1
CONTENTS
LET TER FROM OU R C EO
3
O U R PAT H
5
W H E R E W E C O M E F R O M
6
W H AT W E H AV E B EC O M E
18
O U R COMPE TITORS
24
AU DIENCE PERSON AS
26
OUR BRAND
33
O U R NE W LOGO
37
HOW TO USE O U R LOGO
42
G R A P H I C S YS T E M
50
O U R P R O G R A M S
63
ACHIE VING OU R MISSION
64
COMMUNIT Y E V EN TS
68
D I G I TA L N E W S PA P E R
72
YO U N G E N T R E P R E N E U R S
74
R E V I E W S A N D R EC O M M E N D AT I O N S
80
L ENDING H A NDS
84
COMMUNIT Y CH A L L ENGES
88