Recruiter Supplement - Guide to Recruitment Technology 2018.5 by Redactive Media Group

GUIDE TO RECRUITMENT TECHNOLOGY 2018.5

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GUIDE TO RECRUITMENT TECHNOLOGY 2018.5

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The only platform that lets workers, hirers and agencies collaborate from vacancy to paid Engage is innovative cloud-based software that makes finding, hiring and paying contractors a whole lot simpler for everyone. Pa^ma^k rhn k^ Z k^\knbm^k hk hirer, our cutting-edge Vendor Management System and Agency Back Office allow for better collaboration throughout the recruitment process.

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GUIDE TO RECRUITMENT TECHNOLOGY 2018.5

CONTENTS

ow will this help me find the ideal candidate for the role I need to fill? That’s the question many recruiters will ask when considering that new piece of tech kit. However, the question and the subsequent discussion have moved on a bit with the latest iterations of new technology from the ‘oh wow’ experimentation stage now actually being put into work. Read our “Also included technology writer Sue is information Weekes’ brilliant piece about key (see p4) about the technology current state of play suppliers whom within recruitment for you’ll want to artificial intelligence be sure you get and blockchain, as well to know” as get a look ahead to what ongoing development could bring. (Spoiler alert: it might not necessarily be a shiny, whizz-bang, gasp-inducing toy.) Also included is information about key technology suppliers in the sector whom you’ll want to be sure you get to know. We hope our Guide to Recruitment Technology 2018.5 is helpful as you embark on the run-up to 2019.

DeeDee Doke, Editor Recruiter/recruiter.co.uk

Unlocking the future Recruitment technology trends

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Directory listings O9 ATS 13 CRM 16 Job boards 19 Recruitment software 24 RPO technology CONTACTS

Redactive Publishing Ltd 78 Chamber Street, London E1 8BL 020 7880 6200

EDITORIAL 020 7880 7603 recruiter.editorial@redactive.co.uk Editor DeeDee Doke Contributor Sue Weekes Designer Craig Bowyer Picture researcher Akin Falope Production editor Vanessa Townsend Production executive Rachel Young ADVERTISING 020 7880 7607 paul.barron@recruiter.co.uk Sales manager Paul Barron Sales executive Jonathan Adebayo PUBLISHING aaron.nicholls@redactive.co.uk Publishing director Aaron Nicholls CIRCULATION and SUBSCRIPTIONS To receive a regular copy of Recruiter, the leading magazine for recruitment and resourcing professionals, telephone +44 (0)20 8950 9117 or email mysidekick@recruiter.co.uk

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UNLOCKING THE FUTURE GAME-CHANGING DEVELOPMENTS IN THE NEXT SIX MONTHS ARE LIKELY TO COME FROM A COMBINATION OF HIGH-LEVEL TECHNOLOGIES SUCH AS ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN, TOGETHER WITH MORE LOW-LEVEL TYPES OF AUTOMATION BY SUE WEEKES

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The incoming General Data Protection Regulation (GDPR) dominated the discussion in our first look at recruitment software in 2018, as developers worked hard to provide recruiters and employers with tools that would help them comply with the landmark legislation. While new policies and procedures relating to GDPR are still bedding in, technology rapidly moves on, with the recruitment tech sector showing every sign of moving into a more explosive phase in the latter half of this year and early next. Artificial intelligence (AI) and machine learning continue to exert their influence, and dedicated recruitment applications featuring ground-breaking developments such as

programmatic technology and the online distributed ledger system – blockchain – are being built from the ground up. And when some of these systems are combined, they could bring about some truly game-changing products. CHAIN REACTION Indeed, Isaac Marks, founder of recruitment blockchain-based solution BHIRED, is reminded of a line from Heath Ledger’s Joker to Batman in the ﬁlm The Dark Knight:

