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Building aspirational places to live. Naturally At Redrow, we believe in building better places to live. Our passion for design, sustainability, innovation and people ensures we bring this vision to life in each and every one of our garden village developments across the UK. The garden village concept dates back to 1903 and we have been using many of its principles intuitively in our developments for over 40 years. For the last 25 years we have increasingly taken a lead in delivering large scale new communities all of which have been informed and shaped by garden village principles.
Our extensive experience helps us to understand the wants and needs of growing communities and we use this unique insight to ensure we’re always improving what we do. Our distinctive high-quality homes are woven within a fabric of community amenities and within stunning natural settings to form a whole new place for people to live – a place that people feel proud of. We are incredibly passionate about what we do and we hope our garden villages will inspire the next generation of housebuilders and form new communities that provide people with a better way to live.
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HARROW ESTATES
Finding the land and making the plans The key to success in creating our garden villages is finding the right location that can sustain a development on this scale. From former airfields and industrial sites, to Green Belt farmland, Harrow Estates helps Redrow to balance the needs of the environment, the local population and our new residents, to create inspiring new places to live that benefit everyone. Part of the Redrow Group since 2009, Harrow Estates is a master development company, specialising in land acquisition, master planning remediation and infrastructure delivery. With expert teams in purchasing, planning, legal and technical, they work hard to add value to every site. Together they can overcome obstacles, such as environmental or planning challenges, to help Redrow to realise the full potential of any location.
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Harrows Estates’ role is much more than simply sourcing land. Their team work closely with local authorities, communities and countless other stakeholders to produce a masterplan for the land that is both inclusive and effective. This not only ensures smooth progress for the project, leading to a deliverable, profitable new development, but it also ensures a positive outcome for all parties. Redrow’s placemaking principles are enshrined in Harrow Estates’ approach. They share our dedication to quality and community, nature and nurture, and use these ideas to create the blue print for well-designed, sustainable neighbourhoods that offer a better way to live.
Harrow estates has a long and proven track-record in transforming complex sites into quality places to live and work
HARROW ESTATES
Woodford Aerodrome, Pre-development
WWW.HARROWESTATES.CO.UK
Woodford Garden Village, Cheshire 3
AN INTERVIEW WITH...
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Steve Morgan
STEVE MORGAN Founder, Redrow Homes
Our heritage and experience ensures we know how to create thriving communities. The concept of garden villages dates back to the early 20th century in places like Welwyn and Bournville. Ultimately, these villages are about providing wonderful places to live. At Redrow, we have been building garden villages for decades and we take great pride in the communities we build and our customers – we want to give them the very best and that’s always in the spirit of what we do.
This legacy is incredibly important to us because we value our product and the people we work with
I believe the reason our approach is so special is because placemaking comes naturally to us. We have a wealth of experience and a successful track record with developments such as Kingsmead dating back to the 1990s. The garden village principles are crucial to what we do because they give us and our customers a sense of satisfaction. I feel very proud when I visit some of the villages we have created – they are great places to live and they will be around for hundreds of years. This legacy is incredibly important to us because we value our product and the people we work with.
about where they live and enjoy the great outdoors. Whether that’s going for a jog or a walk, it’s about bringing countryside into a vibrant village setting. Along with this we are passionate about providing the right facilities and improving people’s environments. The idea of having everything you need all in one place is very uplifting for everybody. It’s great to have policy behind what we naturally want to do and to see that planning is moving in a way that allows us to utilise large areas of land where we can create open spaces for all to enjoy. Our approach has evolved over time as has the style of homes and specification, but the guiding principles remain the same. I am as enthusiastic and keen to build wonderful environments today as I was 30 years ago and I look forward to seeing more communities created in the future.
