COVER STORY
A NEW GENERATION OF ENTREPRENEURS Meet Mpumelelo Mafunda. He is the CEO and Founder of Chicken dust ya Mpumelelo which is the most talked about chicken dust in the Vaal. This is his story.
Mpumelelo Mafunda is a self-starter. Born and raised in Zone 10 Ext 3, Mafunda is now the proud CEO and Founder of Chicken Dust ya Mpumelelo. With an NQF Level 6 in Marketing Management and a Certificate in Call Centre and Computer Science in hand, Mafunda could’ve easily applied for jobs in the corporate space but instead he decided to start his own business. Once Mafunda Enterprise was registered, the journey to Chicken dust ya Mpumelelo began. “ When everyone was advised to stay home, I started a business”. 16 | THE016 APRIL/MAY 2021
Analysing the market you are trying to infiltrate is crucial to the growth and success of any business which is why Mafunda spent time researching what he could offer his audience. He thought‘ Why not Chicken dust?’. “ When starting a business, what most people miss is the fact that we are in a township. As much as you may want to modernise things, remember who your audience is and what they spend their money on”. Mafunda added a special sauce to his chicken which he believes is the main reason why his audience fins his chicken irresistible.