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“This is what happens when an unstoppable force meets an immovable object. Bang!” He adds: “There are great AI and blockchain apps, which will hit the mainstream in the next three to seven years and, as with many industries, it will have its booms and busts and consolidations. Blockchain is here to stay, as long as the ‘use cases’ are truly gamechanging and improve our lives.” BHIRED is trying to address the problems of lack of trust in the sector and wants to use blockchain to ‘disintermediate’ existing business models, believing that usergenerated data should be the property of the users who generate it. “There are basic problems to solve: recruiters spamming candidates, and job boards monetising candidate data,” says Marks, adding that the technology can shorten the hiring cycle by “immutably” storing many of the records – educational, employment and more –on the blockchain, “putting trust, transparency and accountability in the system”. Earlier this year, software developer Recruitd integrated blockchain technology with its peer review and rating recruitment platform of the same name. CEO and founder Antonio Giugno shares Marks’ views about transparency. He says the jobs market is ﬂooded with “embellished CVs, fake references and dirty data”. “Eighty-six per cent of employers have uncovered lies or misrepresentations on a resumé, and the other 14% presumably don’t look hard enough,” he says. “Candidate veriﬁcation is expensive and slow for the recruiter, and off-putting for the candidate. In

terms of solving these problems, the impact of blockchain will be huge, because it opens the door to a careers ecosystem that is based on objective facts.” Giugno doesn’t necessarily see blockchain putting agencies out of business, though, because even the smart contracts that blockchain helps to create won’t solve the other aspect of the candidate experience – “making the candidate feel wanted”. Indeed, the agencies and direct employers that achieve most success with these platforms, as with technology in general, will be the ones that use them to automate and streamline routine work and the transactional part of the job, so they can add value elsewhere in the process.

“86% of employers have uncovered lies on a resumé”

ADVANCING AUTOMATION With this in mind, we are seeing only the tip of the iceberg in terms of what AI and automation can do for recruiters. Toby Culshaw, head of talent

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think this is a fascinating development area for our industry.”

intelligence at Philips International, says more advanced machine learning is increasingly being used in CRM systems and systems are being “pushed” to better forecast the recruiting demand in organisations. “Robotic process automation [RPA] is allowing more of our process management elements to be automated,” he says, adding: “And platforms are coming through that are challenging us to act in a much more targeted and scientiﬁc manner when it comes to talent pipeline marketing and communications.” Culshaw observes that aggregation platforms for largescale data analysis are becoming more prevalent and these are offering “the most interesting take” at the moment. As well as driving up the return on their investments, he says aggregated data is providing recruiters with new insights into macro talent trends, and allowing them to engage with organisations in a much more strategic and commercial capacity. “There is still a long way to go, with lots of areas still struggling with data quality, how data is aggregated and compared, how different data sets are brought together within platforms, and how all this data is then used in talent acquisition teams and in the broader organisation,” he says. “But I

SOCIAL ADVERTISING Indeed, it isn’t just making sense of the data that exists in an agency or employer’s own recruitment systems that is a challenge but the data that can be found on the growing number of social channels. Information on behaviour, interests, preferences and dislikes can help to assess a candidate’s fit for a role, but harvesting and making good use of it is difficult. One of the other tech trends can help to maximise its value though: the rise of programmatic advertising technology, which can serve up targeted ads to a particular candidate at the point they might be searching for a job or showing an interest in a company. Significantly, software developers are now tailoring products featuring this technology for recruiters, including US-based Perengo and UK-based ClickIQ. Perengo founder and CEO Mike Kofi Okyere reckons that if recruitment marketing follows other marketing verticals such as e-commerce or travel, we can assume the impact of this technology will be big. “Programmatic technology is just a tool to solve a core challenge faced by recruiters: ‘where do I get the right amount of applicants, at the right quality, for the right price?’” he says. “From a recruiter’s perspective, programmatic platforms can shoulder the majority of the work and provide more time for higher-value tasks, such as applicant onboarding or refinement of the recruitment funnel.”

“Programmatic platforms can shoulder most of the work”

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ClickIQ combines AI and programmatic technology to allow its clients to automate, manage and optimise their recruitment advertising in real time across a range of online media. It is using AI to develop predictive analytics on response rates and spend, and also launched a new automated service earlier this year to help businesses target passive jobseekers on Facebook. Co-founder Richard Collins believes UK recruitment will follow the US in moving towards pay-per-click (PPC) programmatic technology. “PPC advertising is already the most popular and commonly used method in the US, and the beneﬁts to businesses there are immediately obvious,” he says. “Recruiters can advertise across all of the job boards without having to spend a penny until there are results – candidates clicking on your job advert. You can therefore achieve a huge amount of reach and only pay when you see results. For hardto-ﬁll vacancies, programmatic will be a particularly useful tool.” Chris Wray, group head of recruitment strategy at Sainsbury’s, is implementing ClickIQ, and also used it in his previous company. “It’s one of the most interesting products around. I used it in my last role and saved 75% on my ad budget per month,” he says. “It learns and helps you to make extremely wise decisions.” ClickIQ is also using chatbots to engage with passive candidates found through the programmatic approach. The nature of passive candidates means that they are not ready to apply and do not have their CVs to hand. “This is where chatbots come in,” says

