Four telemarketing tactics that don’t work anymore

Four telemarketing tactics that don’t work anymore Telemarketing agencies hold a long term expertise with many different enterprises where they ensure that their experience helps them gain huge revenue and find success in this field. But with time, telemarketing process has evolved and many old strategies have stopped working.

Here are some tactics that don’t work anymore and hence you should not ask your agency to use them – Scripted calling Scripted calling days are gone. There is no need to call a client and use the same script over and over again. Modern clients are smart and they receive hundreds of calls from telemarketing companies in UK. Scripted calling is easy to figure out and it hardly works in favour of generating a lead these days.

SMS marketing In the past, many agencies used to send SMSs to the clients once the call was over. But today, no one reads text messages. Email marketing is a better tool for this purpose as more and more clients use their emails on daily basis and it helps in creating a brand awareness.

Overselling the product/service Many professionals prefer overselling the product by talking about it over and over again.

Remember, that this is just an appointment setting call from where the sales team will meet and actually show the product. By rising expectations and telling them about some otherworldly product, the meeting will most likely fail.

Expecting a deal in first call Many professionals from telemarketing agencies expect that deal will happen in the first call. This is a real bad idea that used to work in past because the clients didn’t have much option. Today, there are competitors who will be reaching out to the client. Give the client some time to think, follow up and let them understand what your product is all about. The deal will be made as the conversation takes shape.