Apocalypse Paint Brand Book

Page 33

THE END OF DULL NYC UNDERGROUND GOES BOLD

When the countdown stops, the city goes pink. Subway trains throughout the NYC subway system will be completely covered in the color, “Meteor Magenta,” with no explanation save for the AP logo and website. The 4.3 million daily subway riders will start the buzz, sharing pictures of the transformed trains and asking questions about their purpose.

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