Our villages provide plenty of green space so residents can feel good
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PLACEMAKING PRINCIPLES
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• Integrated, forward looking and accessible transport options • Promote public transport, walking and cycling • Places that are easy to navigate
• A sustainable scale – supporting the necessary infrastructure for the community • Well designed places with vibrant mixed use communities
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• Strong vision and engagement • Respect the local natural and historic environment • Involvement of the local community • A clear and distinctive local identity • Legacy and stewardship arrangements for the care of community assets and public realm
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• Green spaces – generous, accessible and good quality • Healthy places to live
• Healthy places to live • Promotion of walking and cycling
• Offer a wide range of high quality, distinctive homes • Future proofed
• Great homes • A clear, distinctive local identity
Our placemaking framework consists of eight design principles.
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As a company, we have adopted a set of eight placemaking principles unique to Redrow, which seek to deliver distinctive high quality, beautiful places to live.
As can be seen from above, there is considerable synergy between our principles and those of the garden city movement.
PLACEMAKING PRINCIPLES
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Strong vision and engagement Involvement of the local community Legacy and stewardship arrangements for the care of community assets and public realm
No.1 LISTEN TO LEARN
Always improving what we do
The original garden villages embraced strong vision and engagement from the earliest stage in the development, so that a strong sense of community was created from the outset. In the same way, we believe that listening to and involving local communities from an early stage has considerable benefits in terms of informing the proposals and shaping the vision. We then work with the emerging community as the development progresses to develop a sense of community and pride through the active involvement of residents through our ‘welcome parties’ and other initiatives. The original garden communities included provisions for the long term stewardship for the care of community assets and public realm and we too take care to ensure that our developments are well-managed and maintained after the last home has been built.
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KEEPING IT LOCAL
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Respect the local natural and historic environment A clear and distinctive local identity
No.2 KEEPING IT LOCAL
Complementing existing communities
In the same way that the original garden cities and villages respected the local natural and historic environment, we seek to understand the unique and important characteristics of each site and its locality. This helps us to create a distinctive and responsive sense of place by identifying specific opportunities offered by the site and the context (e.g. local landmarks, views, and wildlife corridors). We will also look for opportunities to create new or improving existing local connections and carefully consider the boundaries of the site and the interface with adjacent communities. We will look for locally distinctive features such as boundary treatments that could be appropriately incorporated into the development.
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EASY TO GET AROUND
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Integrated forward looking and accessible transport options Promote public transport, walking and cycling Places that are easy to navigate
No.3 EASY TO GET AROUND
New and improved connections
Well-integrated transport systems were a feature of the original garden villages which were also designed to be walkable. The design of the original garden communities made them easy to navigate which further encouraged walking and cycling. Our principle “Easy to get around� seeks to deliver developments that are accessible and well-connected to create healthy, vibrant and sustainable places to live. Wherever possible we will seek to prioritise pedestrian and cycle movements in our communities and to keep traffic speeds low. We will provide for clear, direct and attractive routes for pedestrians and cyclists and create a development structure that is easily understandable with a clear hierarchy of streets and spaces.
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PLACES TO GO & THINGS TO DO
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A sustainable scale – supporting the necessary infrastructure for the community Well designed places with vibrant mixed use communities
No.4 PLACES TO GO & THINGS TO DO
Places to live, places for living
The original garden villages were designed as balanced mixed-use communities which included facilities and services to meet the day-to-day needs of the residents. For our garden village developments we also seek to provide or contribute towards new community facilities that will provide for sustainable patterns of living as well as giving opportunities for residents to interact and socialise. These facilities should be locally available both to encourage a sense of local community and to ensure they are within walking distance for residents. On larger developments we will provide communities facilities such as a school and local centre. On all developments we will provide a network of spaces and places and walking routes to local destinations.
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NATURE FOR PEOPLE
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Green spaces – generous, accessible and good quality Healthy places to live
No.5 NATURE FOR PEOPLE
A key characteristic of the original garden communities is the integration of generous, accessible and good quality open spaces into the development. Our principle “Nature for People” seeks to enhance existing wildlife habitats and incorporate these into our developments. By retaining and enhancing natural assets such as trees, hedgerows and water features and making them accessible, we create attractive spaces for residents to socialise, play and exercise. Research shows that living near wildlife-rich green spaces results in improved health and wellbeing as well as providing daily opportunities to enjoy and learn about nature.
