PROFESSIONALS INVESTING AS MARKET SURGES
Professionals Real Estate Group has scored a trademark coup and is ramping up its internet presence as it moves to further grow its position in Australia and New Zealand while the region’s property sector surges. The real estate network, which is one of only a few membership groups in the market, has welcomed another eight Australian agencies to its stable since June and it is looking is to encourage more principals to move away from existing privately owned franchised networks. Professionals Global chairman Ian Cornell said Professionals was in a strong position to grow its presence within Australia and it was investing heavily in the network’s future.
affairs; real estate affairs, services for providing food and drink and temporary accommodation. Mr Cornell said the real estate chain had also invested heavily on the network’s websites and its internet presence.
National Breast Cancer Foundation CEO Carole Renouf; Amanda Lynch, CEO of REIA; and Professionals Global chairman Ian Cornell
“With the huge growth in the use of tablet devices in recent years, we have made a major shift in focus when it comes to the design of web platforms,’’ said Mr Cornell. “Desktop users are now no longer the focus.”
“Franchisees in Australia are always looking for better options than the standard model and our model, which is focussed on providing real value for money, is very attractive because it provides for more upside.
“With the new Professionals websites, tablet and mobile users became the initial focus, with the idea that ‘if it works on a tablet, it will work on a desktop’.”
“Under our model the agents only pay their membership fee, which gives access to a whole suite of service offerings, and our members enjoy the full benefits of their achievements when they grow.”
The group has secured Australian trademarks for the “Professionals” brand in classes covering trademark clauses 35, 36, and 43.
Mr Cornell said the move would mean users switching between devices such as a tablet to a desktop computer, would always experience the same websites, with no new or different navigation tools or layouts.
Those classes include advertising; business management; business administration; office functions, insurance; financial affairs; monetary
He said the membership group was aggressively looking to target agencies who were tired of dealing with the privately owned franchisors.
Mr Cornell said the recent surge in property sales across Australia was good news for agents and for the Professionals group. The Professionals is a big supporter of breast cancer research, so far raising $2,185,625 to fund projects. For information go to www.nbcf.org.au and the new Professionals site is www.professionals.com.au