DADDY DAY CARE WITH
PAUL OLIMA TREATMENT
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MEET PAUL OLIMA Originally hailing from Dublin, Paul Olima is a man of many talents. As ex-professional football and rugby player, fitness model and PT, Paul is without a doubt one of leading fitness influencers in the UK with a loyal and engaged following of over 60,000 across all platforms. However, Paul is increasingly becoming known for his exploits outside the gym; his tongue-in-cheek persona is incredibly popular on social media and, alongside his partner Megan-Rose Lane, he playfully showcases the ups and downs of becoming a father for the second time. Alongside this PT work, he has acted as a body double for the likes of Usain Bolt and Mario Balotelli, and has appeared in Hollywood blockbusters such as The Legend of Tarzan and Justice League, adding film work to his already lengthy CV. Paul uses his social media channels to share his knowledge of getting the best out of the ‘iron jungle’ with his community. His passion for making others feel included, lifting their spirits and helping them realise their true potential really is a testament to his warm and approachable character. INSTAGRAM FOLLOWING: 58.5K
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OVERVIEW Title: Daddy Day Care Digital Content multi-format Short + Medium Deliverables: 7 x 1 min films | 1 x 3 min film LOGLINE: Paul reveals the true trials and tribulations of looking after a 2 month old baby for a week. SYNOPSIS: Paul Olima’s weekly routine usually consists of daily gym sessions, business meetings, a photo shoot and a night out on the town with his mates come Friday. Now, with the birth of his baby daughter Esme just 2 months ago, all this is about to change. The fitness guru dramatically flips his weekly routine around to show his girlfriend, Megan, how men really can multitask, whilst showcasing the more comical, yet challenging moments of fatherhood and what it is really like to be a Dad to a newborn in 2018. Over the course of the content series, Paul battles with nappies, crying, sleepless nights, baby furniture, not being able to see his mates and much more. In classic ‘Three Men and a Baby’ fashion, Paul will give a warts-and-all insight into the art of fatherhood, providing honest tips and tricks that he learns along the way. Of all the challenges Paul has taken on over the years, this is by far the biggest and most precious. Can the self proclaimed Black Zeus handle it? © RED MONKEY COLLECTIVE
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VISUAL STYLE The perfect combo of authentic home video content
Shooting and editing this content with a combination of both stills and film in the edit will allow it to feel fast paced and have real heart and energy throughout. Filming on the GoPro (fisheye lens), DSLR and mobile phones will make this content look organic and most importantly connect with the audience. Our approach will be to make the content filmed feel honest and authentic. The Go Pro allows us to capture CU shots for comedic effect; whilst filming on mobiles and a DSLR will allow us to never miss a moment whilst also establishing our location and the action taking place in a candid and inviting way. Š RED MONKEY COLLECTIVE
MOOD BOARD
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GET INVOLVED Media/PR
Exclusivity
Branding/Awareness
Brand visibility (logo / hyperlink / boilerplate) in all relevant media/PR.
Become the exclusive global partner for this campaign.
Brand visibility (logo/website link/social handles) across Paul’s owned media.
Content Generation IP Rights
Full use of Paul’s name, image, voice and likeness across all marketing and media platforms.
Work alongside Paul, to include: ●
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Product Placement
Your brand to be displayed/used wherever applicable and in all relevant social media, content generation and public facing opportunities.
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Still – Range of photography based on the creative brief (quality can be either professional or organic) Video – Short form (up to 3 min in length) / Long form (mini / full doc video) - (quality can be either professional or organic) Social– Content generated specifically for your company’s social channels: ○ IG – incl. IG Stories ○ Twitter ○ YouTube ○ Facebook
Social Media
Paul to promote the content, along with your brand across social media platforms, including Twitter, IG and Facebook.
Personal Appearances
‘X’ number of days of Paul’s time to be used as you wish, for example, internal events, content generation and public speaking. © RED MONKEY COLLECTIVE
RED MONKEY COLLECTIVE 5 Tanner Street London SE1 For more information, please contact: Ronnie Bourne 07702754187 or e-mail ronnie@redmonkeycollective.com