Building sustainable environments that bring people closer to nature 17
STREETS FOR LIFE
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Healthy places to live Promotion of walking and cycling
No.6 STREETS FOR LIFE
High quality, attractive streets are a characteristic feature of the original garden cities and garden villages. The creation of ‘street pictures’ was a key objective of those developments so that the composition of houses, trees and other features together created an attractive and pleasing street scene. The Redrow approach to placemaking is also based on delivering highly attractive street scenes with beautiful architecture constructed of a simple, coordinated palette of materials comprising tree-lined streets and streets designed for people. Every street we create is designed primarily as a place for the community living there, meeting their needs and enhancing their lifestyle.
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HOMES FOR ALL
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Offer a wide range of high quality, distinctive homes Future proofed
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Providing quality homes for everyone
In the same way that the original garden villages offered a wide range of high quality distinctive homes, we deliver sustainable and socially cohesive communities by providing a diverse mix of housing types and tenures so that everyone feels welcome. Our housetype ranges are designed to appeal to a wide range of demographics from first-time buyers, professional couples, single people, older buyers and families. Whilst our Heritage range remains our most popular, we also use our Harwood and Regent ranges where the local market and context make this appropriate. For each development we will tailor our mix of housing to meet the local needs and use the same design approach and quality of materials for the affordable housing to ensure that it is well integrated with the private homes.
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BUILT TO IMPRESS
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Great homes A clear, distinctive local identity
No.8 BUILT TO IMPRESS
Places people are proud to call home
Great homes are one of the most important ambitions and a lasting legacy of the garden city movement. Our approach and philosophy is also rooted in delivering homes of the highest quality as part of carefully designed communities. “Built to Impress� applies at all scales and is about creating a sense of arrival and instilling a sense of pride for residents. We believe that the overall effect of our approach to placemaking is greater than the sum of its parts. When all of the principles are applied (high quality homes in beautiful streets, designed for people in walkable and vibrant neighbourhoods) the resulting effect is truly impressive and will create a lasting legacy of proud communities.
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AN INTERVIEW WITH...
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Rob MacDiarmid
ROB MACDIARMID Group Sustainability Director
We take pride in getting the finer details right. Building a better place to live doesn’t happen by accident. An awful lot of hard work goes into getting it right and although it may take longer and cost more to develop, you’re left with a far superior place to live. It’s this attention to detail that sets Redrow apart from the rest. We take pride in creating beautiful green spaces that are not only attractive to look at but are beneficial to nature. We always undertake ecological studies to understand the current state of land before we start development work and we create a biodiversity action plan, which outlines what we can do to enhance nature within the area.
Every aspect is carefully considered to ensure people love where they live
We have partnered with the Bumblebee Conservation Trust to ensure our landscaping team is familiar with plants and trees that can improve the bee population and we pass our knowledge on to residents. We also create green corridors and provide facilities for wildlife to roam. This ensures we’re not only looking after existing wildlife but encouraging it to thrive. Green space is also intrinsically linked to residents’ health and wellbeing and our developments provide a network of footpaths and cycleways, which encourage people to get outside. These green connections extend to the wider community so people feel connected to the area.
What a good garden village does is provide services and facilities so people don’t have to get in their car every day. Providing amenities such as shops and schools is important and it’s crucial that people have a place to socialise, like a village pub. Research indicates that social capital is highly valued because it reduces isolation and enables residents to build a network of friends. Sustainability is not just about the environmental efficiencies of a home and providing alternative transport connections, it’s about understanding the value of communities. If you get placemaking right you can help communities to thrive by encouraging those living there to feel proud of where they live and build important relationships, resulting in a lasting legacy.
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REDROW GARDEN VILLAGES: A TIMELINE
Our garden village portfolio 1997 Meeting the requirements of Solihull Council for a development based on traditional village principles and built around a vibrant central hub, this prestigious new residential settlement now houses over 4000 people and is within walking distance of numerous community facilities and open spaces.
Dickens Heath
Kingsmead
Buckshaw Village
Woodford Garden Village
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Kingsmead is referred to as one of the very first garden villages. The community now has over 5,000 people living in more than 2,000 homes.
This standout project has involved transforming a 400-acre brownfield site into a thriving, sustainable community. In addition to creating 2,500 new homes, an 80 acre business park was developed to create over 1,000 new jobs.
Transformation of a historic airfield and manufacturing site, back to the open and enduring principles of the green belt, while providing an attractive and sustainable place to live.
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REDROW GARDEN VILLAGES: A TIMELINE
2015 This 100-acre site in Kent has been developed into a sustainable community where everyone feels connected to the environment and each other. Transport connections have been carefully planned, giving residents easy access to central London and beyond.
2016 The redevelopment of this 60-hectare former golf course will provide around 1,100 homes over the next decade. A landscape strategy has also been drawn up to create 25 hectares of land to be retained and enhanced as public open space for recreational use by the wider community.
Ebbsfleet Green Amington Green
2018 One of our most ambitious projects to date, this stateof-the-art £2bn garden village will deliver 7,000 cutting-edge homes on over 350 hectares of land over the next 15-20 years.
Plasdŵr
Ledsham, South Wirral
2015 South Wirral’s first new garden neighbourhood of the 21st century will become a sustainable new community of up to 2000 homes. A tree-lined boulevard will permeate through the village and a significant amount of land will be given over to green spaces including parks, playing fields, allotments and a new accessible woodland. 27
“A safe and welcoming environment for all�
Our Garden Village Case Studies 28
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BUCKSHAW VILLAGE, LANCASHIRE
A pioneering concept on an unprecedented scale. Buckshaw Village is the largest regeneration project in the north of England, delivering homes for more than two thousand people and over half a million square metres of landscaped open spaces. The masterplan of this ambitious garden village centred around transforming a 400-acre brownfield site into a thriving, sustainable community. The site was once a Royal Ordnance factory for BAE and originally contained over a thousand bunkers and buildings. Through careful planning and our commitment to sustainable development, we were able to recycle over 60,000 tonnes of material on-site to form new buildings and landscaping. Community facilities were thoughtfully considered from the very beginning including a variety of housing, improved road and transport links, an industrial centre and an 80-acre major business park designed to create over 1,000 new jobs. And our focus on sustainability was at the heart of all this, with a number of features throughout the site designed specifically with this in mind.
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A SUDS sustainable drainage system was developed to ensure no run off or surface water can leave the site, so everything is absorbed and reused within the environment. To relieve congestion and reduce the number of vehicles on our crowded roads we built Buckshaw Parkway, a brand new railway station to provide residents with direct links to larger cities like Manchester. In addition, a host of facilities have been constructed in the village centre, which residents can easily walk to. There’s a Tesco supermarket, a pub, a state-of-theart media centre, shops, a primary school, allotments and plenty of green open space including two miles of cycle paths to explore. Since it was established, Buckshaw Village has won a number of major industry awards, including Best New Village and Best Infrastructure. This flourishing community has raised the bar for modern urban redevelopment, showing just what can be achieved for our residents, for the environment and the future.
