Page 79

ALMOAYYED MOTORS

A Cutting Edge Drive Featuring a refurbished interior, advanced technology and an unsurpassed fuel economy, the new Ford Edge 2012 is breaking all of the boundaries to be the best in its segment.

Style and technology continue to be the hallmarks of Ford’s Edge models. The midsize crossover range has taken the market by storm since 2006 and continues to raise the bar for competing manufacturers. The stylistically-changed exterior of the newest model, the Ford Edge 2012, is what will first grab your attention; there has been an obvious reworking of the entire front and back area of the vehicle. “The new grille is one of the major changes along with new LED light bars replacing the old fog lamps,” says general manager of Almoayyed Motors, Sandeep Mathur. Ford has also given the interior a complete makeover, meaning that the 2012 edition enjoys an upscale and comfortable look mostly due to the change in quality of material used. The refreshed edge possesses simplified controls via a debuting interfacing technology — MyFord Touch. “The driverconnecting technology provides an intuitive, easy-to-use system for accessing a multifunction colour display,” continues Mathur. “Using Bluetooth and touch screens to take the place of dozens of buttons and switches, the dash is left neat and clean. The system relies on voice or steering wheel button commands to drive secondary vehicle functions like navigation and climate control.” Quality has always been pinnacle with the Edge range of cars and decreasing both road and wind noise was a key area of

focus with the refreshed Edge. An extensive combination of changes, which includes a new and more absorptive sound pack throughout the interior as well as acoustic laminated glass, was made to reduce noise in the cabin. “Ford is also pulling out all the stops in an effort to go green. The Standard Edge boasts a 3.5-litre six cylinder engine and the Sport carries a 3.7-litre six cylinder engine both with excellent fuel economy. Each engine in the Edge line-up is mated to a fuel-saving six-speed automatic transmission,” Mathur explains. “Also new for the Edge and essential in improving fuel economy are the 18-inch low-rolling-resistance tyres,” he adds. Safety is also key and a driving force behind the new model. A suite of innovative safety technologies are offered which, like the new model’s predecessor, is expected to earn a ‘top safety’ rating from the Insurance Institute for Highway Safety. In addition, the Edge features a solid uni-body construction, which provides an energy-absorbing structure to help protect occupants. “With more than 500,000 sold since its debut in late 2006, Ford Edge has been enthusiastically embraced by customers because of its unrivalled combination of smart technology, great driving experience, safety and outstanding fuel economy,” concludes Mathur. E Call 17 737-373.

America In Bahrain BTM May 2012 77

Bahrain This Month - May 2012  

Bahrain This Month - May 2012 ~ Vol. 16 ~ Issue 5