CASE STUDY ARC BUSINESS INTERIORS
CASE STUDY ARC BUSINESS INTERIORS GREAT INTERIOR DESIGN SLOGAN IDEAS INC LIST OF THE TOP SAYINGS, PHRASES, TAGLINES & NAMES WITH PICTURE EXAMPLES.
GORDON BUCKLAND OWNER
A COMPETITIVE MARKET
THE RESULT
With a major operator adding a new multistorey facility a few kilometres to the east and another multistorey facility being developed to the west, the competition in the Self Storage market had been stepped up. Existing Self Storage sites faced with competition – just like the Newmarket site – must work on their unique selling proposition and be certain of their product range and the effectiveness of their marketing. The Self Storage Management Solutions digital marketing model is one of the most effective ways Self Storage sites can compete in a crowded facility marketplace. The facility’s new branding, renewed focus on digital marketing, and team of professional and dedicated staff will result in success and open new Self Storage opportunities to the owners.
Sales results are already apparent. Capturing data and acting immediately on customer enquiries are the cornerstones of improved sales and occupancy. The work Self Storage Management Solutions Management did with the owners to redesign the retail areas and ensure each unit is presented as ‘ready to rent’ has paid early dividends. “We have looked at the target market and returned the sales message, offers, and merchandise to suit local needs,” Mark Greig, Director of Operations, said. “Our proven sales and marketing methods are already showing increases in enquiries and the conversion rates have improved over the same period last year. “Winter is not the selling season for Self Storage, equally there is still plenty of units rented and the Brisbane inner city market is active year-round” he added.
READY TO MAKE THE TRANSITION? GO TO PAGE 22
18