THE LOWDOWN ACREAGE 415 acres NO. OF HOMES 2,500 new homes including Affordable Housing SUSTAINABILITY • Over 600,000 tonnes of material never left the construction site and was recycled into the buildings and landscaping • A network of sustainable water features, channels, swales and balancing ponds were developed providing links between green spaces and formal squares for pedestrians and cyclists • Cycleways created • Refurbishment of two Grade 2 listed buildings • Management company set up which has ensured a high standard of maintenance and community involvement OPEN SPACES 200 acres of open space and 7km of key footpaths (across the village as a whole) AMENITIES The s106 Agreement associated with the Redrow phase of development delivered the following: • Community centre • Doctors surgery • Football pitches including all weather pitches and changing rooms • 5 neighbourhood parks • 2 primary schools constructed Other facilities now in the village include 2 supermarkets, 3 pubs, children’s nursery with swimming pool, vets, chemist and a range of shops TRANSPORT LINKS • Bus subsidy • Provision of a new railway station on the village with a 200 space park and ride
BUCKSHAW VILLAGE, LANCASHIRE
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EBBSFLEET GREEN, KENT
A vibrant community that’s full of life. Ebbsfleet Green is more than a place to live; it’s a place for living. This 100-acre site in Kent has been developed into a sustainable community where everyone feels connected to the environment and each other. Since its inception, every element of Ebbsfleet Green has been carefully considered – from looking after the heritage of the site to building new streets that connect residents to the wider area. The development has provided 920 new homes, which all sit within an attractive setting that’s linked by footpaths, cycleways and tree-lined avenues. There’s something here for everyone, with three distinct villages, a selection of starter, affordable and family homes and a combination of properties from our Heritage, Abode and Regent collections. The vibrant village hub is at the heart of the community, designed to bring people together and provide them with everything they need for everyday life. A picturesque village green sits at its centre, with space for communal gatherings and a chance to enjoy a breath of fresh air. And that’s something that’s a real focus here – one third of the site has been left for open space and sports fields,
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THE LOWDOWN ACREAGE 91 acres NO. OF HOMES 950 homes to include houses and apartments SUSTAINABILITY • Pedestrian and cycle links • Play areas • Retention of areas of mature trees and landscape • Extensive and attractive new landscaping planted in and around the development • Provision for ecological enhancement measures OPEN SPACES 25 acres of public open space
enabling residents to stretch their legs and encouraging them to lead a healthy and active lifestyle. The allotments and orchards have also been designed with sustainability and healthy living in mind.
AMENITIES
The village also has space for a community centre, a primary school, shops, a new hotel and a pub. Although all of this is within walking distance, transport connections have been carefully planned including the bus route that runs through the development, linking residents to the wider area. All of this combines to create a special community that enriches the lives of all who live here.
• Pub and family restaurant
• £4.5m towards a new primary school • Over £6m contribution to local secondary school • New village hall and sports pavilion • Local shop • 104 bedroom hotel
• Village green • Community allotments • Integrated and extensive landscaping and public open space consisting of two netball / tennis courts, a multi-use games area, a 4G football pitch and a MUGA, NEAP and LEAP play areas TRANSPORT LINKS £4.1m contribution towards improvements to the local bus service, making various highway improvements in the vicinity of the area, optimising signal junctions, message signs, parking management and other measures
EBBSFLEET GREEN, KENT
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KINGSMEAD, CHESHIRE
A thriving community in the heart of Cheshire. Built in the 1990s, Kingsmead is a renowned development and is referred to as one of the very first garden villages. The community now has over 5,000 people living in more than 2,000 homes – from first-time buyers to growing families.
THE LOWDOWN ACREAGE 230 acre site with Redrow developing 115 acres NO. OF HOMES 900 new Redrow homes SUSTAINABILITY Extensive engineering work was carried out along the River Weaver to create riverside walk’s, footpaths and cycleway’s, green spaces and wildlife habitats OPEN SPACES 40 acres AMENITIES • Village centre shops • Pub FACILITIES • Community centre
Kingsmead has been a catalyst for the regeneration of Northwich and remains the most sought-after address in the area. This innovative development was created using garden village principles long before they became the latest trend. We worked closely with landowners, the local authority and the existing community to develop a comprehensive masterplan that included all of the essential features to make Kingsmead a sustainable and thriving community. With the garden village principles in mind, we concentrated on creating an infrastructure that would keep people connected and we provided new amenities that would benefit both residents and the wider area. New facilities were delivered to create jobs and help people to build businesses. Shops and schools were built within walking distance to make everyday life easy. New green spaces were brought to life along with over 10 miles of riverside walkways, which 34
have provided new habitats for wildlife and encouraged residents to take an active interest in their health and wellbeing. We have also delivered new transport links including a one and a half mile relief road which links to the centre of Northwich and reduces journey times and congestion. All of this contributes to making Kingsmead a flagship development. It’s a place that people are proud to call home and a place where friendships can blossom and new opportunities can be built. More than three decades later, this village continues to prosper, providing much needed homes and jobs and bringing people closer to the natural environment.
