Marketing Igloo & Milk Vita

The Ice Cream paste is filled in a 1 liter plastic container. The product is mainly designed to be used by a small or a large family. This is available in Vanilla, Mango and Strawberry flavor.

Crunchy Polar has first introduced this ice cream Vanilla with crispy coating.

Vanilla Toffee This ice cream’s out look followed the Logo of Polar ice cream with vanilla and strawberry flavor.

Vanilla Strawberry This ice cream has only Vanilla and Toffee flavor.

3.4.3.2 Price The main objectives of pricing are: • To survive in the market.

• To gain maximum profit.

• To maximize revenue.

Pricing Method: First, it determines all the cost associated with the products and then adds up a standard markup, which is normally 25% to 30% of the cost.

3.4.3.3 Placement (Distribution Channel) Distribution channels play a vital role in successful marking of most of the products, especially consumer products. Dhaka Ice cream (Polar) at present has four cold stores in Dhaka, Chittagong, Bogra, and Jessore, in Bangladesh.

In Dhaka city, it distributes its ice creams directly to retail stores in freezer vans. Besides that, it has several distributors at different points of the city. Distributors cover their individual areas where polar is not able to supply directly in its freezer vans.

For storing and selling ice creams in retail stores, company arranges a deep freezer with the Polar logo and canopy light box (upon request from the store owner.)

In addition to this distribution, Polar also undertake home delivery of ice creams for special occasions.

3.4.3.4 Promotion Promotional Activities: o Yearly Children Competition Program o Offering scratch cards to the consumers for discounts and gifts. o On-line offerings: