LA PANTHERE CARTIER Mythical Musk Garden

Accoladed English Actress & Philanthropist Vanessa Kirby debuts her Ambassador role for Cartier’s Perfume, Watch, and Jewelry Campaigns as the Maison’s muse for the La Panthere Fragrance. Vanessa Kirby has received several awards, including a BAFTA TV Award, in addition to nominations for an Academy Award and a Primetime Emmy Award.

La Panthere Fragrance is a blend of elegance and strength that share a common bond where both become the amalgamation of predatory natures whilst remaining safely protective. The British actress and philanthropist pursues her path with resolution, as an unfettered spirit who shares cravings for blissful independence with the exotic panther. Believing in staying true to oneself and boldly moving forward with confidence, just like Cartier’s enthralling wild and untameable iconic beast that captivates, Vanessa Kirby declares “A panther never changes its spots”, stating her pronounced entwined destiny with Cartier. Deep in the historic days, Louis Cartier even nicknamed Jeanne Toussaint ‘La Panthère’ and made this image bloom to life, envisioning it in three dimensions in 1948 where it has epitomized the creative spirit and philosophical heart of the Maison.

This iconic mythical musk and garden refreshing fragrance launch was unveiled with the creation accompaniment of a Cartier film that portrays a world between abstraction versus figuration and an actuality upon reality enrapt with the supernatural. This cross over amongst two contrasting universes enthuses this cinematic film directed by Nathalie Canguilhem.

In the opening start of the saga, Cartier goes back to the origins of its adored animal, guided by Vanessa amidst the heart of a tropical rainforest where it all started. The English actress transpires into view from within a green flourishing hidden land of a world abundantly overflowing in life and beauty. Guided by purest instincts, Kirby metamorphoses into her alter ego, as a feline, revealing her inner natures of both predacious and preservative.

Created in 2014, La Panthère de Cartier Perfume returns the the chypre family into the limelight again, furthered with a novel floral feline conformity as the result of the unity of a historic chypre upon a legendary animal musk and fresh vibrant gardenias, as visionary aspired by the Maison’s perfumer Mathilde Laurent who declared “Every woman has a feline side and every flower has a hidden animal essence”.