cookin’ up a new website As the world is becoming increasingly digital, companies are having to step up their website game. ABC’s previous website was outdated, messy, and hard to navigate - not to mention a little behind on ABC’s brand identity. Through a WordPress platform easily editable by the owner, we crafted a new website from the ground up. The new brand identity was incorporated in every element, from headers to colors to tone to photography. Pages were restructured to provide maximum efficiency for web surfers and the online ordering platform was overhauled to present the food and merchandise in a more appealing way. And perhaps most importantly, users could now see just how good ABC bagels look.
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