Collins, adding that given many people look for a job outside of business hours, “they can also be a valuable addition to any corporate careers site to answer any questions a candidate might have.” The latter half of 2018 won’t just be about the big technologies of the moment, though. Robert Grimsey, a director with global recruitment ﬁrm Harvey Nash believes that while technologies such as AI, blockchain and big data hint at “seismic changes” for the recruitment sector in the future, the technologies that are having the most impact right now are much more “prosaic”. “The two that are particularly showing promise are videointerviewing and using automation to communicate with candidates. Neither of these may sound new or exciting, but in the past ﬁve years technology has advanced to such a degree that they have become highly viable. Certainly for us, they have moved from ‘experiment’ to ‘operations’,” he says. Grimsey brings us back to Marks’ comments earlier, though, when he suggests that it won’t necessarily be a single technology that brings the most radical change to the recruitment industry but how they are used together. “The interesting, and possibly gamechanging, development will be when these and other relatively low-level automations become linked up into one automated supply chain. That’s what Uber did, linking already existing technology together such as payment systems and online logistics and mapping. And we can see what happened there.” Never, perhaps, was the phrase ‘watch this space’ more aptly used than in recruitment technology in 2018.

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ATS Sponsored by

Oleeo, formerly WCN, is an award-winning provider of innovative talent acquisition technology. Our platform helps companies discover unlimited sourcing potential to attract, engage and hire amazing, diverse teams that change the world for the better. With Oleeoâ&#x20AC;&#x2122;s intelligent automation, talent acquisition teams gain the efficiency they need to break the sources of talent wide open to quickly find the diverse talent they need to drive innovation. Since 1995, weâ&#x20AC;&#x2122;ve partnered with over 400 employers from around the world to help them attract, engage and hire the right diverse talent that can change the world for the better. Oleeo helps talent acquisition professionals do this faster than ever because we believe companies must succeed in hiring the right diverse talent who are most likely to stay and make an impact. Through the power of talent intelligence Oleeo automatically maps qualified candidates against the talent DNA of top performers and offers

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Q : W H AT TE C H NOLOGY T R E N DS W I L L S HA P E THE R ECRUI T M E N T I N D USTRY IN 2019 AND BEYOND? It is vital that any modern talent acquisition ecosystem can help companies attract, engage and hire amazing, diverse teams that can change the world for the better – and do this faster and more efficiently than ever before. The key to attracting, engaging and hiring the right diverse teams is removing bias and unleashing recruiting potential by breaking the sources of talent wide open. If you continually source talent from inside your comfort zone, you’ll miss out on the diverse thinking required to innovate. Machine learning will have the biggest impact on the market over the next few years – datadriven decision algorithms that help talent acquisition teams speed processes and gain competitive edge. Top employers continue to receive huge numbers of applications for each open position and ultimately huge percentages are turned down. With bespoke algorithms, employers will benefit from an even greater ability to quickly flag candidates that have certain key indicators

of success to streamline the selection process and nurture this talent ahead of competitors. Recruiters are alerted to top candidates in a way that works to reduce unconscious biases and enhance diversity by uncovering strong candidates who may have been overlooked in a manual process, and helping to gain insight and reasoning into which characteristics are most predictive of success. In the recruitment game, closing down top talent ahead of competition is a big challenge, and this technology is helping to offer a solution to this and reduce decline rates to suit corporate objectives.

CONTACT DETAILS Charles Hipps CEO and founder, Oleeo

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F IR EF ISH S OFTWAR E NAME OF SYSTEM Firefish Software OPERATING PLATFORM Cloud-based INTEGRATES WITH Website, social media, job boards, email PRICE From £54 per user/month when billed annually CONTACT DETAILS T 0141 648 8520 E info@firefishsoftware.com W www.firefishsoftware.com

Firefish Software is a recruitment and marketing platform that helps recruiters reach, engage and recruit top candidates ahead of their competitors. And how do we do this? Firefish joins the dots so you don’t have to – combining your CRM, ATS and all your recruitment marketing channels (your website, social, job boards, email campaigns and job alerts) to maximise your candidate engagement. Within six months of using Firefish, you can expect to see 85% of your database active and engaged, creating 25% more placement opportunities that were hidden in your dead data. Get in touch to arrange a swim around the system today.

