kickstarting innovation @ vueling airlines 2018-2020
hi, i am rebella
they told me i couldn't that's why i did it
hi ! from april 2018 until march 2020, i have built a kick ass innovation team with techies, service designers, and bizz-people from a wide variety of backgrounds and nationalities. together we rocked it. i am super proud of all of them and everything we accomplished. it has not always been easy, but every setback just made us stronger and stronger. my greatest joy was to see every team member grow and to unlock their hidden rebel talent. reBella simone van neerven
hi, i am rebella
early 2018, vueling airlines, the spanish budget airline based in barcelona, approached me to support them in kickstarting and levelling up their innovation capabilities. this assignment was simple, yet not easy: design, build and launch innovative new solutions and take vueling to a new level of success. furthermore, stimulate intrapreneurship to grow the culture of innovation across vueling.
hi, i am rebella
discover the juicy insigh adventure; meet the ro more about the super co
hts about my barcelona ockstar team and learn ool stuff we worked on
born in 2004 with just 2 aircraft and growing rapidly
in 2019 serving around 35 million customers with more than 120 aircraft to 120 cities reBel.la | 9
barcelona is vueling's homebase, a vibrant city 10
with an upcoming promising innovation ecosystem
this innovation rockstar team made it all happen a combi of techies, service designers and bizz reBel.la | 11
in the team everyone is respected 12
and we appreciate each others talents
we closely collaborate feel safe and trust each other reBel.la | 13
we reframe what we are doing at vueling 'we don't fly planes, we fly people'* * guido woska
to us innovation is not just about disruptions and moonshots reBel.la | 15
we see innovation as having your head in the clouds ...
... and keeping your feet on the ground at the same time reBel.la | 17
we work in three horizons to stay relevant today, tomorrow, and the day after tomorrow
we put people in the heart of everything we do with human centered design reBel.la | 19
we do research and we ask a lot of questions
we know how to listen reBel.la | 21
we explore and we observe
we go out there at all times of the day reBel.la | 23
we use service blueprints to map everything and to identify customer and operational painpoints
we ask customers about the emotional journey to better understand their wayfinding at the airport reBel.la | 25
we deepdive into challenging, crucial topics and we build integral teams to solve issues together
we envision the future airport experience reBel.la | 27
we explore the future of customer interactions
we make things easier for our customers like launching a chatbot in whatsapp reBel.la | 29
we were the first airline worldwide that introduced google pay
and we were the first spanish airline that tested biometrics in real time at the airport reBel.la | 31
we bring people together to collaborate and create win-wins
we pick the brains of our colleagues with design thinking sessions reBel.la | 33
we create new concepts we invite our customers to think along with us
we prototype the heck out of it we can build 60 tech concepts per year ! reBel.la | 35
such as a hologram with a chatbot integrated
and AR to check if handluggage fits under the seat reBel.la | 37
we work with really cool startups like eye tracking with the 'attention architects'
and with big companies like airbus to explore a bag track solution reBel.la | 39
we ask our customers directly to give feedback on our prototypes
we test our stuff in the real world even in the middle of the night reBel.la | 41
we make sure everyone in barcelona and far beyond knows how cool the innovation lab is
we share our story to the world to build our opinion leadership reBel.la | 43
we are seen in the world's innovation scene as forward thinkers
we are at events to connect with many different players in the innovation ecosystem reBel.la | 45
we believe in surprising partnerships and not in a 'i win, you lose' mindset
we hack the canteen for our pop up demos to boost the innovation culture at vueling reBel.la | 47
we showcase our work and surprise colleagues with our latest tech experiments
we explain the way we work to gain more understanding and build trust reBel.la | 49
we share insights from our research to involve others, get great feedback and fresh new ideas
we bring new perspectives ... the horse walks in the wrong direction, not the girl ;) reBel.la | 51
we dare to ask provoking questions ...
will fying still be a prefered way to travel? reBel.la | 53
what will be the impact of 'flygskam'?
what if more and more people will take the train? reBel.la | 55
will this be the future of travel?
or will google buy loads of seat capacity and take over travel without owning any planes? reBel.la | 57
we have no time to relax
we try to spot weak or hidden signs reBel.la | 59
we need to investigate future trends
we tap into all kinds of sources for inspiration such as the chinese innovation ecosystem reBel.la | 61
we get comfortable with being uncomfortable to stimulate our growth mindsets
muchas gracias equipo, you guys rock !!
navigating in a corporate is not always easy, especially when you have a 'free spirit' as many people tell me. i have always been quite intrapreneural, trying different new stuff and 'making something out of nothing'. but over the years, i felt that i was getting stuck. that feeling grew stronger and stronger. after a long and successful corporate career, early 2018 i felt it was time for an exciting, new adventure. i quit my job and founded my company reBella. nowadays, my joy is to inspire people to follow their hearts, to unblock themselves, to work on their adaptable mindsets. i also support companies to innovate in a pragmatic way. in my youth i loved to watch pippi longstocking. she always said “i have never tried that before, so i think i should definitely be able to do that". and oh boy, i cannot agree more !
hi, i am rebella
reBella a catalyst for innovation
energising. hands on. effective. empowering. fun. mail me at rebella@neerven.com connect with me on linkedin subscribe to my youtube channel follow me on instagram check out my website