• Nursery • Doctors • Dentist • Schools • Children’s play areas TRANSPORT LINKS 1.5 miles of relief road installed to give better access to the centre of Northwich
KINGSMEAD, CHESHIRE
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WOODFORD GARDEN VILLAGE, CHESHIRE
A 20th century historical landmark becomes a truly successful 21st century place to live. Transforming a historic airfield and manufacturing site back to the open and enduring principles of the green belt, while providing an attractive and sustainable place to live for hundreds of families. This location has been a major aircraft manufacturing facility for over 80 years, with Woodford Aerodrome constructing legendary planes such as the Lancaster Bomber and the Vulcan. We wanted to retain as much of this heritage as possible and did so by incorporating it into the masterplan, using ‘X’ pattern runways for the design and creating a heritage centre to keep the story of Woodford alive for future generations. Phase one of this landmark development is well underway, with 145 high-quality homes delivered and a further 800 homes planned over the next ten years. This major development required significant planning and we have carefully considered all of the elements to ensure Woodford retains its iconic history and provides the community with attractive outdoor spaces that can be enjoyed all year round.
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Opening up the site was one of the first challenges we had to overcome – the site sits within a green belt area but has always been closed off for security. Using traditional garden village principles, we have been able to design a thriving community that has enhanced the surrounding environment. The stunning Heritage homes fit seamlessly with the local vernacular, the tree-lined avenues create a picturesque place to live and the idyllic village green, parks and play areas provide room to grow. This has not only opened up the space for all to enjoy but it has also encouraged those living here to lead a healthy and active lifestyle.
THE LOWDOWN ACREAGE 510 acres NO. OF HOMES 920 homes to include affordable housing and 60 extra care units SUSTAINABILITY • R e-establishment of the Public Rights of Way across the site, historically truncated by the airfield and provision for approximately 6 miles of new footpaths, cycleways and bridleways • R estoration of the wider airfield to rural agricultural use • R etention of site heritage including sections of the runway incorporated within the development and the legacy left by BAE in the form of a new Heritage Centre that will house the Vulcan Bomber • A n estimated £13m worth of s106 contributions including the new Primary School, Open Space, Affordable Housing contributions, Highways and Transport improvements OPEN SPACES 50 acres of public open space AMENITIES • New primary school • Village pub • Cycleways • Bridleways • Play areas • Sports pitches • Pocket parks • Village green TRANSPORT LINKS Nearby Poynton Station has direct links to Manchester City Centre and Manchester Airport is only 8 miles away. A new bus service will also connect the development with Stockport and beyond.
WOODFORD GARDEN VILLAGE, CHESHIRE
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PLASDŴR, CARDIFF
Blending unique heritage with the best of contemporary living. One of our most ambitious projects to date, this state-of-the-art £2bn garden village will deliver 7,000 cutting-edge homes on over 350 hectares of land over the next 15-20 years.
THE LOWDOWN ACREAGE 350 hectares NO. OF HOMES 7,000 new homes SUSTAINABILITY • Substantial parts of Plasdŵr will have high quality landscape features which will be retained and managed for community use • Proposed Country Park will include pleasant grassed areas with paths, cycleways running through, picnic areas, new planting and managed woodland and nature conservation OPEN SPACES 140 hectares
Our vision at Plasdŵr is to create a world-class, sustainable community that blends the history of the area with the best of modern living, all within a stunning country park setting. A key factor in our master plan has been developing sustainable transport links. Rapid growth throughout the area has led to a lot of congestion within Cardiff and the surrounding area. So our challenge has involved solving the city’s housing problems whilst trying to avoid adding to the transport problems. To achieve this we have worked closely with Cardiff Council to ensure that Plasdŵr complements the Local Transport Plan. We have supported extra bus services and new bus stops throughout the development to ensure everyone living here is within walking distance of affordable and reliable public transport. We have also invested millions of pounds in new bus lanes in and around Plasdŵr and developed safe cycle routes and cycle
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superhighways. This all combines to encourage local residents to adopt sustainable transport habits from the day they move in. Residents will also have access to a range of excellent facilities on their doorstep including four primary schools, a secondary school, a health centre, shops, leisure centres, pubs and restaurants. This will not only provide people with places to go and things to do, it will also result in around 3,000 new jobs so residents can work, rest and play without ever leaving the community. With our ability to see the problems of the present and picture solutions for the future, our vision of an innovative new garden village has truly been brought to life at Plasdŵr.
