THOUGHTS FROM…
TORSTEN BELL DIRE C TO R AT THINK TANK THE RESOLUTION FOUN DAT I ON
IM AG E / GE TTY
“One of the hard lessons of economics over the last 15 years is that for most people the economy is basically the labour market.”
N E WS
UPDATE
Small can be beautiful with social media BY COLIN COTTELL
SMALL AND MEDIUM-SIZED COMPANIES (SMEs) can be just as successful as their larger counterparts in using social media for recruitment, recruiters and HR professionals have heard. Rebecca Clothier, talent L-r Robert Stone, Catalina Schveninger, acquisition manager at Rebecca Clothier PepsiCo, told the audience at a London HR Connection CONR AD FORD meeting on social recruitment that employers didn’t have to CEO AT BROKER FU NDING OPTIONS have “a slick employer brand strategy, or a 100% defined EVP [employee value proposition] to use social recruiting as a tool, “Factoring is one of those businesses because no matter what size of business, whether you are 50 where you still have these ‘wide boy’ sales people or 50,000 people, there are always stories you can tell”. guys driving around in Audis but that is The January event featured panellists Clothier, Catalina Schveninger, global head of resourcing and employer brand not the person dealing with your client.” at Vodafone, and Robert Stone, group head of talent, McCann Worldgroup. Recruiter editor DeeDee Doke chaired the talk. Clothier continued: “It’s about having the creative idea on what to promote that will make somebody want to come and work for you.” She said that a 15-second clip of the Queen visiting her previous employer cruise ship company Carnival, which cost the company nothing, “got more views than any other video we posted that year”. “It is things like that, that are a little bit different and create a bit of excitement, that will get ROBERT STONE people talking about the company,” she said. G RO U P HEAD OF TALENT, MCCANN WORLDGROUP Schveninger agreed that SMEs could use social media just as effectively as their larger counterparts. She said a friend, who “You can cause more damage by being on owned an embroidery social media than by not being on it.” company that employed 150 staff, had used social media STA R RECRUIT very successfully by encouraging KATHRYN RILEY, at the Chicago office of dropped by more than employees to share FOUNDER AND international business 600,000 while Obama MANAGING DIRECTOR OF law firm Sidley Austin. was president. what it was like to DOUGLAS SCOTT LEGAL They are romantically And how about this work there to their RECRUITMENT, SUGGESTS and professionally role we saw advertised FUTURE ROLES FOR inseparable. recently? ‘Caretaker friends and family. OUTGOING US PRESIDENT Legal would be an couple wanted in midAND FORMER LAWYER obvious choice – that March for small fairy-tale “The easiest way is to BARACK OBAMA. global network could see castle in Loire Valley, promote an employee “Outgoing leader of him walk into any City France.’ The Obamas, who the free world Barack of London firm. Michelle will be looking for a new referral scheme, so Obama is a Harvard would come in as his home, visited France more their network does Law School graduate. senior. than any other country His wife Michelle was his Recruitment might be during Barack’s time as the work for you,” mentor when he interned an option; unemployment president…” said Schveninger. ●
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09/02/2017 15:35