ITR IS NAME OF SYSTEM itris OPERATING PLATFORM Windows INTEGRATES WITH Microsoft Office, accounting & payroll software, multi-job posting services, CV parsing services, websites, social media, SMS providers PRICE Price on application CONTACT DETAILS T 01892 825 820 E sales@itris.co.uk W www.itris.co.uk

itris has been developed since 1995 and offers recruitment agencies of all sizes cutting-edge technology both on premise and in the cloud. As well as being a market-leading CRM and ATS, our recruitment software offers self-service portals, data management, compliance tools and a variety of integrations including Microsoft Office, Broadbean, DaXtra, Cube19 and Sage. With complete customisation available, itris suits all recruiters regardless of the type of recruitment or sector they recruit into. Coupled with outstanding customer service, itris is the partner of choice for over 14,000 UK-based recruiters.

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OL EEO NAME OF SYSTEM Oleeo OPERATING PLATFORM Cloud-based, works on any web browser INTEGRATES WITH See oleeo.com/about-oleeo/partners/ for full list PRICE Varies. Please contact us for more information CONTACT DETAILS T 020 8408 5767 E hello.uk@oleeo.com W www.oleeo.com

TR IBEPAD NAME OF SYSTEM TribePad OPERATING PLATFORM 100% cloud-based, all browsers smartphones and tablets INTEGRATES WITH SAP, Oracle, Broadbean, SHL, Onfido, Vacancy Poster, AB Integro, Accio Data, Chemistry Group, First Advantage, Geektastic, iAdvize, Indeed, Mystery Applicant, Powermeeter Recruit, TalentQ, Talent on View, DocuSign PRICE Price on application CONTACT DETAILS T 0114 312 2110 E team@tribepad.com W www.tribepad.com

TribePad is a specialist recruitment software provider, serving some of the UK’s best-known organisations. TribePad’s applicant tracking system, video interviewing, onboarding, contractor management and job board solutions are used by more than 13 million candidates, in 12 languages across the globe. Customers include the BBC, Tesco, KFC, Sodexo, Serco, G4S and The Church of England. TribePad was founded by Dean Sadler in 2008 and is based in Sheffield. TribePad helps organisations save time and money in the recruitment process while delivering a great user experience. Customers choose TribePad because of its fantastic support and unique ‘free upgrades forever’ promise.

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C RM

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TEMPR OCKET NAME OF SYSTEM TempRocket OPERATING PLATFORM Bespoke platform PRICE Available on site CONTACT DETAILS T 0844 318 7070 E support@temprocket.com W www.temprocket.com

TempRocket is a powerful online solution for finding and booking temporary staff. Harnessing the power of online technology, it transforms temporary staff recruitment by bringing the hirers, agencies and contractors together in one place to deliver a quicker, more efficient solution for all parties, 24/7. TempRocket incorporates an online bidding system through which hirers and agencies compare details and costs, then bid for a contractor with the option of making a counter bid, accepting or declining an offer, until they find the ideal candidate. Making life easier for contractors, creating more business for agencies, and simplifying the recruitment process hirers, TempRocket’s a win, win, win!

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ENGAGE NAME OF SYSTEM Engage OPERATING PLATFORM Cloud-based SaaS INTEGRATES WITH Your existing ATS, CRM and accounting software NUMBER OF USERS Unlimited CONTACT DETAILS Drey Francis, commercial director T 020 8068 2900 E info@engagetech.com W www.engagetech.com

Engage is the only platform that lets workers, hirers and agencies collaborate from vacancy to paid. The innovative cloud-based software makes finding, hiring and paying contractors a whole lot simpler for everyone. Our cutting-edge vendor management system and agency back office allow for better collaboration throughout the recruitment process. Creating less administration, fewer mistakes, better numbers and improved compliance. There’s no other software like it! Pricing is pay-as-you-go, no lock-in contracts. Contact us to find out more information.

