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Instant and effective customer service
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More than 2600 skilled and dedicated employees
Grameen Phone expects the expansion to continue and extend the coverage to all 460 Thanas, by 2007. New products and services will continue to be launched in the coming years that will ensure maximum customer satisfaction. The recent market of telecommunication industry in Bangladesh is very competitive. To focus on the competitive market, GrameenPhone has developed its future plan. In the future plan, GrameenPhone mainly concentrated on pricing, services and human resources. 17.1 PRICING In the price war of competitive telecommunication industry of Bangladesh, each mobile company takes the price as an issue of competition. GrameenPhone has developed a plan to reduce the price in competitive manner with other operator which would also adjust with the revenue of the organization. 17.2UPGRADING THE TECHNOLOGY To provide better services to subscribers, GrameenPhone have planned to upgrade its technology, specially the BTS stations, Billing Servers, office automation and internal communication among the departments. These upgradations will give pace to the day to day operation of GrameenPhone and thus provide better customer service. 17.3 MORE VALUE ADDED SERVICES To attract the customer, GrameenPhone will provide more GSM feature and value added services. For example, using the mobile phone subscribers will know the latest news of sports and current issues sitting at their home. 17.4 SEGMENTED BRAND NAME Though GrameenPhone has a good brand name, the organization wants to establish segmented brand name for different market segment such as Djuice, which is only launched for the younger