Sponsored Feature: FLYR
UPGRADE YOUR OFFER-ORDER ENVIRONMENT TODAY
Alex Mans, Founder & CEO of FLYR Labs
Removing legacy constraints opens the door to transform the customer experience.
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evenue management is yesterday’s model. The modern airline industry must move to total revenue optimization, including inline and connected offer and order to meet customer demand and expectations. “Airlines think this development is still years away,” says Alex Mans, FLYR Labs Founder and CEO. “But it is available today. Any airline can support the offer-order environment with minimal investment with the right partner.” With legacy systems, airlines are limited not only in what they sell but also in how
they sell it. Incorporating dynamically priced ancillaries, hotel or travel insurance can take months to integrate into existing systems and require manual oversight. Usually, airlines are confined by the possibilities of their own website or limited distribution channels. These restrictions, imposed by legacy systems, are mirrored on the order side. Using the traditional passenger service system (PSS) makes it difficult to fulfill ancillary orders. The dissociation between airline departments and systems means unbundling the journey elements is nearly impossible.
“The challenge is how to get airline offer-order fulfillment on a par with leaders in modern retailing, such as Amazon. Airlines think this development is still years away; but it is available today” Alex Mans, FLYR Labs Founder and CEO
Airlines 2023 – 02
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Leading the transition—the FLYR platform “The challenge is how to get airline offer and order fulfillment on a par with leaders in this field, such as Amazon,” says Mans. “The IATA One Order initiative will help, and shows airlines where they need to go, but they still have to make the journey.” FLYR has invested in best-in-class technology to lead this transition. It acquired Barcelona-based Newshore and Germany’s Pribas to supplement its own expertise in revenue optimization. With the FLYR platform, a legacy PSS can initially remain unaffected. Rather, a shadow system is created on which other new systems can be built. Although the legacy PSS functions as normal, the airline is immediately immersed in the offer-order environment, allowing it to sell what it wants to sell and then fulfill its orders. “In the legacy world, you have to support the front and back ends and that is what FLYR does,” explains Mans. “With our platform, an airline can immediately sell an interline with another airline or rail company or offer a hotel and vacation activity. There is a single order for the customer because it is all included within the airline booking and a single reference point for order fulfillment.” FLYR’s solution integrates all available data, structures it, and runs constant checks to ensure it can be trusted. The data can be sliced and diced as required and
airlines.iata.org
12/05/2023 08:04