98.1 Á 92.6 Â 91.4 Â 79.5 Á 78.1 Á 64.1 Â
-49 -22 * *
-24 -47 *
57.6 Á
-24
-47.1 Â
*
30.4 Á
-79.8
Travel Image 2015
-49
 New
* This destination was not listed in Travel Image 2014 since there was not sufficient data to rate this destination within this segment
-3
173.4 Â New
80. Gambia
86. Turkey
-4
175.9 Á
79. Namibia
85. Tunisia
183.4 Á
182.9 Â New
77. Morocco
84. Venezuela
-10
184.3 Â New
75. Egypt
83. Seychelles
8
25