F IR EF ISH SOFTWAR E NAME OF SYSTEM Firefish Software OPERATING PLATFORM Cloud-based INTEGRATES WITH Website, social media, job boards, email PRICE From £54 per user/month when billed annually CONTACT DETAILS T 0141 648 8520 E info@firefishsoftware.com W www.firefishsoftware.com

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CONTACT DETAILS T 01892 825 820 E sales@itris.co.uk W www.itris.co.uk

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Q: W H AT TE C H NOLOGY TR E N DS W I L L S HA P E THE RE C RUI T M E N T I N D USTRY IN 2019 AND BEYOND? Besides Practical Software becoming the Number 1 back office solution for invoicing, timesheets and payroll? Simple, artificial intelligence (AI). This is obviously longer term but having seen first-hand the effects that AI can have on Google AdWords and Google Shopping, applying the same principles to recruitment is a no brainer. The first software company to do so will revolutionise the industry and the first agency to implement it will totally dominate. There’s an obvious cost saving but imagine almost being able to guarantee the client that you have the right candidate. It’s all about the data. You’d need to do some psychological profiling of the successful employees within the client and the same with every candidate. Then compare the profiles of the existing employees to come out with an average ‘suitable’ match, apply the candidate’s profile to that and voilà! Over time you’d build up a picture of every industry, ‘suitable’ candidate matches within different

industries, deep knowledge of the client but just as importantly candidate length of service will dramatically increase. Following on you could feasibly scale your charge rates. For example, “well, I can put a 60% match in front of you for £x or a 92% match for £x++”! It would reach the point where you could approach a client who’s not even got a role available if the perfect candidate came along. This is actually a really good idea. Forget you’ve read this, nothing to see here… move along, move along. On a totally unrelated note, can someone lend me £3m please?!

CONTACT DETAILS Wayne Scott, UK sales manager, Practical Software Solutions

T 0330 124 3506 T 07534 870 729 E wayne.scott@practical.software W www.practicalsoftware

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PRACTICAL SOFTWARE SOLUTIONS NAME OF SYSTEM Practical Software Solutions Suite OPERATING PLATFORM Cloud-based INTEGRATES WITH FreeAgent, Sage, Zero PRICE ÂŁ2k set up fee and monthly fee per active contractor, no monthly fixed fee. See website for more details CONTACT DETAILS Wayne Scott, UK sales manager T 0330 124 3506 M 07534 870 729 E wayne.scott@practical.software W www.practical.software

Practical Software Solutions Suite has been designed by industry experts with many years of experience in the temporary recruitment sector. Our solution was born out of a desire to provide an all-in-one solution for recruitment agencies who require an efficient and cost-effective way of ensuring that their temporary workforce is paid on time, every time. Many existing temporary recruitment systems rely on using third-party integration with book-keeping, timesheet, payroll and invoicing packages. Our modular approach means that each of the key functions can be used separately or combined into a full suite depending on our clientsâ&#x20AC;&#x2122; requirements.

Z EEL SOLUTION S NAME OF SYSTEM Zrecruiter, Ztimeex, Zpayplus, Zattend NUMBER OF USERS Unlimited OPERATING PLATFORM Online/web-based INTEGRATES WITH Accounting and payroll software, CRM software, back office software and job boards CONTACT DETAILS New business contact: Dan Lawson T 0845 31 31 311 E sales@zeelsolutions.com W zeelsolutions.com

Zeel Solutions offers recruitment software to handle the entire recruitment process. From VMS, RPO and managed service software to electronic timesheets, pay-and-bill and workforce time & attendance software. is a true end-to-end recruitment process management solution. Specifically developed for corporate RPO, HR & healthcare markets offering RPO, vendor management services (VMS), talent management, onsite managed services and contingent workforce. Zrecruiter combines VMS with ATS in one solution, managing both direct hires and contingent workforce has never been simpler. is a complete electronic timesheet solution. It not only provides an automated method for managing the timesheet to payroll process with approval of hours or days and costs; it offers the capability to integrate seamlessly with existing systems. Ztimeex allows clients to submit and approve hours, costs and workers to self-certify expenses and helps ensure compliance. is an innovative web-based pay-and-bill solution ultimately providing a complete back office functionality. This rapid, payroll solution gives simple processing, ease of accessibility and continuous visibility. Zpayplus provides real-time information (RTI) and pensions auto enrolment which will add true value to the payroll process. is a complete, certified, real-time, workforce time & attendance solution. Zattend provides instant workforce planning, visibility and control within a fully integrated solution.

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