AMENITIES • Schools • Shops • Green spaces • Health centre • Leisure centre • Pubs and restaurants TRANSPORT LINKS Improved Transport connections with funding provided by Redrow for extra bus services with new bus stops and bus lanes in and around Plasdŵr
PLASDWÌ‚R, CARDIFF
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OUR GARDEN VILLAGE LOCATIONS
arden Villages past and G present created using Garden Village Principles ther, smaller developments O which also feature Garden Village characteristics
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Building aspirational places to live, naturally.
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We are proud to have pioneered the garden village concept and continue to apply these principles in our developments across the country. All of our garden villages have been designed with thoughtful layouts, providing a range of local amenities and plenty of green open space so local neighbourhoods and existing communities can thrive. 1. Buckshaw Village, Lancashire A pioneering concept on an unprecedented scale. 2. Plasdŵr, Cardiff Blending unique heritage with the best of contemporary living in a delightful country park setting. 3. Ebbsfleet Green, Kent A sustainable and socially integrated community. 4. Amington Green, Tamworth Redevelopment of a 60-hectare former golf course, providing approximately 1,100 homes over the next decade. 5. Ledsham Garden Village, South Wirral South Wirral’s first new garden neighbourhood of the 21st century which will become a sustainable new community of up to 2000 homes. 6. Woodford Garden Village, Cheshire A 20th century historical landmark becomes a truly successful 21st century garden village.
7. Dickens Heath, Solihull Based on traditional village principles and built around a vibrant central hub, this prestigious new residential settlement is home to over 4,000 people. 8. Kingsmead, Cheshire A thriving community in the heart of Cheshire. 9. Castle Fields, Barton Seagrave, Northamptonshire 10. Yew Gardens, Waterlooville, Hampshire 11. Frenchay Park, Bristol 12. St Andrews Park, Kent 13. Oak View, Towcester, Northamptonshire 14. Saxon Brook, Exeter 15. The Granary, York 16. The Grange, Wenvoe, Vale of Glamorgan 41
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“ Our new home has given us the life we always wanted.“ KATHY, TOM, BELLA Satisfied homeowners at Woodford Garden Village
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AN INTERVIEW WITH...
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Kevin Parker
KEVIN PARKER Group Master Planning Director
Building garden villages is in our DNA. It’s something that Redrow has been doing for decades and it’s this experience and heritage that sets us apart from the rest
A long and proud history of placemaking, in particular garden villages. If you look back at the very first garden villages, such as Letchworth, they were built in a specific way and I think those designers got the approach to large scale housing right first time. They focused on the quality of the homes, the streets and looked at how they worked together to create beautiful neighbourhoods. We have always reflected the original garden village approach the home is our starting point. When bringing a garden village to life we begin by considering the homes and the people that might live in them, focusing on building to the highest quality and calling upon traditional Arts and Crafts architecture to ensure our homes stand the test of time. Providing attractive, safe and welcoming streets is also essential. Our garden villages are designed with tree-lined avenues and we focus on providing green open space and making the most of the natural views, which has been proven to promote health and wellbeing. We are committed to providing people with places to go and things to do and providing new community facilities. It encourages people to get outside and feel part of the community and this sense of connection is another fundamentally important part of providing a healthy and happy place to live.
Our new communities don’t just sit in isolation – we reach out to local authorities, stakeholders and existing residents during the planning stage to help us build a comprehensive understanding of what facilities and infrastructure might be missing. In many of our garden villages we are providing existing residents with more housing so they can stay within an area and we are contributing to the population, which brings additional spending power and has positive impacts on the local community and businesses.
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Building aspirational places to live. Naturally We are incredibly passionate about what we do and we hope our garden villages will inspire the next generation of housebuilders and form new communities that provide people with a better way to live.
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The
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